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All HBS Web
(27,813)
- Faculty Publications (7,257)
- September 1990 (Revised June 1991)
- Case
Otis Elevator Co.: China Joint Venture (A)
Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D).
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Keywords:
Joint Ventures;
Developing Countries and Economies;
Global Strategy;
Market Entry and Exit;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
- 1990
- Book
Banks as Multinationals
By: G. Jones
This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a...
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Keywords:
Banks and Banking;
Framework;
Multinational Firms and Management;
Growth and Development;
Surveys;
Research;
Business Strategy;
Japan;
Europe;
United States;
Australia
Jones, G., ed. Banks as Multinationals. London: Routledge, 1990.
- September 1990
- Article
Competition on Many Fronts: A Stackelberg Signaling Equilibrium
By: Jerry R. Green and Jean-Jacques Laffont
An economic agent, the incumbent, is operating in many environments at the same time. These may be locations, markets, or specific activities. He is informed of the particular conditions relevant to each situation. His action in each case is observable by another...
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Green, Jerry R., and Jean-Jacques Laffont. "Competition on Many Fronts: A Stackelberg Signaling Equilibrium." Games and Economic Behavior 2, no. 3 (September 1990): 247–272.
- August 1990
- Article
A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites
Leonard-Barton, D. A. "A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites." Organization Science 1, no. 3 (August 1990): 1–19.
- July 1990
- Case
Ceramics Process Systems Corp. (B)
By: Kim B. Clark and Brent D. Barnett
Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives...
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Keywords:
Product Development;
Business Processes;
Management Practices and Processes;
Supply Chain Management;
Machinery and Machining;
Goals and Objectives;
Resource Allocation;
Customer Satisfaction;
Customer Value and Value Chain;
Manufacturing Industry
Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
- July 1990 (Revised October 1995)
- Case
Xerox Corp.: Leadership of the Information Technology Function (B)
Applegate, Lynda M. "Xerox Corp.: Leadership of the Information Technology Function (B)." Harvard Business School Case 191-024, July 1990. (Revised October 1995.)
- July 1990 (Revised August 1995)
- Case
Symantec--1982-90
By: Nitin Nohria
As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure...
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Keywords:
Applications and Software;
Communication Technology;
Communication;
Organizational Change and Adaptation;
Employee Relationship Management;
Growth and Development;
Knowledge Dissemination;
Knowledge Sharing;
Knowledge Management;
Information Technology Industry;
United States
Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
- July 1990
- Background Note
Perceptual Mapping: A Manager's Guide
By: Robert J. Dolan
Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
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Dolan, Robert J. "Perceptual Mapping: A Manager's Guide." Harvard Business School Background Note 590-121, July 1990.
- June 1990 (Revised October 1991)
- Case
Lake Pleasant Bodies Case (A)
Presents a classic dilemma in legal ethics--the conflict between an attorney's obligations as an attorney, in this case to protect a client's confidentiality, and his or her own moral obligations as a person. An attorney must decide how to respond to the father of a...
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Keywords:
Decision Choices and Conditions;
Moral Sensibility;
Questionnaires;
Attorney and Client Relationships;
Social Psychology;
Conflict Management;
Legal Services Industry
Badaracco, Joseph L., Jr. "Lake Pleasant Bodies Case (A)." Harvard Business School Case 390-212, June 1990. (Revised October 1991.)
- June 1990 (Revised August 1990)
- Case
Sun Microsystems, Inc.--1987 (A)
An integrated sequence of three cases on the financing of a technical workstation manufacturer. This case focuses on Sun's competitive strategy which requires an inordinately high rate of growth (over 20% per quarter) and commensurate amounts of working capital....
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Keywords:
Cash Flow;
Competitive Strategy;
Financing and Loans;
Capital;
Financial Strategy;
Public Equity;
Corporate Finance;
Information Technology Industry
Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (A)." Harvard Business School Case 290-051, June 1990. (Revised August 1990.)
- May 1990 (Revised April 1991)
- Background Note
Dirty Hands
A one-paragraph excerpt from a play by Jean-Paul Sartre. Describes in the words of one character, the ethical problem of "dirty hands": the problem that doing the morally superior thing in some circumstances inevitably involves doing some things that are morally wrong....
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Badaracco, Joseph L., Jr. "Dirty Hands." Harvard Business School Background Note 390-213, May 1990. (Revised April 1991.)
- May 1990 (Revised April 1995)
- Teaching Note
Karen Green, Teaching Note
By: Linda A. Hill
The video depicts Karen Green, a manager in her early thirties, on a company retreat. She is being considered for a project manager position, a promotion she does not receive. During the retreat, the circumstances that influenced the decision become evident. The...
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- May 1990 (Revised September 1994)
- Background Note
Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information
Provides a framework that helps explain these real-world observations about accounting and financial statement analysis. When managers have superior information on firms' strategies, and when investors suspect that managers have incentives not to fully disclose this...
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Palepu, Krishna G. "Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information." Harvard Business School Background Note 190-188, May 1990. (Revised September 1994.)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used...
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Keywords:
Policy;
Brands and Branding;
Decisions;
Advertising;
Marketing Strategy;
Risk and Uncertainty;
Financing and Loans;
Reputation;
Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Conferences;
Developing Countries and Economies;
Information Publishing;
Growth and Development Strategy;
Marketing Strategy;
Social Marketing;
Agreements and Arrangements;
Product;
Nonprofit Organizations;
Pharmaceutical Industry;
Bangladesh;
Washington (state, US)
Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make...
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Keywords:
Advertising;
Goals and Objectives;
Social Marketing;
Corporate Social Responsibility and Impact;
Success;
Problems and Challenges;
Social Issues;
Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- Article
Novelty and Disclosure in Patent Law
By: Suzanne Scotchmer and Jerry R. Green
The stringency of the novelty requirement in patent law affects the pace of innovation because it affects the amount of technical information that is disclosed among firms. It also affects ex ante profitability of research. We compare weak and strong novelty...
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Scotchmer, Suzanne, and Jerry R. Green. "Novelty and Disclosure in Patent Law." RAND Journal of Economics 21, no. 1 (Spring 1990): 131–146.
- spring 1990
- Book Review
Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh
By: Willis Emmons
Emmons, Willis. "Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh." Business History Review 64, no. 1 (spring 1990): 184–186.
- March 1990 (Revised October 1994)
- Case
IBM-Fujitsu Dispute
Describes a dispute between IBM and Fujitsu over allegations that Fujitsu stole proprietary IBM software for controlling mainframe computers. Also describes a novel arbitration agreement intended to resolve the dispute, an overview of intellectual property law in the...
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Keywords:
Trade;
Ethics;
Intellectual Property;
Law;
Negotiation Process;
Relationships;
Software;
Information Technology Industry
Badaracco, Joseph L., Jr. "IBM-Fujitsu Dispute." Harvard Business School Case 390-168, March 1990. (Revised October 1994.)