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All HBS Web
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- Faculty Publications (2,063)
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)
By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary...
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Keywords:
Games, Gaming, and Gambling;
Competitive Strategy;
Technological Innovation;
Growth and Development Strategy;
Partners and Partnerships;
Product Development;
Business Growth and Maturation;
Market Entry and Exit;
Sales;
Entertainment and Recreation Industry;
Computer Industry
Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the...
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Keywords:
Entrepreneurship;
Management Practices and Processes;
Customers;
Customer Focus and Relationships;
Communication Intention and Meaning;
Product Development;
Product Marketing;
Management Analysis, Tools, and Techniques;
Customer Satisfaction;
Marketing Strategy;
Information Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
- August 1999 (Revised October 1999)
- Case
RCA Records: The Digital Revolution
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under...
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Keywords:
Brands and Branding;
Business Model;
Competition;
Corporate Strategy;
Internet and the Web;
Change Management;
Marketing Strategy;
Music Industry;
Entertainment and Recreation Industry;
United States
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
- August 1999 (Revised May 2000)
- Case
E Ink
By: Teresa M. Amabile and Susan Archambault
E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from...
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- August 1999 (Revised February 2000)
- Case
Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)
By: Steven C. Wheelwright, Charles A. Holloway, Nicole Tempest and Christian G. Kasper
Describes the procedures and processes used by Cisco Systems in its acquisition of high-technology firms. Its goal is to retain key engineering talent and to leverage existing product development efforts, but to quickly merge acquired companies its own systems and...
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Keywords:
Information Technology;
Leveraged Buyouts;
Acquisition;
Integration;
Mergers and Acquisitions;
Production;
Activity Based Costing and Management;
Corporate Entrepreneurship;
Innovation and Management;
Technological Innovation;
Talent and Talent Management;
Human Resources;
Technology Industry;
Technology Industry;
England
Wheelwright, Steven C., Charles A. Holloway, Nicole Tempest, and Christian G. Kasper. "Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)." Harvard Business School Case 600-015, August 1999. (Revised February 2000.)
- July 1999 (Revised January 2000)
- Case
Yahoo!: Business on Internet Time
By: Jan W. Rivkin and Jay R. Girotto
In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!...
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Keywords:
Competitive Strategy;
Growth and Development Strategy;
Business Strategy;
Organizational Structure;
Industry Structures;
Internet and the Web;
Risk Management;
Technological Innovation;
Business or Company Management;
Information Technology Industry;
Information Technology Industry
Rivkin, Jan W., and Jay R. Girotto. "Yahoo!: Business on Internet Time." Harvard Business School Case 700-013, July 1999. (Revised January 2000.)
- June 1999 (Revised June 2000)
- Case
Robert Mondavi: Competitive Strategy
By: Michael E. Porter and Gregory C Bond
Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market...
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Keywords:
Global Strategy;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Growth Management;
Industry Structures;
Strategy;
Competitive Strategy;
Competitive Advantage;
Food and Beverage Industry;
California;
Australia;
Chile
Porter, Michael E., and Gregory C Bond. "Robert Mondavi: Competitive Strategy." Harvard Business School Case 799-125, June 1999. (Revised June 2000.)
- May 1999 (Revised March 2001)
- Case
Marshall Industries
Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell...
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Keywords:
Organizational Change and Adaptation;
Digital Platforms;
Internet and the Web;
Supply Chain;
Emerging Markets;
Customer Focus and Relationships;
Distribution Industry;
Electronics Industry
Rayport, Jeffrey F., and Cathy Olofson. "Marshall Industries." Harvard Business School Case 899-239, May 1999. (Revised March 2001.)
- May 1999
- Background Note
Broadband Race, The
By: David B. Yoffie and Mary Kwak
Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,...
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Keywords:
Technological Innovation;
Internet and the Web;
Competition;
Telecommunications Industry;
United States;
Hong Kong;
Singapore
Yoffie, David B., and Mary Kwak. "Broadband Race, The." Harvard Business School Background Note 799-106, May 1999.
- April 1999
- Case
Steve Perlman and WebTV (B)
By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured...
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Keywords:
Entrepreneurship;
Business Startups;
Agreements and Arrangements;
Negotiation Process;
Value Creation;
Alliances;
Technological Innovation;
Business Exit or Shutdown;
Television Entertainment;
Media and Broadcasting Industry
Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
- April 1999
- Case
Inktomi: Scaling the Internet
By: Marco Iansiti, Myra M. Hart and Richard Bergin
Presents the early months of Inktomi, a company that invented the world's first truly scalable architecture for the Internet. This core technology provides a platform for a variety of innovative applications. The company must decide the direction it wants to take.
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Iansiti, Marco, Myra M. Hart, and Richard Bergin. "Inktomi: Scaling the Internet." Harvard Business School Case 699-156, April 1999.
- April 1999
- Article
Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy
By: M. A. Cusumano and D. B. Yoffie
Keywords:
Applications and Software;
Research and Development;
Strategy;
Internet and the Web;
Learning;
Web Services Industry
Cusumano, M. A., and D. B. Yoffie. "Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy." Jōhō shori [Journal of the Information Processing Society of Japan] 40, no. 4 (April 1999): 418–423.
- March 1999 (Revised May 1999)
- Case
Apple Computer--1999
By: David B. Yoffie and Mary Kwak
In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and...
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Keywords:
Competitive Advantage;
Competitive Strategy;
Growth and Development Strategy;
Technological Innovation;
Information Technology;
Business or Company Management;
Management Practices and Processes;
Corporate Strategy;
Information Technology Industry
Yoffie, David B., and Mary Kwak. "Apple Computer--1999." Harvard Business School Case 799-108, March 1999. (Revised May 1999.)
- March 1999
- Case
City of Charlotte (B)
By: Robert S. Kaplan
This case shows how two operating departments-transportation and police-translate the high-level corporate scorecard for the city into departmental balanced scorecards. The transportation department follows a highly structured approach designed to link initiatives...
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Keywords:
Crime and Corruption;
Global Strategy;
National Security;
Balanced Scorecard;
Organizational Design;
Technology Adoption;
Public Administration Industry;
Transportation Industry
Kaplan, Robert S. "City of Charlotte (B)." Harvard Business School Case 199-043, March 1999.
- March 1999 (Revised January 2000)
- Background Note
Interactive Technologies and Relationship Marketing Strategies
By: Youngme E. Moon
Outlines the role of interactive technologies in the development of relationship marketing strategies.
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Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
- March 1999
- Case
MySoftware Company (A)
By: H. Kent Bowen and Nicole Tempest
In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability...
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Keywords:
Decisions;
Cost Management;
Profit;
Employees;
Growth and Development Strategy;
Operations;
Outcome or Result;
Partners and Partnerships;
Internet and the Web;
Applications and Software;
Information Technology Industry
Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
- March 1999 (Revised May 1999)
- Case
Network Associates: Securing the Internet
By: Debora L. Spar
Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like...
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Keywords:
Internet and the Web;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
United States
Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
- March 1999 (Revised October 2002)
- Case
Xerox: Book-In-Time
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state...
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Keywords:
Cost Management;
Distribution;
Planning;
Opportunities;
Commercialization;
Technology Adoption;
Publishing Industry
Rangan, V. Kasturi. "Xerox: Book-In-Time." Harvard Business School Case 599-119, March 1999. (Revised October 2002.)
- February 1999
- Case
Tele-Communications, Inc. (A): Cascading Miracles
John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new...
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Keywords:
Technological Innovation;
Operations;
Television Entertainment;
Business Strategy;
Volatility;
Telecommunications Industry;
United States
Eisenmann, Thomas R. "Tele-Communications, Inc. (A): Cascading Miracles." Harvard Business School Case 899-215, February 1999.