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- Faculty Publications (7,230)
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- 1991
- Book
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
By: V. Barabba and G. Zaltman
Barabba, V., and G. Zaltman. Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Boston: Harvard Business School Press, 1991.
- 1991
- Book
Multinational and International Banking
By: G. Jones
The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in...
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Keywords:
Banks and Banking;
Multinational Firms and Management;
Analytics and Data Science;
Opportunities;
Theory;
Banking Industry;
Europe;
United States
Jones, G., ed. Multinational and International Banking. Aldershot, England: Edward Elgar Publishing, 1991.
- January 1991 (Revised March 1992)
- Case
USA Today
By: Robert L. Simons
USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday...
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Keywords:
Strategy;
Competitive Advantage;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Forecasting and Prediction;
Growth and Development Strategy;
Risk Management;
Labor and Management Relations;
Organizational Change and Adaptation;
Risk and Uncertainty;
Journalism and News Industry;
United States
Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
- January 1991
- Article
A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects
By: R. Banker, S. Datar and C. Kemerer
Banker, R., S. Datar, and C. Kemerer. "A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects." Management Science 37, no. 1 (January 1991): 1–18.
- Article
Enfranchisement of Service Workers
By: Leonard A. Schlesinger and James Heskett
Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1....
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Keywords:
Motivation and Incentives;
Franchise Ownership;
Employees;
Compensation and Benefits;
Service Industry;
Japan;
United States
Schlesinger, Leonard A., and James Heskett. "Enfranchisement of Service Workers." California Management Review 33, no. 4 (Summer 1991).
- 1991
- Article
Managing through Cycles of Technological Change
By: Phil Anderson and Michael Tushman
Anderson, Phil, and Michael Tushman. "Managing through Cycles of Technological Change." Research-Technology Management 34 (1991): 26–31.
- 1991
- Article
The Role of Process Innovation and Adaptation in Attaining Strategic Technological Capability
Leonard-Barton, D. A. "The Role of Process Innovation and Adaptation in Attaining Strategic Technological Capability." Special Issue on Decision Making and Cognitive Science. International Journal of Technology Management 6, nos. 3-4 (1991): 303–320.
- Article
Total Quality Management and the Human Resource Professional: Applying the Baldrige Framework to Human Resources
By: Leonard A. Schlesinger and Christopher L. Hart
The still evolving discipline of total quality management (TQM) has left many human resource professionals confused about their role. The authors believe that the HR function personnel should spearhead company quality efforts, as well as assess the performance of their...
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Schlesinger, Leonard A., and Christopher L. Hart. "Total Quality Management and the Human Resource Professional: Applying the Baldrige Framework to Human Resources." Human Resource Management 30, no. 4 (Winter 1991): 433–454.
- December 1990
- Case
Allen-Bradley's ICCG: Repositioning for the 1990s
By: Nitin Nohria
Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major...
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Keywords:
Organizational Change and Adaptation;
Technological Innovation;
Information Technology;
Organizational Culture;
Business Organization;
Problems and Challenges;
Information Technology Industry
Nohria, Nitin. "Allen-Bradley's ICCG: Repositioning for the 1990s." Harvard Business School Case 491-066, December 1990.
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
By: David M. Upton and Joshua D. Margolis
Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,...
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Keywords:
Agreements and Arrangements;
Production;
Information Technology;
Ethics;
Situation or Environment;
Product Development;
Segmentation;
Expansion;
Financial Strategy;
Pulp and Paper Industry;
Australia
Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
- November 1990 (Revised March 1994)
- Case
Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)
By: Lynda M. Applegate and Herminia M. Ibarra
Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of...
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Keywords:
Innovation and Management;
Partners and Partnerships;
Leading Change;
Agreements and Arrangements;
Business or Company Management;
Bids and Bidding;
Decision Making;
Management Teams;
Telecommunications Industry
Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)." Harvard Business School Case 191-039, November 1990. (Revised March 1994.)
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology...
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Keywords:
Business Divisions;
Cost;
Management Style;
Product Design;
Product Development;
Production;
Projects;
Groups and Teams;
Conflict and Resolution;
Technology;
Auto Industry
Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
- November 1990 (Revised January 2008)
- Case
Regency Plaza
By: William J. Poorvu and Richard E Crum
Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at...
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Keywords:
Buildings and Facilities;
Design;
Construction;
Housing;
Management Practices and Processes;
Projects;
Luxury;
Real Estate Industry
Poorvu, William J., and Richard E Crum. "Regency Plaza." Harvard Business School Case 391-021, November 1990. (Revised January 2008.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of...
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Keywords:
Organizational Change and Adaptation;
Transformation;
Corporate Strategy;
Adoption;
Management Teams;
Information Infrastructure;
Information Technology;
Multinational Firms and Management;
Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- November 1990 (Revised May 1994)
- Case
Microsoft Corp.: Office Business Unit
By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing...
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Keywords:
Communication Strategy;
Cost Management;
Business or Company Management;
Time Management;
Product Development;
Programs;
Projects;
Information Infrastructure;
Applications and Software;
Information Technology Industry
Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
- October 1990
- Case
Parenting Magazine
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the...
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Keywords:
Business or Company Management;
Decision Choices and Conditions;
Negotiation;
Negotiation Deal;
Valuation;
Venture Capital;
Financing and Loans;
Outcome or Result;
Risk and Uncertainty;
Projects;
Journals and Magazines;
Journalism and News Industry;
Publishing Industry
Sahlman, William A. "Parenting Magazine." Harvard Business School Case 291-015, October 1990.
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual...
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Keywords:
Information Technology;
Demand and Consumers;
Government Legislation;
Business Growth and Maturation;
Monopoly;
Television Entertainment;
Telecommunications Industry;
Media and Broadcasting Industry
Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
- 1990
- Chapter
Institutional Incentives for Protection: The American Use of Voluntary Export Restraints
By: J. J. Coleman and D. B. Yoffie
- October 1990 (Revised May 1994)
- Case
Confederated Pulp & Paper
By: David E. Bell
A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter.
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Keywords:
History;
Supply Chain Management;
Spending;
Forecasting and Prediction;
Economic Growth;
Information Management;
Pulp and Paper Industry
Bell, David E. "Confederated Pulp & Paper." Harvard Business School Case 191-065, October 1990. (Revised May 1994.)