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All HBS Web
(200)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (30)
- Web
The 20th Century Zeitgeist - Leadership
Act forces corporations to open their books for government inspection Influence: High 101910s19 Breakup of Standard Oil and American Tobacco Clayton Antitrust Act Federal Reserve Act First Federal-Aid Highway Act Federal Trade Commission...
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James B. Duke
Five principal cigarette manufacturing companies merged to form American Tobacco in 1890 with Duke as head and with a capitalization of $25 million. In 1895, Duke began an aggressive campaign to absorb companies making other kinds of...
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Food & Tobacco
William M. Rosson
Shunning critics, Rosson introduced two new smokeless tobacco products in the early eighties – Hawken moist snuff and Levi Garrett shredded tobacco. Through targeted advertising and promotions, these products went on to capture 25% of the...
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Food & Tobacco
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though...
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Keywords:
Food & Tobacco
- Web
Charts & Statistics - Leadership
Antitrust Act Pure Food and Drug Act; breakup of beef trust Excise Tax imposed on corporations Tariff Act forces corporations to open their books for government inspection Influence: High 101910s19 Breakup of Standard Oil and American View Details
- 01 Jun 2008
- News
You Only Thought You Were Republican
party that’s worked so hard to stand up for the tobacco companies; that’s impeded stem cell research; that’s opposed the assault weapons ban (you hunt, but not with a machine gun) and that fights to keep the gun-show loophole open. No,...
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Hamish Maxwell
Maxwell presided over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and significantly lessened Philip Morris’ dependence on View Details
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Food & Tobacco
George W. Hill
Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made...
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Food & Tobacco
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with...
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Eugene M. Patterson
Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various...
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Keywords:
Fabricated Goods
Rufus L. Patterson
Patterson founded American Machine as a subsidiary of American Tobacco, and retained control of the independent entity after Tobacco's break up in 1911. Under Patterson's leadership, American Machine became the world's largest maker of View Details
Keywords:
Fabricated Goods
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social...
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Watson H. Vanderploeg
Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was...
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Keywords:
Food & Tobacco
Gustavus F. Swift, Jr.
Despite the antitrust complications that had arisen during his brother Louis’ term as president, Gustavus attempted to keep the family business together, doing all he could to maintain Swift and Company’s position of leadership in the meat packing industry.
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Food & Tobacco
John Stuart
Having started in the cereal business as a sweeper at Quaker Oats, Stuart always paid attention to details and to the efficiency with which his father managed the company. His first major task at Quaker Oats was to create a more effective inventory management system,...
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Food & Tobacco
Elbridge H. Stuart
In addition to maintaining Carnation’s dominance in the evaporated milk market, Elbridge H. Stuart helped Carnation achieve strong presence in other food products, including instant dry milk, nonfat dairy creamer (Coffee-Mate) and instant breakfast products.
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Food & Tobacco
William P. Stiritz
Stiritz was instrumental in streamlining Purina’s business operations – divesting of non-core, mature business lines and investing in brand name growth products. Through his leadership, Purina’s stock price increased 15-fold, outpacing the tenfold increase in the...
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Food & Tobacco
Alfred N. Steele
Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker. Steele installed a more autonomous management structure, instituted an extensive advertising...
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Food & Tobacco
Margaret F. Rudkin
Rudkin began her business at her family estate, Pepperidge Farm, after the success of her all natural home baked bread (originally made to relieve her sons’ allergies). She gradually expanded her business to include Belgian cookies, frozen pastries, poultry stuffing...
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Keywords:
Food & Tobacco