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- June 2001 (Revised September 2010)
- Exercise
Deal-crafting Toolkit
Illustrates the potential sources of value creation as well as practical barriers to its achievement. Students analyze five brief scenarios that would yield efficient trades over valuation, discount rates, expectations, and risk tolerance, but that might be thwarted by...
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Wheeler, Michael A. "Deal-crafting Toolkit." Harvard Business School Exercise 801-201, June 2001. (Revised September 2010.)
- February 2001 (Revised September 2005)
- Case
Howard Schultz and Starbucks Coffee Company
By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments...
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Keywords:
Entrepreneurship;
Groups and Teams;
Brands and Branding;
Growth Management;
Employee Relationship Management;
Consumer Behavior;
Organizational Design;
Leadership Style;
Customer Relationship Management;
Competitive Advantage;
Vertical Integration;
Food and Beverage Industry
Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas.
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Keywords:
Communication Intention and Meaning;
Music Entertainment;
Marketing Strategy;
Consumer Behavior;
Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- February 2000 (Revised April 2001)
- Case
CNET 2000
By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,...
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Keywords:
Entrepreneurship;
Corporate Strategy;
Budgets and Budgeting;
Financial Strategy;
Decisions;
Growth and Development;
Customer Focus and Relationships;
Business Divisions;
Marketing Strategy;
Distribution Channels;
Consumer Behavior;
Online Technology;
Information Technology Industry
Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
- October 1998 (Revised November 1999)
- Case
Chantal Cookware Corp.
By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware....
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Keywords:
Consumer Behavior;
Strategic Planning;
Market Entry and Exit;
Product Positioning;
Trends;
Manufacturing Industry
Bowen, H. Kent, Paul W. Marshall, and Stephanie Dodson. "Chantal Cookware Corp." Harvard Business School Case 699-023, October 1998. (Revised November 1999.)
- 1996
- Chapter
Adaptive Behavior and Strategic Rationality: Evidence from the Laboratory and the Field
By: A. E. Roth
Roth, A. E. "Adaptive Behavior and Strategic Rationality: Evidence from the Laboratory and the Field." In The Rational Foundations of Economic Behavior: Proceedings of the IEA Conference, edited by K. Arrow, E. Colombatto, M. Perlman, and C. Schmidt, 255–273. Macmillan Publishers, 1996.
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions...
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Keywords:
Change Management;
Decision Choices and Conditions;
Brands and Branding;
Product Positioning;
Consumer Behavior;
Distribution Channels;
Business Strategy;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually...
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Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management (forthcoming). (Pre-published online March 7, 2024.)
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- Teaching Interest
MBA Required Curriculum Leadership and Organizational Behavior (LEAD)
By: Rakesh Khurana
This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The first modules examine teams, individuals, and networks in the context of:
- The determinants of group... View Details
- Research Summary
Research Summary
By: Ranjay Gulati
My research has focused on interorganizational relationships, with an emphasis on interfirm strategic alliances, which include voluntary exchange or co-development of products, technologies, or services between firms. I examine the factors that influence the...
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