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- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.
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Keywords:
Sunglasses;
Brazil;
Sao Paulo;
Chilli Beans;
Watches;
Fast Fashion;
Supply Chain;
Retail;
Franchise;
International Expansion;
Culture;
Middle Class;
Fashion;
Corporate Entrepreneurship;
Global Strategy;
Customer Focus and Relationships;
Customer Value and Value Chain;
Design;
Economic Growth;
Economic Slowdown and Stagnation;
Goods and Commodities;
Leadership;
Marketing;
Operations;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Brazil;
China
Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
- 2010
- Simulation
Change Management Simulation: Power and Influence
By: Linda A. Hill and William Q. Judge
In this single-player simulation, students play one of two roles at a sunglass manufacturing firm and face the challenges associated with implementing an organization-wide environmental sustainability initiative. The initiative seeks to change raw material inputs in...
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- Article
The Counterfeit Self: The Deceptive Costs of Faking It
By: Francesca Gino, Michael I. Norton and Dan Ariely
Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,...
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Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.