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Show Results For
-
All HBS Web
(1,744)
- People (8)
- News (378)
- Research (958)
- Events (5)
- Multimedia (21)
- Faculty Publications (472)
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
development," which was carried out through advisory services to health sector organizations. Among CGH's key competitive strengths vis-à-vis professional service firms offering similar advice, were its multiple alliances with...
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- 06 May 2024
- Research & Ideas
The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams
Virtual meetings have become the standard for global and hybrid team communication, but what happens when the call ends? Participants who are in the same room keep talking—and the tone of those conversations can dramatically impact team...
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by Michael Blanding
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
unexpected ways. One of the students self-assembled a team in the very early stages of the course. He assessed classmates' strengths and interests during the first couple of sessions View Details
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory....
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Keywords:
Marketing Communication;
Brand Building;
Brand Management;
Brands;
Advertising;
Consumer Psychology;
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Consumer Behavior;
Marketing Strategy;
Advertising Industry;
Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- 06 Jan 2017
- News
Mental Illness and the Workplace
health condition, provided the same compassion and support that somebody suffering from cancer has. So really, it's a wholesale change from thinking about mental health as a weakness View Details
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
Knowing when to use artificial intelligence and when to rely on the human mind is a shifting fine line, one delineated by new research that shows considerable benefit and speed from generative AI—if it’s...
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- Article
Political Skill: Explaining the Effects of Nonnative Accent on Managerial Hiring and Entrepreneurial Investment Decisions
By: Laura Huang, Marcia Frideger and Jone L. Pearce
We propose and test a new theory explaining glass-ceiling bias against nonnative speakers as driven by perceptions that nonnative speakers have weak political skill. Although nonnative accent is a complex signal, its effects on assessments of the speakers' political...
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Keywords:
Spoken Communication;
Prejudice and Bias;
Competency and Skills;
Selection and Staffing;
Entrepreneurship;
Investment;
Decisions
Huang, Laura, Marcia Frideger, and Jone L. Pearce. "Political Skill: Explaining the Effects of Nonnative Accent on Managerial Hiring and Entrepreneurial Investment Decisions." Journal of Applied Psychology 98, no. 6 (November 2013): 1005–1017.
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
administrative aberration indicating weak state control, while others see it as a strategy for consolidating authority. This essay traces the historical development of iq ā and ijārah, two Perso-Arabic terms...
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Dina Gerdeman
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
forthcoming Journal of Financial and Quantitative Analysis Leverage and the Beta Anomaly By: Baker, Malcolm, Mathias F. Hoeyer, and Jeffrey Wurgler Abstract— The well-known...
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Dina Gerdeman
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
balance this curiosity with intentionality as they figure out when to be open-minded and broad and when to be focused and dig deep. They must learn to pick up "weak signals"...
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- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best," says Harvard Business School's Daniel Malter, an assistant professor in the Strategy unit who studies...
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by Dina Gerdeman
- 17 Oct 2006
- First Look
First Look: October 17, 2006
Working PapersInstitutional Pressures and Environmental Strategies Authors: Magali A. Delmas and Michael W. Toffel Abstract This paper suggests how institutional theory can explain enduring differences in...
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Sean Silverthorne
- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
play for, and which coach would you hire to turn around your basketball program if you were a college president? The contrast between the two coaches sparked a broad discussion of leadership. “I’d play for both,” one panelist said, while...
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- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
success. The case leaves readers to ponder Verisk's innovation and growth strategy, challenging them to assess its strengths and weaknesses. Purchase this...
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Dina Gerdeman
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
changes and justify their ventures in the wake of fundamental redirections in strategy. Ventures initially attain legitimacy and amass resources on the strength of aims that...
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Dina Gerdeman
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
policies, non-CEO executives’ behavior, and tail risk vary with CEO materialism. We document that the proportion of banks run by materialistic CEOs increased significantly from 1994 to 2004, that the View Details
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Dina Gerdeman
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
players. With this information, TrustSphere could help customers infer where relationships existed and the strength of those relationships, information that could be leveraged to address a number of business...
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Dina Gerdeman
- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
manager in the video game industry. For me, it's the perfect combination of an empathetic understanding of the gaming customer, a medium to enable the strength of others, and a way to foster my love for...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Spring, and years of weak oil prices. Leveraging deep local knowledge, strong relations in the region, and a “PE investment approach in public equity markets,” Ajeej had...
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Dina Gerdeman
- 11 Oct 2023
- Blog Post
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion
required to produce quality work and the soft skills necessary for effective interpersonal relationships. Understanding each other’s working styles, strengths and View Details