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All HBS Web
(279)
- News (45)
- Research (193)
- Events (1)
- Multimedia (1)
- Faculty Publications (55)
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- 19 Jun 2012
- First Look
First Look: June 19
Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf...
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Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,...
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- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had...
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Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
variability than was the case historically. Under the new policy, dividends would be tied to the company's underwriting results, its performance relative to predetermined goals, and a target payout ratio. Progressive's new policy was...
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Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
impact the long-term value of a public company. To advance its cause, the Office targeted Home Depot. In an effort to bring about change at the company, the AFL-CIO and AFSCME corresponded with Home Depot executives, staged public...
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Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in developing countries. In addition,...
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- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random...
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Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 09 Mar 2010
- First Look
First Look: March 9
International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web site addresses. We estimate that at least 938,000...
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Martha Lagace
- Web
Podcast - Forum for Growth & Innovation
reasons we'll get into in a few minutes. Anibha Singh: I would love to get into it right now if you're okay with it. It sounds like there's a lot of shifts that are still in motion. Are there specific points of inefficiency or specific portions that you specifically...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft,...
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Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of...
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Sean Silverthorne
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help,"...
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- Web
Podcast - Managing the Future of Work
Latinx workers are vulnerable to the staff cuts that target less-tenured and less-senior workers. These vulnerabilities build upon years of higher unemployment rates and lower college enrollment in STEM fields for minority workers....
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- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce...
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- Web
Podcast - Forum for Growth & Innovation
questions that still remain. Derek V.: [02:26] We also hope to help the VCs and investors in our audience to get a better understanding of how to think about startups that are targeting new markets rather than established markets, what...
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- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
media, notably Twitter, to generate grassroots support around his call to make America great again. Effective communications and wise targeting of resources against key voter segments, notably in swing states, were equally important in...
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by Christina Pazzanese
- Web
Print View - Course Catalog
the other side(s) as well as "internally" within each side. Beyond doing individual deals, the course will explore how great negotiators often envision and carry out effective multi-front, sequential “negotiation campaigns” that culminate in achieving a View Details
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