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Show Results For
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All HBS Web
(18,235)
- People (21)
- News (3,321)
- Research (13,044)
- Events (47)
- Multimedia (237)
- Faculty Publications (11,459)
- 01 Dec 2009
- News
Faculty Books
Dealmaking Strategies for a Competitive Marketplace by Guhan Subramanian (W.W. Norton) Today’s marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on dealmaking...
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- 01 Sep 2017
- News
Inbox: From Das’s Desk
strategy of continuous education and continuous engagement to serve you through the many different phases of your career and life. How will we do that? By evolving the toolkit of programs, activities, and resources we provide as well as...
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- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm...
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by Sarah Jane Gilbert
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very...
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by Manda Mahoney
- 16 Sep 2021
- News
Dean Datar on Design Thinking and Innovative Problem Solving
these days, and when we discuss innovation, it is often in the context of uncertainty,” says McGinnis. “How does this approach to innovation make leaders feel more confident about strategy in today’s world?” Datar says that the design...
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- 01 Mar 2016
- News
A Club for the Cosmos
remain engaged with the HBS community,” says Ezzeddine, whose company has helped aerospace companies develop growth strategies for more than a decade. “I was looking for a Harvard club to join, and I realized there wasn’t an aerospace...
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Robert S. Benchley
- 01 Dec 2013
- News
Case Study: Citizen Buffett
trigger a crippling default on an amended loan agreement, Morton has to take a hard look at the numbers, industry trends, strategy considerations, shareholder interests, and several other financing options and come up with a plan to save...
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- 01 Jun 2010
- News
Get Well Soon
care.” That point comes out in the second half of the case, which details Kotagal’s efforts to create a culture of improvement throughout the hospital. Her strategy includes the use of employees who serve as internal quality improvement...
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- 01 Dec 2009
- News
Losing Our Competitive Edge
specializes in technology strategy and management innovation. This article appeared online October 1, 2009, as part of The HBR Debate: “Is the U.S. Killing Its Innovation Machine?” Edited for space.
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- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell...
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- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
Edward Wilson Professor of Business Administration at Harvard Business School. "Interdepartmental coordination doesn't tend to happen organically. It needs some intervention to create collaborative networks." “What corporate-level View Details
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by Michael Blanding
- 19 Nov 2014
- News
The Power of Yes
communities globally at GE Money; at IBM he helped to develop the company’s corporate citizenship strategy and launched a leadership program for school administrators in partnership with HBS professor Rosabeth Moss Kanter. “I’ve always...
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Julia Hanna
- 01 Jun 2014
- News
Screen Saver
choice. For Lopez, that has meant deploying a multifaceted strategy with an underlying premise: Make the customer feel at home while providing a sense of escape. "My career has always been about consumer persuasion," says Lopez, who came...
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- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
reported in their recent working paper, "Superstars and Underdogs: An Examination of the Long-Tail Phenomenon in Video Sales," and have significant implications not only for the types of films studios decide to fund in future, but also View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our...
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are...
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
of these targeted coupon promotions as a defensive strategy against their challengers. Overall, retailer-initiated loyalty systems are truly triple win marketing activities simultaneously benefiting retailers (more loyalty, more sales,...
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- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
its output. An in-house advertising agency is a case of backward vertical integration. Advertising services may be fully integrated in the sense that an in-house agency provides full service (e.g., strategy and creative development, ad...
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
Many products in those sectors are sold in a bundled form, so bundling strategies have always been a key topic for media and entertainment firms. But I learned that the rise of digital channels is introducing new questions. Executives are...
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- 01 Sep 2012
- News
Faculty Books
Montgomery (HarperBusiness) Montgomery, the Timken Professor of Business Administration, offers a new perspective on a business leader’s most vital role. She illuminates what strategy is, its importance, and what it takes to lead the...
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