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All HBS Web
(146)
- People (2)
- News (74)
- Research (52)
- Events (1)
- Multimedia (3)
- Faculty Publications (27)
- 20 Dec 2019
- Blog Post
Top 10 MBA Voices Blogs of 2019
brief descriptions of this year’s SIPs. Read More>>> Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling I’ve been drawn to media since I was little. During a traditional Bengali ceremony for babies...
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- 03 Sep 2018
- News
Moving Pictures
come closer to creative in order to run creative—in other words, I had to understand how the widgets were made to run the factory,” he says. In the course of doing that, however, Singer became increasingly intrigued by making the widgets. He had always been drawn to...
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- Web
The Arts of Communication - Course Catalog
Discussing topics that are high stakes, controversial, and emotionally charged Improving storytelling skills Giving and receiving feedback Resolving conflict Communicating under high stress/crisis communication Course Outline The class...
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- 09 Apr 2018
- Blog Post
Is Business School Right for You?
was able to leverage my narrative and visual storytelling skills and my desire to tell stories that change people’s perspectives and lives. As a result, I’ve spent my career immersed in developing brand narratives that resonate, visual...
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- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That said, most advertisers treaded...
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- 07 Jul 2023
- Blog Post
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
information, they usually understand that statistics tend to be more informative than stories,” Graeber says. “But after a day, stories are simply more memorable.” Beware extreme stories Still, the gap between storytelling and statistics...
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- 13 Apr 2021
- Blog Post
2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders
welcomes and notes of appreciation for Hannah-Jones’ work, as well as questions that she and Neely answered towards the end of the 90 minutes. Following the keynote were panels on topics such as becoming an entrepreneur through acquisition, investing in Black art,...
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- 04 Sep 2019
- News
INK: Out of Exile
role of stories in your own life? I come from a storytelling culture. My great-grandmother’s village in Iran had almost no modern amenities, so people told stories as entertainment and to keep up with news. Then, as a refugee you have a...
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Jen McFarland Flint
- 04 Apr 2005
- What Do You Think?
Can an Organization’s “Deep Smarts” Be Preserved?
solving, and experimentation). Techniques to be employed range from presentations and lectures on the passive side to the provision of rules of thumb, storytelling with a moral, Socratic questioning, and learning by doing at the active...
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by James Heskett
- 01 Mar 2003
- News
Books
memory, metaphor, and storytelling in consumer behavior; and shows how marketing managers at companies such as Coca-Cola, Procter & Gamble, and Reebok are using his research to redefine the conceptual territory between marketers and...
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- 01 Sep 2013
- News
A Hollywood Backstory
flaws (e.g., the war profiteer Oskar Schindler in the 1993 movie Schindler's List). Which begs another question that rarely gets asked: in the aggregate, is it possible that we're actually better off with the influence of Hollywood? A basic tenet of View Details
- 01 Mar 2009
- News
Letters to the Editor
for his friend and his wonderful storytelling ability melted away years of anger that I held inside about humanity’s treatment of each other. I am forever grateful to Dean McArthur for his humanity. Nique Fajors (MBA ’93) Palo Alto, CA...
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- 25 Jan 2019
- Blog Post
Not Waiting for Progress: Diversity and Inclusion in the Film Industry
This is a repost from the Alumni Stories blog. Brickson Diamond (MBA 1999) has never been one to, as he puts it, “just sit back and wait for progress to happen.” His role as cofounder and chair of the Blackhouse Foundation is a case in point. The organization took...
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- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
are you doing?' They loved listening to my stories. That's why I fell in love with storytelling and why I still love it so much." I believe that Irving's childhood home environment played an important role in developing his strong...
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by Mallory Stark & Martha Lagace
- Web
Online Digital Marketing Strategy Course | HBS Online
for companies to not only acquire but retain customers, and different engagement strategies you can implement to reduce churn. Highlights Julia Bornstein, THE YES CEO Raja Rajamannar, Mastercard CMO ShowHide Details Concepts Personalization From View Details
- 06 May 2022
- Blog Post
Career Advice: Starting a Sustainable Startup
long, this aspect was a great fit in both roles. Storytelling is another skill that is critical to develop in both VC and the startup world. During my VC internship, I had to define the “story,” or what we needed to believe, for a company...
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- 01 Sep 2015
- News
The Protagonist Goes Prime Time
managing a Beijing sock factory, came packaged with a CD-ROM of short video clips. The case laid the foundation for a new type of storytelling within the confines of the tested HBS case method, but the fledgling online video technology...
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April White
- 01 Jun 2017
- News
Six Receive 2017 HBS Alumni Achievement Award
business school I might overcome my fear of numbers.” Best job ever: Clerking for Justice Thurgood Marshall. “He was an incredible storyteller and a great man. Once, when I was arguing with him, he looked at me and said, ‘You know, Bayo,...
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- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
relive the memories with social media posts and storytelling for years to come. I still talk with my high school friends about driving up to Soldier Field in Chicago from the suburbs for a Dave Matthews concert and that was 14 years ago."...
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Arts, Entertainment
- 08 Jun 2010
- First Look
First Look: June 8
http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1057-HBK-ENG&conversationId=262835&E=1462 Different: Escaping the Competitive Herd Author:Youngme Moon Publication:Crown Business/Random House, 2010 Abstract Every few years a book—through a combination of...
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Martha Lagace