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All HBS Web
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- Faculty Publications (302)
- 25 Jan 2008
- Panel Discussion
Corporate Global Citizenship in the 21st Century
As the global agenda is increasingly shaped outside the traditional framework of nation states, corporations not only have licence to operate in the global system, but also a civic duty to contribute to its sustainable health. How should corporations exercise their...
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Porter, Michael E. "Corporate Global Citizenship in the 21st Century." World Economic Forum Annual Meeting, Davos, Switzerland, January 25, 2008.
- January 2008
- Article
Entrepreneurship and Urban Success: Toward a Policy Consensus
By: Zoltan J. Acs, Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson and William C. Strange
Like all politics, all entrepreneurship is local. Individuals launch firms and, if successful, expand their enterprises to other locations. But new firms must start somewhere, even if their businesses are conducted largely or exclusively on the Internet. Likewise,...
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Keywords:
Business Headquarters;
Business Startups;
Development Economics;
Economy;
Entrepreneurship;
Policy;
Taxation;
Growth and Development Strategy;
Product Development;
Business Processes;
Expansion;
Internet
Acs, Zoltan J., Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson, and William C. Strange. "Entrepreneurship and Urban Success: Toward a Policy Consensus." Kauffman Foundation Research Report (January 2008).
- December 2007 (Revised February 2017)
- Case
Vegpro Group: Growing in Harmony
By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,...
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Keywords:
Customer Satisfaction;
Developing Countries and Economies;
Ethics;
Food;
Growth and Development Strategy;
Operations;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Kenya;
Europe;
United Kingdom
Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
- November 2007
- Case
Antegren: A Beacon of Hope
By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann
The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion...
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Keywords:
Demand and Consumers;
Leadership;
Ethics;
Corporate Social Responsibility and Impact;
Decision Choices and Conditions;
Crisis Management;
Health Testing and Trials;
Biotechnology Industry;
Pharmaceutical Industry
Margolis, Joshua D., Thomas J. DeLong, and Terence Heymann. "Antegren: A Beacon of Hope." Harvard Business School Case 408-025, November 2007.
- October 2007 (Revised October 2009)
- Case
Global Climate Change and BP
By: Forest L. Reinhardt and Mikell Hyman
Following the sudden resignation of Sir John Browne, Tony Hayward, BP CEO, must decide how global climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his...
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Keywords:
Change Management;
Climate Change;
Corporate Strategy;
Corporate Social Responsibility and Impact;
Management Teams;
Environmental Sustainability;
Government and Politics;
Energy Sources;
Global Strategy;
Operations;
Utilities Industry;
Energy Industry;
United Kingdom
Reinhardt, Forest L., and Mikell Hyman. "Global Climate Change and BP." Harvard Business School Case 708-026, October 2007. (Revised October 2009.)
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York...
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Keywords:
Advertising;
Customer Relationship Management;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Product Launch;
Strategic Planning;
Networks;
Media and Broadcasting Industry
Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
- March 2007 (Revised April 2007)
- Case
McDonald's Corporation: Managing a Sustainable Supply Chain
By: Ray A. Goldberg and Jessica Droste Yagan
McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.
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Keywords:
Food;
Supply Chain Management;
Multinational Firms and Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Management Systems;
Food and Beverage Industry
Goldberg, Ray A., and Jessica Droste Yagan. "McDonald's Corporation: Managing a Sustainable Supply Chain." Harvard Business School Case 907-414, March 2007. (Revised April 2007.)
- January 2007
- Case
AMD: A Customer-Centric Approach to Innovation
By: Elie Ofek and Lauren Barley
AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006...
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Keywords:
Customer Focus and Relationships;
Price;
Leadership;
Brands and Branding;
Product Launch;
Product Development;
Competitive Strategy;
Customization and Personalization;
Semiconductor Industry
Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
- January 2007 (Revised January 2008)
- Case
Amanco: Developing the Sustainability Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water...
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Keywords:
Balanced Scorecard;
Measurement and Metrics;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Issues;
Strategy;
Construction Industry;
Industrial Products Industry;
Latin America;
Brazil
Kaplan, Robert S., and Ricardo Reisen de Pinho. "Amanco: Developing the Sustainability Scorecard." Harvard Business School Case 107-038, January 2007. (Revised January 2008.)
- January 2007 (Revised November 2007)
- Case
Organic Growth at Wal-Mart
By: Jan W. Rivkin and Troy Smith
In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability.
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Keywords:
Food;
Growth and Development Strategy;
Product;
Business Processes;
Environmental Sustainability;
Expansion;
Retail Industry;
United States
Rivkin, Jan W., and Troy Smith. "Organic Growth at Wal-Mart." Harvard Business School Case 707-498, January 2007. (Revised November 2007.)
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more...
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Keywords:
Price;
Growth and Development Strategy;
Brands and Branding;
Distribution;
Luxury;
Food and Beverage Industry;
France
Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
- April 2006 (Revised September 2009)
- Case
BYD Company, Ltd.
By: Robert S. Huckman and Alan D. MacCormack
Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange...
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Keywords:
Mergers and Acquisitions;
Labor;
Production;
Competitive Advantage;
Diversification;
Auto Industry;
Battery Industry;
Manufacturing Industry;
China
Huckman, Robert S., and Alan D. MacCormack. "BYD Company, Ltd." Harvard Business School Case 606-139, April 2006. (Revised September 2009.)
- April 2006
- Background Note
Designing Sustainable Service Models
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the...
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Keywords:
Business Model;
Customers;
Design;
Managerial Roles;
Consumer Behavior;
Service Operations;
Power and Influence;
Value
Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
- February 2006 (Revised May 2006)
- Case
JA Worldwide: Managing Change in a Multi-governed Environment
By: Michael Chu and Barbara Zepp Larson
Post-merger, the head of Junior Achievement (JA) Worldwide must now oversee operations in 98 countries serving 6.6 million students, with over 7,600 local chapter board directors. President and CEO David Chernow's own board has increased to 111 members. Two separate...
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Keywords:
Mergers and Acquisitions;
Business Model;
Change Management;
Cross-Cultural and Cross-Border Issues;
Governance;
Business or Company Management;
Service Operations;
Organizational Structure;
Nonprofit Organizations;
Balance and Stability
Chu, Michael, and Barbara Zepp Larson. "JA Worldwide: Managing Change in a Multi-governed Environment." Harvard Business School Case 306-025, February 2006. (Revised May 2006.)
- January 2006 (Revised February 2015)
- Case
Innovation at Timberland: Thinking Outside the Shoe Box
By: Rosabeth M. Kanter and Ryan Raffaelli
Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland...
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Keywords:
Innovation and Management;
Growth and Development Strategy;
Product Development;
Organizational Culture;
Change Management
Kanter, Rosabeth M., and Ryan Raffaelli. "Innovation at Timberland: Thinking Outside the Shoe Box." Harvard Business School Case 306-064, January 2006. (Revised February 2015.)
- December 2005 (Revised February 2006)
- Case
Migros
By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman
In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only...
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Keywords:
Competitive Advantage;
Corporate Governance;
Corporate Strategy;
Cooperative Ownership;
Supply Chain Management;
Product Marketing;
Environmental Sustainability;
Social Enterprise;
Business or Company Management;
Marketing Strategy;
Retail Industry;
Agriculture and Agribusiness Industry;
Switzerland
- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive...
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Keywords:
Brands and Branding
Moon, Youngme E. "Rethinking Branding." Harvard Business School Module Note 506-039, November 2005. (Revised February 2006.)
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain...
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Keywords:
Integrated Corporate Reporting;
Partners and Partnerships;
Industry Clusters;
Customers;
Markets;
Situation or Environment;
Banks and Banking;
Insurance;
Software
Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic...
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Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)
- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the...
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Keywords:
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Issues;
Business and Community Relations;
Corporate Strategy;
Agribusiness;
Supply Chain Management;
Marketing Strategy;
Value Creation;
Food and Beverage Industry;
Agriculture and Agribusiness Industry
Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)