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Show Results For
-
All HBS Web
(7,041)
- People (11)
- News (836)
- Research (5,152)
- Events (12)
- Multimedia (16)
- Faculty Publications (4,353)
- Web
Improving Lives One Data Set at a Time - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- Web
Contemporary Corporate Archives | Baker Library | Bloomberg Center | Harvard Business School
technology firms, like the Polaroid Corporation, known for the iconic instant camera; Wang Laboratories, an early computer industry leader; and the Kenneth H. Olsen collection, documenting the work of the...
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- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with...
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Keywords:
Customer Focus and Relationships;
Marketing Channels;
Internet and the Web;
Product Launch;
Demand and Consumers;
Advertising Campaigns;
Global Strategy;
Customization and Personalization;
Business and Stakeholder Relations;
Finance;
Product Marketing;
Technology Adoption;
Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- Web
Health Care | Baker Library | Bloomberg Center | Harvard Business School
Guides Health Care Health Care The health care industry encompasses a wide spectrum of health-related issues from insurance to public health. This resource guide culls sources with health care-related information, including topics such as...
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- October 2021 (Revised December 2021)
- Case
Customer-Centric Design with Artificial Intelligence: Commonwealth Bank
By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo
As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer...
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Keywords:
Artificial Intelligence;
Customer-centricity;
Banks and Banking;
Customer Focus and Relationships;
Technological Innovation;
Transformation;
Organizational Change and Adaptation;
Performance;
AI and Machine Learning;
Financial Services Industry;
Australia
Lakhani, Karim R., Yael Grushka-Cockayne, Jin Hyun Paik, and Steven Randazzo. "Customer-Centric Design with Artificial Intelligence: Commonwealth Bank." Harvard Business School Case 622-065, October 2021. (Revised December 2021.)
- Web
Should Entrepreneurs Get an MBA? - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- February 2023
- Case
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical...
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Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Health Industry;
United States;
Alabama
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
- 22 Jul 2008
- First Look
First Look: July 22, 2008
in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest. Heart of Darkness: Business Tokens of...
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Keywords:
Martha Lagace
- 02 Aug 2022
- Blog Post
From HBS to Cutting-Edge Tech
Gaurav Singh (MBA 2022) grew up in Varanasi, India. He completed his Bachelor’s of Technology in Instrumentation and Control Engineering from NIT Trichy, India before moving to the US to pursue his M.S. in Electrical and Computer...
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- Web
Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
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Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Digital Platforms;
Internet and the Web;
Technology Industry;
United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- 17 Jan 2019
- Blog Post
MBA Curriculum Spotlight: Short Intensive Programs (SIPs)
will be a combination of case discussions, guests, panels, and workshops. Fintech: Disruptions in Credit, Payments and Real Estate The advent of new technologies and big data promise to revolutionize the finance world by disintermediate...
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- Web
Vault | Baker Library | Bloomberg Center | Harvard Business School
Hotels Investment Banking Pharmaceuticals Retail & Luxury Goods Sustainability Technology Database AttributesCategories Career Guides Career Resources General Industry Information Keywords View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address...
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Keywords:
Dina Gerdeman
- 04 Oct 2022
- What Do You Think?
Have Managers Underestimated the Need for Face-to-Face Contact?
large crowds. Have the changes in the underlying behaviors affecting many industries become so ingrained in employees, consumers, and everyday life that they will not revert to what they were before? The evidence is mixed. One can argue...
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Keywords:
by James Heskett
- Web
My HBS Student Loan Story: Les Williams (MBA 2005) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
that certain employees gain through contributing, says Nagle. His study suggests that contributing to crowdsourced digital or even physical “public goods” that benefit other firms or industries can enable companies to gain valuable...
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- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
communities disproportionately face increased levels of pollution and are often more vulnerable to the dangerous effects of climate change. Dorceta E. Taylor’s Toxic Communities breaks down environmental racism as it relates to the siting of View Details
- April 2022
- Case
Mastercard: Creating a World Beyond Cash
In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and...
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Keywords:
Technological Innovation;
Leadership;
Leading Change;
Organizational Culture;
Business Strategy;
Change;
Change Management;
Money;
Cash;
Credit;
Financial Institutions;
Banks and Banking;
Central Banking;
Financial Instruments;
Credit Cards;
Financial Markets;
Globalization;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Competitive Advantage;
Corporate Strategy;
Diversification;
Information Technology;
Banking Industry;
Banking Industry;
North and Central America;
United States;
New York (state, US)
Gupta, Sunil, Linda A. Hill, Julia Kelley, and Emily Tedards. "Mastercard: Creating a World Beyond Cash." Harvard Business School Case 522-001, April 2022.
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
counterparts. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55026 Economists (and Economics) in Tech Companies By: Athey, Susan, and Michael Luca Abstract—As technology platforms have created new markets and new...
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Keywords:
Dina Gerdeman