Show Results For
-
All HBS Web
(2,606)
- Faculty Publications (511)
Show Results For
-
All HBS Web
(2,606)
- Faculty Publications (511)
- Article
A Brand's Eye View of Response Segmentation in Consumer Choice Behavior
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
- June 1994 (Revised September 1994)
- Background Note
Beating the Commodity Magnet
- May 1994
- Background Note
Segmenting Customers in Mature Industrial Markets: An Application
- October 1992
- Article
Segmenting Industrial Customers by Buyer Behavior
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
- May 1992 (Revised September 2019)
- Case
Richardson Sheffield
- February 1991
- Case
Burlington Northern: The ARES Decision (A)
- January 1991 (Revised March 2010)
- Case
Westchester Distributing, Inc. (A)
- January 1991 (Revised March 2010)
- Supplement
Westchester Distributing, Inc. (B)
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
- March–April 1979
- Article
How Competitive Forces Shape Strategy
- Forthcoming
- Article
Canary Categories
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Teaching Interest
Executive Education: Leading Growth through Customer Centricity — India
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- Research Summary
Management Control Systems in Multiunit Companies
Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details