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All HBS Web
(7,330)
- Faculty Publications (2,786)
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI....
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Keywords:
Change Management;
Marketing Strategy;
Product Launch;
Product Development;
Groups and Teams;
Sales;
Opportunities;
Competitive Strategy
Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
- January 1992 (Revised February 1992)
- Case
Quantum Corp.: Business and Product Teams
By: Steven C. Wheelwright and Clayton M. Christensen
Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment.
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Keywords:
Product Development;
Groups and Teams;
Situation or Environment;
Competitive Strategy;
Integration;
Consumer Products Industry
Wheelwright, Steven C., and Clayton M. Christensen. "Quantum Corp.: Business and Product Teams." Harvard Business School Case 692-023, January 1992. (Revised February 1992.)
- January 1992
- Teaching Note
MCI Communications Corporation (1983) TN
Teaching Note for (9-284-057).
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- 1992
- Working Paper
Developing an Organization Capable of Strategy Implementation and Reformulation: A Preliminary Test
By: M. Beer, R. A. Eisenstat and R. Biggadike
- December 1991 (Revised October 1998)
- Case
Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991
By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development...
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Keywords:
Cost vs Benefits;
Management Practices and Processes;
Industry Structures;
Product Development;
Production;
Research and Development;
Competitive Advantage;
Corporate Strategy;
Manufacturing Industry
Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
- November 1991 (Revised April 1994)
- Case
Nucleon, Inc.
By: Gary P. Pisano
Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)...
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Keywords:
Factories, Labs, and Plants;
Entrepreneurship;
Health Testing and Trials;
Rights;
Product Development;
Production;
Partners and Partnerships;
Research and Development;
Biotechnology Industry
Pisano, Gary P. "Nucleon, Inc." Harvard Business School Case 692-041, November 1991. (Revised April 1994.)
- November 1991 (Revised June 1997)
- Case
Micom Caribe (A)
By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific...
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Keywords:
Business Plan;
Multinational Firms and Management;
Management Analysis, Tools, and Techniques;
Product Launch;
Production;
Performance Improvement;
Quality;
Strategy;
Manufacturing Industry
Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
- fall 1991
- Article
A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy
Wheelwright, S. C. "A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy." Target 7, no. 4 (fall 1991): 4–16.
- September 1991 (Revised December 1991)
- Case
Apple Computer (D): Epilogue
By: Michael Beer and Michael J. Gibbs
Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed....
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Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S....
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Keywords:
Governing Rules, Regulations, and Reforms;
Ethics;
Business and Government Relations;
Communication Strategy;
Health Care and Treatment;
Monopoly;
Intellectual Property;
Research and Development;
Price;
Pharmaceutical Industry;
London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- September 1991 (Revised January 1992)
- Case
Allegheny Ludlum: Research and Engineering Resource Allocation
By: Dorothy Leonard-Barton and Geoffrey K. Gill
Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the...
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Keywords:
Engineering;
Resource Allocation;
Information Technology;
Policy;
Leadership;
Decisions;
Competency and Skills;
Projects;
Joint Ventures;
Strategy;
Electronics Industry;
Technology Industry
Leonard-Barton, Dorothy, and Geoffrey K. Gill. "Allegheny Ludlum: Research and Engineering Resource Allocation." Harvard Business School Case 692-027, September 1991. (Revised January 1992.)
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- June 1991 (Revised March 1995)
- Case
Becton Dickinson (C): Human Resource Function
By: Michael Beer
The new vice president of Human Resources (HR) for Becton Dickinson must develop a strategy to reconceptualize the HR function as mandated by the CEO who has introduced formal strategic planning procedures in the organization. The teaching objective is to understand...
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Beer, Michael. "Becton Dickinson (C): Human Resource Function." Harvard Business School Case 491-154, June 1991. (Revised March 1995.)
- June 1991 (Revised April 1995)
- Background Note
Corporate Strategy: A Conceptual Framework
By: David J. Collis
Provides a conceptual framework for the study of corporate strategy. First describes previous perspectives on corporate strategy and then develops a framework of four elements: resources, tasks, structure, and industries. This framework can be used to explain the value...
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Keywords:
Resource Allocation;
Organizational Design;
Organizational Structure;
Corporate Strategy;
Value
Collis, David J. "Corporate Strategy: A Conceptual Framework." Harvard Business School Background Note 391-284, June 1991. (Revised April 1995.)
- June 1991 (Revised April 1997)
- Background Note
Managing the Multibusiness Corporation
By: David J. Collis
Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its...
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Keywords:
Restructuring;
Organizational Design;
Organizational Structure;
Alignment;
Corporate Strategy;
Theory;
Value Creation
Collis, David J. "Managing the Multibusiness Corporation." Harvard Business School Background Note 391-286, June 1991. (Revised April 1997.)
- April 1991 (Revised October 1993)
- Supplement
Cat Fight in the Pet Food Industry (C)
By: David J. Collis
Describes significant developments in the pet food industry in 1987 and 1988, focusing on the competitive interactions among the industry's major players.
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Collis, David J. "Cat Fight in the Pet Food Industry (C)." Harvard Business School Supplement 391-196, April 1991. (Revised October 1993.)
- April 1991 (Revised November 1993)
- Supplement
Cat Fight in the Pet Food Industry (D)
By: David J. Collis
Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players.
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Collis, David J. "Cat Fight in the Pet Food Industry (D)." Harvard Business School Supplement 391-197, April 1991. (Revised November 1993.)
- March 1991 (Revised December 1994)
- Case
Marks and Spencer Ltd. (B)
Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer.
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Keywords:
Growth and Development Strategy;
Expansion;
Business Strategy;
Mergers and Acquisitions;
Globalization;
Retail Industry;
United States
Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
- January 1991 (Revised March 1992)
- Case
USA Today
By: Robert L. Simons
USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday...
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Keywords:
Strategy;
Competitive Advantage;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Forecasting and Prediction;
Growth and Development Strategy;
Risk Management;
Labor and Management Relations;
Organizational Change and Adaptation;
Risk and Uncertainty;
Journalism and News Industry;
United States
Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
- January 1991 (Revised April 1995)
- Case
Cooper Industries' Corporate Strategy (A)
By: David J. Collis
Describes the development of a successful corporate strategy based on the acquisition and subsequent consolidation of low-technology manufacturing companies. Starting with a company history and discussion of current business segments, the case goes on to detail the...
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Collis, David J. "Cooper Industries' Corporate Strategy (A)." Harvard Business School Case 391-095, January 1991. (Revised April 1995.)