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      Strategy Management Remove Strategy Management →

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      • September 2023
      • Supplement

      CMA CGM: Reducing the Carbon Footprint of Container Shipping

      By: Willy C. Shih
      Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which...  View Details
      Keywords: Container Shipping; Supply Chain; Logistics; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Shipping Industry; European Union; Asia; North America
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      Shih, Willy C. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Supplement 624-708, September 2023.
      • September 2023
      • Case

      AI21 Labs in 2023: Strategy for Generative AI

      By: David Yoffie, Orna Dan and Elena Corsi
      Tel Aviv-based generative artificial intelligence company AI21 Labs considers how to remain competitive among the biggest players in the technology and AI arena.  View Details
      Keywords: Decision Making; Information Technology; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Technology Industry
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      Yoffie, David, Orna Dan, and Elena Corsi. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Case 724-383, September 2023.
      • September 2023
      • Case

      RightHand Robotics: Choosing the First Market

      By: Thomas R. Eisenmann and Stacy Straaberg
      In early 2015, RightHand Robotics’s (RHR) leadership faced several decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic hand...  View Details
      Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Manufacturing Industry; Technology Industry; United States; Massachusetts
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      Eisenmann, Thomas R., and Stacy Straaberg. "RightHand Robotics: Choosing the First Market." Harvard Business School Case 824-006, September 2023.
      • September 2023
      • Article

      Judging Foreign Startups

      By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna
      Can accelerators pick the most promising startup ideas no matter their provenance? Using unique data from a global accelerator where judges are randomly assigned to evaluate startups headquartered across the globe, we show that judges are less likely to recommend...  View Details
      Keywords: Entrepreneurship And Strategy; Global Strategy; Entrepreneurial Financing; Innovation; International; Entrepreneurship; Judgments; Business Startups; Geographic Location; Growth and Development Strategy
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      Wright, Nataliya Langburd, Rembrand Koning, and Tarun Khanna. "Judging Foreign Startups." Strategic Management Journal 44, no. 9 (September 2023): 2195–2225.
      • September 2023
      • Case

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...  View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
      • August 2023
      • Supplement

      Arla Foods: Data-Driven Decarbonization (A)

      By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney
      Arla implemented a data based price incentive systems to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative.  View Details
      Keywords: Dairy Industry; Business Earnings; Earnings Management; Environmental Accounting; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium
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      Parzen, Michael, Michael W. Toffel, Amram Migdal, and Susan Pinckney. "Arla Foods: Data-Driven Decarbonization (A)." Harvard Business School Spreadsheet Supplement 624-031, August 2023.
      • August 2023
      • Case

      Arla Foods: Data-Driven Decarbonization (A)

      By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
      Arla implemented a data based price incentive systems to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative.  View Details
      Keywords: Dairy Industry; Business Earnings; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium
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      Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (A)." Harvard Business School Case 624-003, August 2023.
      • August 2023
      • Teaching Note

      LIV Golf

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 723-371. On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league...  View Details
      Keywords: Anti-trust; Golf; "Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Competitive Strategy; Sports; Sports Industry
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      MacKay, Alexander J. "LIV Golf." Harvard Business School Teaching Note 724-384, August 2023.
      • August 2023
      • Teaching Note

      Aphro Beverages

      By: Frank V. Cespedes
      Teaching Note for HBS Case No. 823-044.  View Details
      Keywords: Channel Management; Growth and Development Strategy; Food and Beverage Industry; Africa; Ghana; Nigeria
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      Cespedes, Frank V. "Aphro Beverages." Harvard Business School Teaching Note 824-029, August 2023.
      • August 2023
      • Teaching Note

      Newlab: Scaling an Innovation Engine

      By: Tarun Khanna and Felicia Belostecinic
      Teaching Note for HBS Case No. 723-364.  View Details
      Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn
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      Khanna, Tarun, and Felicia Belostecinic. "Newlab: Scaling an Innovation Engine." Harvard Business School Teaching Note 724-006, August 2023.
      • August 2023
      • Case

      Stay or Go? Sarah Reynolds at Kensington Partners

      By: David G. Fubini, Amr Seifeldin and Patrick Sanguineti
      Sarah Reynolds, a Partner at the global Kensington Partners strategy consulting firm, has headed the firm's Telecommunications Group for a few years. Thanks to her stellar track record with clients, she has brought the group, and herself, a range of accolades and...  View Details
      Keywords: Consulting; Consulting Firms; Client Service; Career Management
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      Fubini, David G., Amr Seifeldin, and Patrick Sanguineti. "Stay or Go? Sarah Reynolds at Kensington Partners." Harvard Business School Case 424-020, August 2023.
      • August 2023
      • Case

      Quotient

      By: Thomas R. Eisenmann and Matt Higgins
      The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction.  View Details
      Keywords: Startup; Engineers; Entrepreneurial Management; Strategy; Growth; Go-to-market; Product Management; Entrepreneurship; New York (city, NY); San Francisco
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      Eisenmann, Thomas R., and Matt Higgins. "Quotient." Harvard Business School Case 824-048, August 2023.
      • August 2023
      • Case

      Beamery: Using Skills and AI to Modernize HR

      By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
      Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry  View Details
      Keywords: Acquisition; Business Growth and Maturation; Business Startups; Competency and Skills; Experience and Expertise; Talent and Talent Management; Customers; Nationality; Learning; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Human Resources; Employee Relationship Management; Recruitment; Retention; Selection and Staffing; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Analytics and Data Science; Applications and Software; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Job Design and Levels; Employment; Human Capital; Europe; United Kingdom; United States
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      Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.
      • August 2023
      • Case

      Kariyer.net: Recruiting AI

      By: Shunyuan Zhang, Fares Khrais and Namrata Arora
      In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal...  View Details
      Keywords: Online Technology; Marketing; Websites; Artificial Intelligence; Innovation; Two-sided Platforms; Internet and the Web; Product Launch; Product Positioning; Job Search; Employment; Transformation; Volatility; Innovation and Invention; Disruptive Innovation; Management Practices and Processes; Business Growth and Maturation; Competitive Strategy; Business Startups; Talent and Talent Management; Cost vs Benefits; Macroeconomics; Corporate Entrepreneurship; Emerging Markets; Digital Platforms; Employment Industry; Information Technology Industry; Technology Industry; Middle East; Turkey
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      Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
      • July 2023
      • Case

      Clair

      By: Lauren Cohen, Grace Headinger and Marcos Quirno
      Clair was founded with a simple mission: to expedite America’s workers access to their hard-earned wages. In the headwinds of the COVID-19 pandemic, the startup had successfully raised a seed round of $4.5 million, and within two years the earned wage access (EWA)...  View Details
      Keywords: Fintech; Ewa; Lending; Finance; Growth And Development; Technology; Business Startups; Borrowing and Debt; Financing and Loans; Personal Finance; Human Resources; Employees; Retention; Labor; Wages; Growth and Development Strategy; Social Enterprise; Poverty; Business Strategy; Value Creation; Financial Services Industry; United States
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      Cohen, Lauren, Grace Headinger, and Marcos Quirno. "Clair." Harvard Business School Case 224-015, July 2023.
      • July 2023
      • Case

      Vytal: Packaging-as-a-Service

      By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
      The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food...  View Details
      Keywords: Climate Change; Climate Risk; Digital; Platform Strategies; Data; Packaging; Sustainability; Start-up; Startup; Entrepreneurship; Entrepreneur; Impact; Circular; Growth Strategy; Innovation; Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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      Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023.
      • 18 Jul 2023
      • Interview

      Interview on Product Market Fit, Profit Market Fit and Whiplash, and More

      By: Jeffrey F. Rayport and Doug Levin
      This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to...  View Details
      Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology
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      "Interview on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life Podcast, July 18, 2023.
      • July 2023
      • Teaching Note

      Belden and Digital Transformation: From Product Sales to Solutions Sales

      By: Frank V. Cespedes
      Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the...  View Details
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      Cespedes, Frank V. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Teaching Note 823-130, July 2023.
      • June 2023
      • Supplement

      Applied Intuition (A)

      By: Andy Wu
      Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles.  View Details
      Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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      Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023.
      • June 2023
      • Supplement

      Applied Intuition (B)

      By: Andy Wu
      Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology.  View Details
      Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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      Wu, Andy. "Applied Intuition (B)." Harvard Business School Multimedia/Video Supplement 723-870, June 2023.
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