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All HBS Web
(204)
- News (35)
- Research (141)
- Multimedia (5)
- Faculty Publications (74)
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Supplemental Financial Information II - Annual Report 2019
fiscal 2019, the School’s total IT investment grew by $5 million, or 6 percent, from fiscal 2018 to $87 million. In addition to implementing new MBA classroom video and student engagement platforms during the year, the School made...
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- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
as they remained in class when it ran overtime. He recalls skits from 1984A and 1985A, one titled “Benaway” and another an advertising pitch for an ad for HBS featuring Dean McArthur. He also remembers Halloween costume classes, for which...
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- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption....
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Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
cinema chain in Peru, to reinvent the movie-going experience for Peruvians. Cineplanet wishes to better align their operating model with the needs and behaviors of its customers. Please note: This case study includes mandatory video...
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Sean Silverthorne
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the...
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Sean Silverthorne
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd...
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- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years...
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- Web
Podcast - Forum for Growth & Innovation
advertising agency, and we want them to follow our Jobs ethos. It's quite foreign to them, whereas they would be a lot more familiar with whatever frameworks that might have been popular previously, that they fit into their jigsaw a lot...
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- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and...
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Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase...
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Martha Lagace
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 02 Sep 2018
- News
Havana Rising
he says. Yamina Vicente, cofounder of Decorazón, an events and destination-wedding company, says that most successful businesses in Cuba employ at least one person with a US visa who can import necessary goods from the States in their luggage. Vicente says View Details
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Dan Morrell; photographed by Eve North
- Web
Terms of Use - HBS Online
of the Services. “User Content” includes all content, in whatever format, submitted, posted, contributed, published or distributed on any of the Services by a user, including but not limited to all notes, questions, answers, comments, text, pictures, View Details
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical...
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Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
members to help select winning designs. Threadless encouraged community members to actively participate by critiquing submitted designs, blogging about their daily lives, posting songs and videos inspired by the designs, and, most...
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Martha Lagace
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
for hospitals in Pune and elsewhere. Dr. Natarajan’s Lighthouse Communities Foundation also “set up citizen help lines, organized food supplies for the needy, and collected money from all over the world to equip a new government COVID hospital.” (You can see a View Details
- Web
Podcast - Managing the Future of Work
meritocracy in tech.Kerr: And how do you go about the recruitment and selection of the coders?Lott-Pollard: We do a lot of advertising online, as well as word of mouth. Once a student has applied for the program, we invite them to a...
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- 01 Oct 1996
- News
Leading In a New Era
president of VF Corporation, the country's largest publicly held apparel manufacturer, supervising its Vanity Fair, Vassarette, Barbizon, Jantzen, and Healthtex divisions, among others. Charron's varied career has included stints in View Details
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Nancy O. Perry
- Web
Print View - Course Catalog
form a breakaway football/soccer league, etc. etc. A typical case challenges you to address critical deal moments. For most cases in the course, we watch stop a video interview, mostly that I’ve conducted with the protagonist(s)...
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