Filter Results
:
(1,624)
Show Results For
-
All HBS Web
(1,624)
- People (12)
- News (689)
- Research (476)
- Events (3)
- Multimedia (33)
- Faculty Publications (271)
Show Results For
-
All HBS Web
(1,624)
- People (12)
- News (689)
- Research (476)
- Events (3)
- Multimedia (33)
- Faculty Publications (271)
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...
View Details
Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio;
Merger;
Hospitality Industry;
Services Marketing;
Branded House;
House Of Brands;
Sub-branding;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Consumer Behavior;
Advertising;
Travel Industry;
Travel Industry;
Travel Industry;
United States;
North America;
Europe;
Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
division between the 'real world' and university research that you often encounter in the United States." Staats and Upton traveled to Wipro's offices in Bangalore on multiple occasions, interviewing employees at all levels to...
View Details
- 14 Jun 2023
- News
Dean Datar Meets with Alumni in East Asia
Starting last fall and continuing through the coming year, Dean Srikant Datar is traveling to meet with alumni around the world. On June 5 and 8, more than 300 alumni in East Asia gathered to celebrate and connect with each other at "An Evening with Dean Datar" events...
View Details
- 16 Apr 2019
- Blog Post
How Being an Introvert Influenced My Business School Experience
for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include: De-stress Café: A quiet room with...
View Details
- Web
Doubling Down on Women’s Health Innovation and Leveraging the Private Sector in a Post-Roe v. Wade Era - Blog: Health Supplement
right to determine if and when to have children. No matter what one’s personal or religious views are, the impact will be felt by all - health systems and payors bearing costs from pregnancies now forced to continue, employers with more employees taking parental leave...
View Details
- Profile
David Velasquez
Traveling across the world, while sitting in a classroom and roaming the halls of Spangler. You learn about discounted cash flows, strategy, and leadership at HBS – while also enhancing your understanding of others' values and cultures....
View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
that put some control in the hands of the consumer are growing in popularity, and not just for dining. Sites like Tripadvisor for travel and Glassdoor for employment publish millions of reviews that hold businesses accountable and boost...
View Details
- Portrait Project
Olga Sokolova
indeed: starting from a Barbie and MTV in my room to opportunities to travel to, and even study in, places which before had seemed so out of reach. It felt as if we were growing up together, my country and I, going through the same...
View Details
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
a post office, the Coop, a travel center, and automated bank-teller machines. The top floor of the building will house over twenty "project rooms," sized for meetings of up to ten people and equipped with technology and media service...
View Details
Keywords:
Nancy O. Perry
- Web
How I Spent My HBS 2+2 Deferral: Sam Perez Diarte - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
a bespoke-enough product that prospective customers don’t know that they want or need this product yet. Partnerships around insurance have been valuable in driving growth in new categories like travel and event-ticket insurance. Those...
View Details
- 14 Mar 2023
- Blog Post
How I Spent My 2+2 Deferral: Dyllan Muller
Unilever, for the first time in my life I felt the freedom to put my own personal development ahead of my academic and career aspirations. What did I eventually decide to do? I became a digital nomad. I took the opportunity to travel to...
View Details
- Web
Marketing Awards & Honors - Faculty & Research
Julian De Freitas: Recipient of a Travel Award from the Society of Philosophy & Psychology in 2019. Ayelet Israeli: Finalist for the 2018 Frank M. Bass Dissertation Paper Award for “Online MAP Enforcement: Evidence from a...
View Details
- 29 Jan 2024
- News
On the Road to Recovery
Alejandro Moreno (MBA 1988) didn’t know much about travel nursing when he met a fellow entrepreneur by chance at a child’s birthday party in 2003. The man was considering starting a new business providing short-term staffing assistance to hospitals around the country....
View Details
- 14 Jul 2016
- Blog Post
Dating at HBS
had as an Officer in the Army while flying Apaches in Afghanistan. I remember thinking – “I’ve never met anyone like this before. THIS is an amazing man.” So I took a chance and said yes to a date! The many opportunities for travel and...
View Details
- Web
The Importance of Mentorship: A Conversation With Professor Ting Zhang - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
View Details
- February 2022 (Revised March 2022)
- Case
Hertz in Bankruptcy: A Wild Ride in Pandemic Times
Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received...
View Details
Keywords:
Bankruptcy Reorganization;
COVID-19 Pandemic;
Insolvency and Bankruptcy;
Health Pandemics;
Valuation;
Capital Structure;
Negotiation;
Private Equity;
Travel Industry;
United States
Antill, Samuel, Stuart Gilson, and Kristin Mugford. "Hertz in Bankruptcy: A Wild Ride in Pandemic Times." Harvard Business School Case 222-064, February 2022. (Revised March 2022.)
- 01 Jul 2020
- Blog Post
How SVMP Helped Me Take My Next Steps (2+2) and Find Myself
story on its own) I was red-shirting my junior year in basketball, and had a bit more flexibility in what I could do. Traveling abroad was something that I always knew I wanted to do, and so I decided to apply to the Spain study abroad...
View Details
- 10 Nov 2015
- Blog Post
Using an MBA for a Career Change
file cabinets?? So I applied to business schools and was lucky enough to be admitted to HBS. I tried out things I never would have done had I stayed in auditing. HBS FIELD 2 at Dafiti.com in Sao PauloAcademic immersion experience during first year Every January...
View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
change mitigation (as travel is diminished and virtual work infrastructures expand), risk assessment and emergency responses in hazardous environments, and large-scale biosafety, allowing our economic infrastructure to grow stronger as it...
View Details
Keywords:
by Hong Luo and Alberto Galasso