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- All HBS Web (52)
- Faculty Publications (17)
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- All HBS Web (52)
- Faculty Publications (17)
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded...
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Frank Nagle
Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research... View Details
- 10 Aug 2010
- First Look
First Look: August 10
user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song and was entitled to issue a takedown notice to the party that uploaded the...
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Martha Lagace
- Web
Hedge Funds | Baker Library | Bloomberg Center | Harvard Business School
information, career advice and user-generated content on companies and career issues. 49 432 Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information,...
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- Web
Vault | Baker Library | Bloomberg Center | Harvard Business School
Databases Vault Vault Bookmark This Vault /find/databases/vault In-depth industry guides including internship information, career advice and user-generated content on companies and career issues. 49 432...
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- Web
Investment Banking | Baker Library | Bloomberg Center | Harvard Business School
includes a list of members with links to their home pages, articles, and issue briefs. Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice and user-generated...
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- Web
Consulting | Baker Library | Bloomberg Center | Harvard Business School
guides including internship information, career advice and user-generated content on companies and career issues. 49 432 Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides...
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- Web
Hospitality & Hotels | Baker Library | Bloomberg Center | Harvard Business School
internship information, career advice and user-generated content on companies and career issues. 49 432 Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship...
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- Web
Retail & Luxury Goods | Baker Library | Bloomberg Center | Harvard Business School
https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice and user-generated content on companies and career issues. 49 432 Vault...
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- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although...
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by John Deighton and Leora Kornfeld
- Web
Entertainment & Media | Baker Library | Bloomberg Center | Harvard Business School
https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice and user-generated content on companies and career issues. 49 432 Vault...
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- Web
Pharmaceuticals | Baker Library | Bloomberg Center | Harvard Business School
https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice and user-generated content on companies and career issues. 49 432 Vault...
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- Web
Technology | Baker Library | Bloomberg Center | Harvard Business School
Deloitte. Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice and user-generated content on companies and career issues. 49 432...
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- 27 Sep 2011
- First Look
First Look: September 27
the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the View Details
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Sean Silverthorne
- Web
Biotechnology | Baker Library | Bloomberg Center | Harvard Business School
user-generated content on companies and career issues. 49 432 Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice and View Details
- Web
Faculty & Advisors - MBA
product and marketing efforts for Shopping.com and Epinions, one of the web’s first user-generated content services. She is currently a venture partner at Unusual Ventures, an early-stage venture capital...
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- Web
Sustainability | Baker Library | Bloomberg Center | Harvard Business School
career advice and user-generated content on companies and career issues. 49 432 Vault https://www.library.hbs.edu/find/databases/vault In-depth industry guides including internship information, career advice...
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- Web
Winners & Runners-up - New Venture Competition
online content on women's health/sex, plus sexual assault prevention events. 2015 Business Track RapidSOS Michael Martin, Nick Horelik, Kellen Brink, Alex Santana, Kaiying Liao, Joe DiPaolo Business Track Winner Commercializing a suite of...
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- Web
Industry Information - Alumni
user-generated content on companies and career issues. HBS alumni version available via eBaker. Covers information on case interviewing, a description of the industry, and profiles of the top 50 consulting...
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- 01 Mar 2024
- News
The Internet's Next Frontier
pages, web forms) Users mainly consumed information published on the web, but it was a one-way street Static web pages Content owned only by the creator Minimal online transactions No/very little user data collected Inception of World...
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Jennifer Gillespie