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(649)
- News (125)
- Research (431)
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- Faculty Publications (143)
Show Results For
-
All HBS Web
(649)
- News (125)
- Research (431)
- Events (1)
- Multimedia (3)
- Faculty Publications (143)
- 2017
- Working Paper
Why and How Investors Use ESG Information: Evidence from a Global Survey
Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason...
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Keywords:
Investment Management;
Sustainability;
ESG;
ESG (Environmental, Social, Governance) Performance;
Investment Fund;
Investment Strategy;
Corporate Accountability;
Activist Shareholder;
Engagement;
Environment;
Climate Change;
Customers;
Customer Satisfaction;
Employee Engagement;
Global Warming;
Investment;
Decision Making;
Environmental Sustainability;
Performance Expectations
Serafeim, Georgios. "Why and How Investors Use ESG Information: Evidence from a Global Survey." Harvard Business School Working Paper, No. 17-079, February 2017.
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than...
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Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Climate and Sustainability Impact Lab in the Digital, Data, and Design Institute. He teaches the course "Risks, Opportunities and... View Details
Keywords:
asset management;
insurance industry;
automobiles;
industrial goods;
fashion;
food;
green technology
- 2009
- Chapter
The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism
By: Rawi Abdelal and John G. Ruggie
In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends...
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Keywords:
Economic Systems;
Ethics;
International Finance;
Globalization;
Multinational Firms and Management;
Corporate Governance;
Governing Rules, Regulations, and Reforms;
Labor
Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
- January 2002
- Case
Noranda Inc.: Mining, Smelting, and Sustainability?
Noranda is a $7 billion international mining and smelting company headquartered in Canada. It has been cited for its fine environmental record. This case explores the issue of sustainability--in this case, for a mining company. Over time, and under nongovernmental...
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Keywords:
Cost vs Benefits;
Mining;
Cost Management;
Multinational Firms and Management;
Governing Rules, Regulations, and Reforms;
Policy;
Environmental Sustainability;
Mining Industry
Vietor, Richard H.K. "Noranda Inc.: Mining, Smelting, and Sustainability?" Harvard Business School Case 702-009, January 2002.
- November 2002 (Revised May 2006)
- Case
Forest Stewardship Council
By: James E. Austin and Ezequiel Reficco
In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in...
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Keywords:
Finance;
Corporate Governance;
Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Competitive Strategy
Austin, James E., and Ezequiel Reficco. "Forest Stewardship Council." Harvard Business School Case 303-047, November 2002. (Revised May 2006.)
- 2020
- Working Paper
Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field
By: Wei Cai, Susanna Gallani and Jee-Eun Shin
There is consensus, both in the literature and in practice, about knowledge sharing within organizations being a key determinant of success. However, organizations struggle to sustain employees’ engagement in knowledge sharing. One challenge lies in the fact that,...
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Keywords:
Organizational Knowledge Sharing;
Employee Driven Innovation;
Innovation Appropriability;
Contract Design;
High-powered Incentives;
Low-powered Incentives;
Incentives;
Pay-for-Performance;
Rank-and-file;
Employees;
Knowledge Sharing;
Innovation and Invention;
Motivation and Incentives;
Creativity;
Performance
Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field." Harvard Business School Working Paper, No. 19-015, August 2018. (Revised April 2020.)
- 20 Jan 2012
- News
LRQA talks to world’s leading management systems expert
- 22 Mar 2018
- News
Sustainability: A New Way of Doing Business
- Article
Impact-Weighted Financial Accounts: A Paradigm Shift
By: Ethan Rouen and George Serafeim
The last decade has seen an exponential increase in corporate sustainability activities and efforts by investors to use these activities in their portfolio formation, valuation, and stewardship activities. This paper explains the need for a uniform strategy to measure...
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Keywords:
Impact-Weighted Accounts;
ESG (Environmental, Social, Governance) Performance;
Corporate Social Responsibility and Impact;
Measurement and Metrics;
Standards
Rouen, Ethan, and George Serafeim. "Impact-Weighted Financial Accounts: A Paradigm Shift." CESifo Forum 22, no. 3 (May 2021): 20–25.
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow...
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Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- 23 Mar 2023
- Research & Ideas
As Climate Fears Mount, More Investors Turn to 'ESG' Funds Despite Few Rules
Investor interest in social responsibility has skyrocketed in the past three years, even as US regulations to hold companies accountable remain in flux and the environmental, social, and governance (ESG) label itself draws backlash. Investors are willing to pay a...
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- 21 Jul 2021
- Research & Ideas
What Does an ESG Score Really Say About a Company?
Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well...
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Keywords:
by Kristen Senz
- Article
Sales Managers Must Manage
A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than...
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Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019).
- September 2016 (Revised December 2018)
- Case
Joan Bavaria and Multi-Dimensional Capitalism
By: Geoffrey Jones and Seema Amble
The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and...
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Keywords:
Integrated Corporate Reporting;
Corporate Social Responsibility and Impact;
Personal Development and Career
Jones, Geoffrey, and Seema Amble. "Joan Bavaria and Multi-Dimensional Capitalism." Harvard Business School Case 317-028, September 2016. (Revised December 2018.)
- 02 Nov 2020
- Working Paper Summaries
Accounting for Organizational Employment Impact
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
managers are being held to higher standards when it comes to justifying customer investments. We foresee the need for marketing professionals to develop even greater analytical skill as the field continues to evolve. This should be a very...
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Keywords:
by Sean Silverthorne
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
decipher what kind of company they are buying into. The Sustainability Accounting Standards Board (SASB) is an NGO established in 2011 with designs on cutting through that noise. Much the way the Financial...
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Keywords:
Re: George Serafeim