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Show Results For
-
All HBS Web
(4,454)
- People (10)
- News (1,053)
- Research (2,660)
- Events (15)
- Multimedia (26)
- Faculty Publications (1,604)
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Marketing;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
B2B;
B2B2C;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Platforms;
Collaboration;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners and Partnerships;
Consumer Behavior;
Sales;
Internet and the Web;
Marketing Strategy;
Conflict and Resolution;
Conflict Management;
Organizational Culture;
Distribution Channels;
Digital Transformation;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
- Program
Managing Turbulence
Summary Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration of the global economic order. COVID-19...
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- January 1991 (Revised March 1996)
- Case
Profiling at National Mutual (A)
This case series describes a company grappling with organizational change through information technology. National Mutual Life Association vies for Australian insurance industry leadership with its long-time competitor. It has purchased an expert system called Client...
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Keywords:
Organizational Change and Adaptation;
Information Technology;
Insurance Industry;
Australia
Sviokla, John J., and Audris Wong. "Profiling at National Mutual (A)." Harvard Business School Case 191-078, January 1991. (Revised March 1996.)
- April 1999
- Teaching Note
Value Networks and the Impetus to Change: Managing Innovation: Overview Teaching Note for Module 1
By: Clayton M. Christensen
Provides instructors with an overview teaching note for the first module of the Managing Innovation course in which the disruptive technology framework is explored and used. Summarizes this framework and provides a brief synopsis of each of the cases used in the...
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- January 1997 (Revised June 1997)
- Case
Southwire: Beyond 2000
By: F. Warren McFarlan and Melissa Dailey
Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an...
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Keywords:
Leading Change;
Growth Management;
Competitive Strategy;
Global Strategy;
Manufacturing Industry
McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
- September 2022
- Article
Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the...
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Keywords:
Experimentation;
A/B Testing;
Data-driven Decision-making;
Organizational Learning;
Entrepreneurship;
Strategy;
Business Startups;
Learning;
Performance;
Decision Making
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Startup Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
- August 2004 (Revised June 2005)
- Case
Fate of the Vasa, The
By: Alan D. MacCormack and Richard Mason
In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and...
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Keywords:
History;
Risk and Uncertainty;
Technological Innovation;
Ship Transportation;
Product Design;
Technology Adoption;
Failure;
Business and Government Relations;
Product Development;
Sweden
MacCormack, Alan D., and Richard Mason. "Fate of the Vasa, The." Harvard Business School Case 605-026, August 2004. (Revised June 2005.)
- Blog
Women on Boards
sizes, and strategic goals all call for tailoring leadership to the situation. Changing business conditions can also create new challenges, driving leaders to pursue new abilities. For example, executives in 2000 did not have to grapple...
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- 2010
- Chapter
Breakthrough Inventions and the Growth of Innovation Clusters
By: William R. Kerr
This report provides a comprehensive look at the role of innovation in promoting economic and social development. It examines the impact of innovation on the economic growth of developing countries and the future role of technological innovation in international...
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Keywords:
Technological Innovation;
Developing Countries and Economies;
Society;
Growth and Development;
Climate Change;
Social Issues;
Industry Clusters;
Business and Government Relations
Kerr, William R. "Breakthrough Inventions and the Growth of Innovation Clusters." In The Innovation for Development Report 2010-2011, edited by Augusto Lopez-Claros, 103–107. Hampshire, England: Palgrave Macmillan, 2010.
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- March 2020
- Technical Note
Intrapreneurship: Leading Innovation Efforts in Established Organizations
By: Karen G. Mills and Annie Dang
“Intrapreneurship” is the use of entrepreneurial management techniques within established companies to create new environments that foster innovation. Mature firms have consistently faced risk of elimination from competitors, shifting consumer preferences, and...
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Keywords:
Intrapreneurship;
Innovation;
Corporate Venture Capital;
Accelerators;
Incubators;
Lean Startup;
Hypothesis Testing;
Business Ventures;
Entrepreneurship;
Innovation and Invention;
Leadership;
Framework;
Disruption
Mills, Karen G., and Annie Dang. "Intrapreneurship: Leading Innovation Efforts in Established Organizations." Harvard Business School Technical Note 820-096, March 2020.
- Research Summary
Platform Competition
Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details
- 07 Nov 2023
- Research & Ideas
When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'
particular characteristics is comparable to a 5 percent boost in pay—no small change given those gigging are often required to pay some 10 percent of the work assignment or job to the online platform. Having the right look was also...
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Keywords:
by Scott Van Voorhis
- Program
The Business of Entertainment, Media, and Sports
Summary Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects...
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- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
bookstores—the whole physical distribution system—is on the cusp of changing fundamentally." Olson has a particularly informed view of the issue. Before arriving at HBS in 2008, he was CEO of Random House. In a recent unpublished...
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- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning...
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- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That...
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- 2013
- Book
Wall Street Research: Past, Present, and Future
By: Boris Groysberg and Paul M. Healy
Wall Street equity analysts provide research products and services on publicly-traded companies to institutional and retail investors to help them make more profitable investment decisions. During the last ten years Wall Street research has been battered by a series of...
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Keywords:
Financial Analysts;
Investment Banks;
Conflicts Of Interest;
Accounting;
Financial Institutions;
Financial Services Industry;
United States
Groysberg, Boris, and Paul M. Healy. Wall Street Research: Past, Present, and Future. Palo Alto, CA: Stanford University Press, 2013.