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All HBS Web
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- Faculty Publications (445)
- March 2005 (Revised April 2007)
- Case
Comergent Technologies Inc.: Enterprise E-Commerce
By: V. Kasturi Rangan and Marie Bell
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince...
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Keywords:
Business Startups;
Customer Relationship Management;
Financial Crisis;
Collaborative Innovation and Invention;
Business or Company Management;
Marketing Strategy;
Problems and Challenges;
Software;
Information Technology Industry
Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
- March 2005 (Revised August 2007)
- Case
Brocade: Launching the Multiprotocol Router
By: Elie Ofek and Mamoon Hamid
Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for...
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Keywords:
Customer Satisfaction;
Price;
Product Launch;
Partners and Partnerships;
Segmentation;
Information Infrastructure;
Technology Adoption;
Information Technology Industry
Ofek, Elie, and Mamoon Hamid. "Brocade: Launching the Multiprotocol Router." Harvard Business School Case 505-064, March 2005. (Revised August 2007.)
- March 3, 2005
- Article
Adopting New Technologies: Turf Battles in Coronary Revascularization
By: Robert S. Huckman and Gary P. Pisano
Huckman, Robert S., and Gary P. Pisano. "Adopting New Technologies: Turf Battles in Coronary Revascularization." New England Journal of Medicine 352, no. 9 (March 3, 2005): 857–859.
- November 2004
- Case
The Electronic Product Code: Future Impact on the Global Food System
By: Ray A. Goldberg and James Weber
The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the...
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Keywords:
Information;
Rights;
Ethics;
Consumer Behavior;
Management Systems;
Technology Adoption;
Innovation and Invention;
Food and Beverage Industry
Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
- October 2004
- Case
DNA Traceability at Maple Leaf Foods
By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products....
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- August 2004 (Revised June 2005)
- Case
Fate of the Vasa, The
By: Alan D. MacCormack and Richard Mason
In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and...
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Keywords:
History;
Risk and Uncertainty;
Technological Innovation;
Ship Transportation;
Product Design;
Technology Adoption;
Failure;
Business and Government Relations;
Product Development;
Sweden
MacCormack, Alan D., and Richard Mason. "Fate of the Vasa, The." Harvard Business School Case 605-026, August 2004. (Revised June 2005.)
- July 2004 (Revised March 2006)
- Case
RosettaNet and ebXML: Betting on the Right eBusiness Standard
By: F. Warren McFarlan and Veronika Belokhvostova
A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to...
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Keywords:
Communication Technology;
Customer Focus and Relationships;
Markets;
Standards;
Science-Based Business;
Situation or Environment;
Applications and Software;
Technology Adoption;
Information Technology Industry
McFarlan, F. Warren, and Veronika Belokhvostova. "RosettaNet and ebXML: Betting on the Right eBusiness Standard." Harvard Business School Case 305-006, July 2004. (Revised March 2006.)
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors...
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Keywords:
Communication Technology;
Internet and the Web;
Consumer Behavior;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry;
Telecommunications Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- June 2004 (Revised January 2005)
- Case
Rambus Inc., 2004
By: David B. Yoffie and Deborah Freier
Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the...
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Keywords:
Innovation Strategy;
Lawsuits and Litigation;
Strategic Planning;
Relationships;
Commercialization;
Competition;
Technology Adoption;
Value;
Semiconductor Industry
Yoffie, David B., and Deborah Freier. "Rambus Inc., 2004." Harvard Business School Case 704-500, June 2004. (Revised January 2005.)
- May 2004 (Revised March 2005)
- Case
Music Downloads
By: David B. Yoffie and Deborah Freier
Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution...
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Keywords:
Disruption;
Music Entertainment;
Legal Liability;
Distribution;
Competition;
Internet and the Web;
Technology Adoption;
Information Infrastructure;
Entertainment and Recreation Industry;
Music Industry
Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
- March 2004 (Revised June 2004)
- Case
Business of Life, The
By: Debora L. Spar
Every day, around the world, babies and children are being sold. Frequently, these transactions appear to be above or beyond the market. Orphaned children are never "sold"--they are only "matched" with their "forever families." Eggs are "donated," and surrogate mothers...
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Spar, Debora L., and Cate Reavis. "Business of Life, The." Harvard Business School Case 704-037, March 2004. (Revised June 2004.)
- December 2003 (Revised September 2004)
- Case
Managing Segway's Early Development
By: Richard G. Hamermesh and David Kiron
Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and...
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Keywords:
Business Subsidiaries;
Business Startups;
Employee Stock Ownership Plan;
Resource Allocation;
Organizational Design;
Technology Adoption
Hamermesh, Richard G., and David Kiron. "Managing Segway's Early Development." Harvard Business School Case 804-065, December 2003. (Revised September 2004.)
- December 2003 (Revised April 2004)
- Case
Dragon's Teeth Vineyards
By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced...
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Keywords:
Technological Innovation;
Growth and Development Strategy;
Genetics;
Transition;
Brands and Branding;
Product Development;
Product Design;
Organizational Change and Adaptation;
Technology Adoption;
Food and Beverage Industry;
Biotechnology Industry;
South Africa
MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
- December 2003 (Revised October 2005)
- Case
High-Definition TV: The Grand Alliance
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the...
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Keywords:
Decision Choices and Conditions;
Investment;
Policy;
Management Practices and Processes;
Emerging Markets;
Standards;
Business and Government Relations;
Networks;
Research and Development;
Technology Adoption;
Technology Industry;
Technology Industry;
Japan;
Europe;
United States
Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
- October 2003 (Revised March 2004)
- Case
Symbian: Setting the Mobility Standard
By: Fernando F. Suarez and Thomas R. Eisenmann
Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In...
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Keywords:
Competition;
Joint Ventures;
Information Technology;
Software;
Wireless Technology;
Mobile Technology;
Information Technology Industry;
Information Technology Industry
Suarez, Fernando F., and Thomas R. Eisenmann. "Symbian: Setting the Mobility Standard." Harvard Business School Case 804-076, October 2003. (Revised March 2004.)
- October 2003 (Revised February 2004)
- Case
Strategic Inflection: TiVo in 2003 (A)
By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the...
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Keywords:
Television Entertainment;
Profit;
Product Positioning;
Standards;
Opportunities;
Commercialization;
Competition;
Technology Adoption;
Entertainment and Recreation Industry
Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
- September 2003 (Revised January 2004)
- Case
Giant Cinema
The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that...
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Keywords:
Entrepreneurship;
Film Entertainment;
Technology Adoption;
Financial Strategy;
Investment;
Outcome or Result;
Risk and Uncertainty;
Technology;
Entertainment and Recreation Industry
Baker, Malcolm P., Richard S. Ruback, Erik Stafford, and Kathleen Luchs. "Giant Cinema." Harvard Business School Case 204-052, September 2003. (Revised January 2004.)
- spring 2003
- Article
Learning How and Learning What: Effects of Tacit and Codified Knowledge on Performance Improvement Following Technology Adoption
By: Amy Edmondson, Gary P. Pisano, Richard Bohmer and Ann Winslow
Edmondson, Amy, Gary P. Pisano, Richard Bohmer, and Ann Winslow. "Learning How and Learning What: Effects of Tacit and Codified Knowledge on Performance Improvement Following Technology Adoption." Decision Sciences 34, no. 2 (spring 2003): 197–223.
- 2003
- Conference Paper
Follow the Money: What Really Drives Technology Innovation in Construction
By: John D. Macomber
Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and...
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Keywords:
Buildings and Facilities;
Technological Innovation;
Construction;
Design;
Performance Improvement;
Motivation and Incentives;
Knowledge Management;
Adoption;
Business Model;
Capital Structure;
Supply Chain
Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
- January 2003 (Revised February 2003)
- Case
Office Depot, Inc.: Business Transformation (A)
By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and...
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Keywords:
Corporate Entrepreneurship;
Advertising Campaigns;
Brands and Branding;
Business Strategy;
Technology Adoption;
Transformation;
Market Timing;
Growth and Development;
Training;
Retail Industry
Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (A)." Harvard Business School Case 803-111, January 2003. (Revised February 2003.)