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- Faculty Publications (697)
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- All HBS Web (1,060)
- Faculty Publications (697)
- January 1989
- Case
Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology
Cash, James I., Jr. "Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology." Harvard Business School Case 189-144, January 1989.
- 01 Mar 2011
- News
Making Their Way
export. With globalization, supply chains are lengthening and that means growth for railroads and other transportation modes.” According to the Association of American Railroads, an industry trade group, if...
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- September 1997 (Revised October 1997)
- Teaching Note
Depreciation at Delta Air Lines and Singapore Airlines (A) and (B) TN
By: William J. Bruns Jr. and Jeremy Cott
Teaching Note for (9-198-001) and (9-198-002).
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- April 2013 (Revised April 2014)
- Case
The Miracle of Japan Airlines
By: Hirotaka Takeuchi and Victor Stone
- June 1975
- Case
Marsh & McLennan (B)
Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter.
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Jackson, Barbara B. "Marsh & McLennan (B)." Harvard Business School Case 175-290, June 1975.
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy...
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Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of...
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Keywords:
Private Jets;
Private Aviation;
Luxury;
Luxury Service;
Uber;
Branding;
Growth Strategy;
Client Acquisition;
Innovative Business Model;
Disruptive Innovation;
Collaborative Consumption;
Disruption;
Disruptive Business Model;
Travel;
Reputation Management;
Sharing Economy;
Word Of Mouth;
Customer Engagement;
Aircraft;
Membership Programs;
Loyalty Program;
Brand Positioning;
Brand Building;
Brand Differentiation;
Customer Service;
Exceeding Consumer Expectations;
2-way Business Model;
Marketing Partnerships;
Netjet;
Air Transportation;
Entrepreneurship;
Growth and Development Strategy;
Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 25 Aug 2022
- News
Ready for Departure
As millions of passengers return to the skies for long-delayed plans, they’ll be returning to an airport that’s likely a little different. The lockdowns of 2020 hit aviation harder than almost any other industry. Airports, as a subsector, lost 98 percent of their...
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- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- 2002
- Other Unpublished Work
Make versus Buy in Trucking: Asset Ownership, Job Design and Information
By: George P. Baker and Thomas N. Hubbard
Baker, George P., and Thomas N. Hubbard. "Make versus Buy in Trucking: Asset Ownership, Job Design and Information." January 2002.
- September 2016 (Revised August 2018)
- Supplement
United Airlines: More Out-and-Back Flying?: Case Supplement #1
This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data.
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- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- January 2013
- Case
Austal, Ltd. (A)
By: Willy C. Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed...
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Keywords:
Globalization;
Global Markets;
Economic Downturn;
Design And Manufacturing;
Preservation Of Capabilities;
Shipbuilding;
Global Footprint;
Military Contracts;
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Business Strategy;
Corporate Strategy;
Ship Transportation;
Transportation Industry;
Australia;
United States;
Alabama;
Philippines
Shih, Willy C., Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (A)." Harvard Business School Case 613-025, January 2013.
- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five...
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- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046].
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- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
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Keywords:
Air Transportation;
Business Strategy;
Marketing Strategy;
Service Operations;
Air Transportation Industry
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
- 2009
- Chapter
Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong
By: Elisabeth Koll
This chapter explores issues of how Chinese railroads improved social mobility and standards of living along major trunk lines, and how foreign investment shaped the integration of the Chinese railroad network from the early 1900s to 1949. As this case study of the...
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Keywords:
Foreign Direct Investment;
Business History;
Industry Growth;
Welfare or Wellbeing;
Rail Transportation;
Rail Industry;
China
Koll, Elisabeth. "Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong." In Manchurian Railways and the Opening of China: An International History, edited by Bruce A. Elleman and Stephen Kotkin, 123–148. New York: M.E. Sharpe, 2009.