Show Results For
- All HBS Web (52)
- Faculty Publications (17)
Show Results For
- All HBS Web (52)
- Faculty Publications (17)
- 2016
- Chapter
User-Generated Content and Social Media
- Research Summary
Social media and user-generated content
In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details
- May–June 2021
- Article
Capturing Value in Platform Business Models that Rely on User-Generated Content
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
- Article
Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
- 28 Jun 2012
- News
Want to Build Engagement? Be Inclusive
- May 2009 (Revised July 2011)
- Case
Daqi
- January 2014 (Revised February 2015)
- Case
YouTube for Brands
- December 2009 (Revised December 2012)
- Case
Sony and the JK Wedding Dance
- 2022
- Working Paper
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
- 16 Nov 2010
- First Look
First Look: November 16, 2010
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Shane M. Greenstein
Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. He is also the former co-chair of the HBS Digital Initiative and former co-director of the program on the economics of... View Details
Michael Luca
Michael Luca is the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School, and a faculty research fellow at the NBER. Professor Luca's research, teaching, and advisory work focuses on the design of online platforms, and on... View Details
Felix Oberholzer-Gee
Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details
- 14 Dec 2010
- First Look