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All HBS Web
(12,343)
- People (54)
- News (2,801)
- Research (3,665)
- Events (16)
- Multimedia (616)
- Faculty Publications (3,037)
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Faculty & Research
Harvard Business School Spreadsheet Supplement 124-718, May 2024. Accounting Red Flags or Red Herrings at Catalent? – Student TemplateBy: Joseph Pacelli May 2024 | Supplement | Faculty Research Citation Purchase Related Pacelli, Joseph....
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- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 03 Nov 2016
- Video
Career and Professional Development Overview
- September 2005 (Revised July 2006)
- Case
Accounting for Pensions and Employee Benefits at Ford and Toyota
Uses Ford's and Toyota's financial statements to familiarize students with the information provided in pension footnotes. Allows students to combine that information with other financial statement information to create a greater understanding of the costs of each...
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Miller, Gregory S., Douglas Skinner, and Laura Donohue. "Accounting for Pensions and Employee Benefits at Ford and Toyota." Harvard Business School Case 106-021, September 2005. (Revised July 2006.)
- October 2004
- Background Note
Developing Life Theme Labels
Instructs students in developing their life themes, a vital component of the Self-Assessment and Career Development final paper. Teaching Purpose: To give students instruction while preparing their final paper for the Self-Assessment and Career Development course. A...
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Keywords:
Personal Development and Career
Clawson, James G., and Monica C. Higgins. "Developing Life Theme Labels." Harvard Business School Background Note 405-016, October 2004.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 15 Mar 2021
- Video
Commencement 2021 Update Webinar, 3/15/21
- 13 May 2013
- Blog Post
The 2013-2014 MBA Recruiting Report is Now Available
We’re excited to share our latest recruiting report! Gain insights into the diverse career and internship choices made by the Harvard Business School Classes of 2013 and 2014 in the School’s first ever virtual recruiting report. Discover exclusive View Details
- March 2016 (Revised January 2020)
- Teaching Note
Behavioural Insights Team (A) and (B)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...
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- March 2015 (Revised January 2020)
- Supplement
Behavioural Insights Team (B)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...
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Keywords:
Behavioral Economics;
Experiments;
Choice Architecture;
Public Entrepreneurship;
United Kingdom
Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (B)." Harvard Business School Supplement 915-025, March 2015. (Revised January 2020.)
- December 2012
- Case
Coca-Cola: Residual Income Valuation
By: Suraj Srinivasan, Beiting Cheng and Edward J. Riedl
The case illustrates the use of the residual income (also known as the abnormal earnings) valuation approach. Students are asked to provide a valuation of Coca-Cola Company using the residual income valuation methodology and understand how it maps into the discounted...
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Srinivasan, Suraj, Beiting Cheng, and Edward J. Riedl. "Coca-Cola: Residual Income Valuation." Harvard Business School Case 113-056, December 2012.
- 1999
- Article
Effects of Instructional Style on Problem-Solving Creativity
By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step...
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Ruscio, A. M., and T. M. Amabile. "Effects of Instructional Style on Problem-Solving Creativity." Creativity Research Journal 12, no. 4 (1999): 251–266.
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeting;
Algorithmic Bias;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Demographics;
Prejudice and Bias;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- 2016
- Book
Management: An Integrated Approach
The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in...
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Gulati, Ranjay, Anthony Mayo, and Nitin Nohria. Management: An Integrated Approach. 2nd ed. Boston: Cengage Learning, 2016.
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- September 2023
- Exercise
Irrationality in Action: Decision-Making Exercise
By: Alison Wood Brooks, Michael I. Norton and Oliver Hauser
This teaching exercise highlights the obstacle of biases in decision-making, allowing students to generate examples of potentially poor decision-making rooted in abundant and unwanted bias. This exercise has two parts: a pre-class, online survey in which students...
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Brooks, Alison Wood, Michael I. Norton, and Oliver Hauser. "Irrationality in Action: Decision-Making Exercise." Harvard Business School Exercise 924-007, September 2023.