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- Faculty Publications (66)
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All HBS Web
(381)
- Faculty Publications (66)
- March 2018
- Article
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn....
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Ascarza, Eva, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift. "In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 65–81.
- October 2017 (Revised March 2024)
- Teaching Note
Accounting Turbulence at Boeing
By: Jonas Heese and Suraj Srinivasan
Teaching Note for HBS No. 118-020.
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- 2017
- Book
Forged in Crisis: The Power of Courageous Leadership in Turbulent Times
By: Nancy F. Koehn
An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer...
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Koehn, Nancy F. Forged in Crisis: The Power of Courageous Leadership in Turbulent Times. New York: Scribner, 2017.
- Fall 2017
- Article
The Alternative Business History: Business in Emerging Markets
By: Gareth Austin, Carlos Davila and Geoffrey Jones
This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies...
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Keywords:
Globalization;
History;
Philanthropy and Charitable Giving;
Developing Countries and Economies;
Business History;
Asia;
Latin America;
Africa
Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
- August 2017 (Revised September 2018)
- Case
Accounting Turbulence at Boeing
By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett
Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This...
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Keywords:
Asset Recognition;
Program Accounting;
Airline Industry;
Accounting;
Production;
Cost;
Air Transportation Industry
Heese, Jonas, Suraj Srinivasan, David Lane, and James Barnett. "Accounting Turbulence at Boeing." Harvard Business School Case 118-020, August 2017. (Revised September 2018.)
- 2017
- Working Paper
Emerging Markets and the Future of Business History
By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate...
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Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.
- April 2017
- Case
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)
By: Tsedal Neeley and Esel Çekin
Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,...
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Keywords:
Functions;
Structure;
Centralization;
Decentralization;
Diversity;
Country Of Origin Effects;
Global Contextual Intelligence;
Leading Change;
Crisis Management;
Organizational Structure;
Experience and Expertise;
Situation or Environment;
Central Asia;
Turkey
Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)." Harvard Business School Case 417-068, April 2017.
- January 2017 (Revised December 2020)
- Case
Turkey and Russia: Dangerous Liaisons
By: Rawi Abdelal, Esel Çekin, Eren Kuzucu and Gamze Yucaoglu
The case opens in November 2015, after the Turkish military’s shooting down of a Russian military airplane over the Turkish-Syrian border. The incident threatened to undermine the countries’ political and economic ties, and starting from late 2015, the dialogue between...
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Keywords:
Business & Government Relations;
Politics;
Natural Gas;
Natural Resources;
Nuclear Power;
Business and Government Relations;
Energy Policy;
Infrastructure;
Energy;
Strategy;
International Relations;
Russia;
Turkey
Abdelal, Rawi, Esel Çekin, Eren Kuzucu, and Gamze Yucaoglu. "Turkey and Russia: Dangerous Liaisons." Harvard Business School Case 717-035, January 2017. (Revised December 2020.)
- December 2016
- Case
Public Mission, Private Funding: The University of California, Berkeley
By: William C. Kirby and Joycelyn W. Eby
UC Berkley, long known as one of the leading public universities in both the U.S. and the world, has seen turbulent times recently. While student enrollment and costs have increased steadily in recent years, the school, which has been fiercely proud of its public...
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Keywords:
Public University;
University Administration;
Conflict Management;
State Funding;
Competition;
Faculty Governance;
University Of California Berkeley;
Change Management;
Volatility;
Diversity;
Residency;
Higher Education;
Philanthropy and Charitable Giving;
Globalization;
Policy;
Leading Change;
Crisis Management;
Growth and Development Strategy;
Organizational Design;
Privatization;
Problems and Challenges;
Education Industry;
United States
Kirby, William C., and Joycelyn W. Eby. "Public Mission, Private Funding: The University of California, Berkeley." Harvard Business School Case 317-023, December 2016.
- October 2015 (Revised August 2019)
- Background Note
Higher Education in China: Internationalization in Turbulent Times
By: William C. Kirby, Joycelyn W. Eby and Yuanzhuo Wang
The rapid growth in quantity and quality of universities in China since 1978 is the most recent evolution in a long history of higher education. From as early as the Tang Dynasty, academies existed to prepare scholars for the civil service examination, but by the...
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Keywords:
Non-profit Management;
University Administration;
University Faculty;
University Curriculum;
Education Reform;
Nonprofit Organizations;
Management;
Higher Education;
History;
Governance;
Education Industry;
China
Kirby, William C., Joycelyn W. Eby, and Yuanzhuo Wang. "Higher Education in China: Internationalization in Turbulent Times." Harvard Business School Background Note 316-066, October 2015. (Revised August 2019.)
- Winter 2014
- Article
Does Service Bundling Reduce Churn?
By: Jeff Prince and Shane Greenstein
We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,...
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Keywords:
Communication Technology;
Customer Satisfaction;
Product Marketing;
Telecommunications Industry
Prince, Jeff, and Shane Greenstein. "Does Service Bundling Reduce Churn?" Journal of Economics & Management Strategy 23, no. 4 (Winter 2014): 839–875.
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Keywords:
Howard Schultz;
Starbucks;
Transformation;
Turnaround;
Change;
Decision Making;
Entrepreneurship;
Growth and Development;
Leadership;
Organizations;
Problems and Challenges;
Risk and Uncertainty;
Strategy;
Value;
Consumer Products Industry;
Food and Beverage Industry;
Retail Industry;
North and Central America;
Europe;
Asia;
South America;
Middle East;
Latin America
Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
- 2014
- Book
Accelerate: Building Strategic Agility for a Faster-Moving World
By: John P. Kotter
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and...
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Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
- November 5, 2013
- Article
How to Turn Around Nearly Anything
In turbulent times, turnarounds are increasingly a fact of life. Some companies need to be rescued from the brink of extinction, but that’s not the only kind of turnaround. Others need a course correction while still profitable, or a momentum shift because of...
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Keywords:
Turnarounds;
Change;
Purpose;
Team Building;
Voice;
Positivity;
Organizational Change and Adaptation;
Change Management;
Value;
Assets;
Mission and Purpose
Kanter, Rosabeth M. "How to Turn Around Nearly Anything." Harvard Business Review Digital Articles (November 5, 2013).
- 2013
- Book
The Good Struggle: Responsible Leadership in an Unforgiving World
The question of how to lead successfully and responsibly is crucially important in our uncertain, high-pressure, turbulent world. In this book, Joseph Badaracco answers this question in practical and, at times, provocative ways.
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Badaracco, Joseph L., Jr. The Good Struggle: Responsible Leadership in an Unforgiving World. Harvard Business Review Press, 2013.
- September 2013
- Teaching Note
Gary Hirshberg and Stonyfield Farm
By: Nancy F. Koehn and Nora N. Khan
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details
- 2012
- Book
Harder Than I Thought: Adventures of a Twenty-First Century Leader
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Being a great leader today is much harder than you think—meet Jim Barton. He's a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity—thanks to our incredibly networked and increasingly unpredictable world of business. What if you...
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Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. Harder Than I Thought: Adventures of a Twenty-First Century Leader. Harvard Business Review Press, 2012.
- Article
Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation
By: Rohit Deshpandé, Amir Grinstein and Elie Ofek
Strategic orientation studies often provide 'best practice prescriptions' for firms in a given context—matching orientations to environmental conditions. While this perspective has value, empirical results are equivocal, and an important reality has been overlooked:...
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Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629–643.
- March 2012 (Revised October 2012)
- Case
Gary Hirshberg and Stonyfield Farm
By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental...
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Keywords:
Entrepreneurs;
Values;
Development Stage Enterprises;
Innovation;
Management By Objective;
Experimentation;
Emerging Technologies;
Mission and Purpose;
Management Style;
Values and Beliefs;
Social Issues;
Organizational Culture;
Environmental Sustainability;
Business Growth and Maturation;
Entrepreneurship;
Business Startups;
Innovation and Invention;
Food and Beverage Industry;
New Hampshire
Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
- 2012
- Book
Ernest Shackleton, Exploring Leadership
By: Nancy F. Koehn
Broadly speaking, polar explorer Sir Ernest Shackleton was not successful; he never achieved any of the goals he originally set for himself. But when confronted with crushing adversity, he inspired his crew to work together to survive against incredible odds. While...
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Koehn, Nancy F. Ernest Shackleton, Exploring Leadership. New Word City, 2012. Electronic.