Filter Results
:
(146)
Show Results For
-
All HBS Web
(146)
- People (2)
- News (74)
- Research (52)
- Events (1)
- Multimedia (3)
- Faculty Publications (27)
Show Results For
-
All HBS Web
(146)
- People (2)
- News (74)
- Research (52)
- Events (1)
- Multimedia (3)
- Faculty Publications (27)
- 2010
- Book
Different: Escaping the Competitive Herd
By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an...
View Details
Keywords:
Communication Intention and Meaning;
Entrepreneurship;
Innovation and Invention;
Marketing;
Creativity;
Competition
Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
- January 2018 (Revised October 2019)
- Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da...
View Details
Keywords:
Brands;
Brand Valuation;
Art Collector;
Arts Marketing;
Auction House;
Auctions;
Luxury Brand;
Luxury Consumers;
Luxury Goods;
Marketing;
Valuation;
Marketing Strategy;
Arts;
Luxury;
Value;
Brands and Branding;
Fine Arts Industry;
Italy;
United Kingdom;
Europe;
United States;
United Arab Emirates
Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
- 2021
- Working Paper
Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic
By: Rebecca Karp and Siobhan O'Mahony
Much research shows how entrepreneurs leverage symbolic toolkits via storytelling and narratives to convince resource providers of their venture’s legitimacy. Although investors’ legitimacy concerns may be initially met with symbolic actions, it is unclear whether...
View Details
- 2022
- Book
Deep Purpose: The Heart and Soul of High-Performance Companies
By: Ranjay Gulati
This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent...
View Details
Keywords:
Purpose;
Business And Society;
Organizations;
Mission and Purpose;
Performance Effectiveness;
Organizational Culture
Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
- Program
Creating Brand Value
curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on...
View Details
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords:
consumer products;
arts;
advertising;
automobiles;
retailing;
fashion;
hotels & motels;
food;
beverage
- 20 Jun 2023
- Research & Ideas
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
statistic over a story. “In the moment people receive information, they usually understand that statistics tend to be more informative than stories,” Graeber says. “But after a day, stories are simply more memorable.” Beware extreme stories Still, the gap between View Details
Keywords:
by Scott Van Voorhis
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
admitted they were struggling. Adept storytellers. Transparent communication and storytelling have never been so critical to leading. Authentic conversations go a long way toward engaging employees and fostering ownership. Data and...
View Details
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which had similar homegrown roots and a...
View Details
Keywords:
by Pamela Reynolds
- 03 May 2017
- HBS Seminar
Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind...
View Details
Keywords:
Robert Bochnak
- 07 Feb 2017
- Research & Ideas
The Right Way to Cry in Front of Your Boss
did not provide any information about why they were distressed. For the second experiment, students at the Harvard Decision Science Lab were paired as storyteller and listener. Storytellers were asked to...
View Details
Keywords:
by Roberta Holland
- 01 Sep 2023
- News
Solving for Z
With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human...
View Details
- 04 Jan 2022
- Research & Ideas
Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.
it’s not too late to pick up classic works of literature—he especially likes Jane Austen—as a way to practice putting yourself in someone else’s shoes. “Their shoes probably stink, but that’s what you need to do,” he says. 5. Watch the top 10 speeches of all time View Details
Keywords:
by Kristen Senz
- 30 May 2023
- News
Finding PRIDE
develop the curriculum for this Executive Education program. It will feature new cases, as well as in-person visits by US Senator Tammy Baldwin, actress Anna Deavere Smith, and designer Debbie Millman, with a focus on authentic View Details
- 01 Dec 2023
- News
Engaging Students More Deeply
cases have many of the same conventions and features that written cases do. There’s text and there are exhibits, but the storytelling in a multimedia case happens through the video. It’s the color commentary.” “The impact of the...
View Details
Keywords:
April White
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell...
View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
frameworks, tools, and storytelling to help people understand, prepare for, and choose between the futures that the climate offers us. Glendon is also a pro bono consultant to many institutions, including McKinsey and the Woodwell Climate...
View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
marketing communications should not ignore or turn a deaf ear to the crisis, but rather make sure to recognize it and acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the crisis. Consumers’ survey...
View Details
Keywords:
by Sean Silverthorne
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile...
View Details