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- All HBS Web (445)
- Faculty Publications (93)
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- All HBS Web (445)
- Faculty Publications (93)
- July 1989 (Revised November 1992)
- Background Note
Marketing Strategy Formulation
Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include...
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Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
CSML: Leading Schools
School leaders are responsible for setting the vision and goals and aligning strategy and resources to drive improvement in their schools, while navigating an increasingly challenging school environment. Leading Schools is designed to equip school leaders with the... View Details
- 28 May 2020
- News
Meet the 2020-2021 Leadership Fellows
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest...
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Keywords:
Restructuring;
Corporate Entrepreneurship;
Growth and Development;
Innovation Strategy;
Leadership;
Management Succession;
Distribution;
Organizational Change and Adaptation;
Expansion;
Value;
Retail Industry
Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
- October 2023 (Revised November 2023)
- Case
Rheaply: Circularity For Every Business
By: Rembrand Koning and Alicia Dadlani
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and...
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Keywords:
Business Startups;
Social Entrepreneurship;
Technological Innovation;
Environmental Sustainability;
Entrepreneurial Finance;
Technology Industry;
Green Technology Industry;
United States;
Illinois;
Chicago
Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
- October 2018
- Article
Strategy and the Strategist: How it Matters Who Develops the Strategy
This paper addresses primarily two questions. First, when (and why) should a company’s strategy be developed by its CEO versus by some outside analyst or other insider? Second, how does strategy interact with vision (in the sense of a strong belief about the right...
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Van den Steen, Eric J. "Strategy and the Strategist: How it Matters Who Develops the Strategy." Management Science 64, no. 10 (October 2018): 4533–4551.
- October 2018 (Revised May 2019)
- Case
Khan Academy 2018
By: William Sahlman and Nicole Tempest Keller
Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets....
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Keywords:
Entrepreneur;
Sustainability;
Scaling;
Social Entrepreneurship;
Nonprofit Organizations;
Strategy;
Education;
Entrepreneurship;
Teaching;
Education Industry;
California
Sahlman, William, and Nicole Tempest Keller. "Khan Academy 2018." Harvard Business School Case 819-064, October 2018. (Revised May 2019.)
- February 2003
- Case
Whitbread Hotel Company (A)
By: Michael Beer and James Weber
Alan Parker has developed an effective organization using organizational fitness profiling and other change methodologies. Parker knows that as Whitbread continues to grow, both internally and through acquisitions, the company will have to change its organization...
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Beer, Michael, and James Weber. "Whitbread Hotel Company (A)." Harvard Business School Case 403-102, February 2003.
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
The book discusses several key areas of inquiry that can help leaders improve the success of their companies and nonprofit organizations including: vision and priorities, managing your time, giving and getting feedback, succession...
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Keywords:
by Carmen Nobel
- November 1996 (Revised April 1999)
- Case
United Way of Southeastern New England (UWSENE)
By: Robert S. Kaplan and Ellen L. Kaplan / RA
A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and...
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Keywords:
Balanced Scorecard;
Nonprofit Organizations;
Governing and Advisory Boards;
Strategy;
United States
Kaplan, Robert S., and Ellen L. Kaplan / RA. "United Way of Southeastern New England (UWSENE)." Harvard Business School Case 197-036, November 1996. (Revised April 1999.)
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry....
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Keywords:
Corporate Entrepreneurship;
Brands and Branding;
Mergers and Acquisitions;
Business Strategy;
Financial Condition;
Business Growth and Maturation;
Success;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
- 25 May 2021
- News
Meet the 2021-2022 Leadership Fellows
- October 2008 (Revised February 2011)
- Case
Apple's Core
By: Noam T. Wasserman
Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer....
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Keywords:
Business Startups;
Entrepreneurship;
Equity;
Managerial Roles;
Partners and Partnerships;
Conflict Management
Wasserman, Noam T. "Apple's Core." Harvard Business School Case 809-063, October 2008. (Revised February 2011.)
- May 2019
- Case
Canada Mortgage and Housing Corporation: 'One CMHC' and Version 3.0
By: Boris Groysberg and Sarah L. Abbott
When Evan Siddall was appointed CEO of Canada Mortgage Housing Corporation (CMHC) five years earlier, he had embarked on a major organizational restructuring. Now he is spearheading another round of changes. CMHC has adopted an ambition vision and five year strategic...
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Keywords:
Government Organizations;
Culture;
Organizational Change And Transformation;
Human Resource Practices;
Future Of Work;
Change Management;
Leading Change;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Design;
Government Administration;
Restructuring;
Leadership;
Human Resources;
Talent and Talent Management;
Diversity;
Work-Life Balance;
Financial Services Industry;
Public Administration Industry;
Canada
Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation: 'One CMHC' and Version 3.0." Harvard Business School Case 419-068, May 2019.
- October 2022
- Case
An Heir with No Spare: The Deitch Family Office
By: Lauren Cohen and Grace Headinger
Joe and Matt Deitch, father and son, knew it was time to start their own family office. Matthew had recently joined his father at the family’s three enterprises, and they both realized that their family’s needs had grown increasingly complex over the years. In search...
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Keywords:
Family Office;
Philanthropy;
Charitable Giving;
Family;
Family Business;
Talent and Talent Management;
Entrepreneurship;
Governance;
Values and Beliefs;
Job Search;
Organizational Design;
Organizational Structure;
Family Ownership;
Philanthropy and Charitable Giving;
Family and Family Relationships;
Financial Services Industry;
Real Estate Industry;
Technology Industry;
United States;
Massachusetts;
Boston;
Florida;
Miami
Cohen, Lauren, and Grace Headinger. "An Heir with No Spare: The Deitch Family Office." Harvard Business School Case 223-019, October 2022.
- January 2004
- Case
Nokia and MIT's Project Oxygen (Abridged)
By: David B. Yoffie and Rebecca Henderson
Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen.
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Keywords:
Mobile and Wireless Technology;
Adaptation;
Strategic Planning;
Telecommunications Industry;
Technology Industry
Yoffie, David B., and Rebecca Henderson. "Nokia and MIT's Project Oxygen (Abridged)." Harvard Business School Case 704-474, January 2004.
- June 2016 (Revised November 2021)
- Case
chotuKool: 'Little Cool,' Big Opportunity
By: Rory McDonald, Derek van Bever and Efosa Ojomo
In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly...
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Keywords:
Disruptive Innovation;
Emerging Markets;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
India
McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.)
- 30 May 2019
- News
Meet the 2019-2020 Leadership Fellows
- 24 May 2018
- News
Meet the 2018-2019 Leadership Fellows
The Execution Premium: Linking Strategy to Operations for Competitive Advantage
From HBSP: " In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their...
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