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- All HBS Web (59)
- Faculty Publications (14)
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- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Media Wise That sort of approach isn't possible in today's media-rich world—and probably wouldn't be very effective anyway. "It's more like the Vietnam War now," Deighton continues. "The ideas have to belong...
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- 01 Jan 2007
- News
A. Malachi Mixon, III, MBA 1968
decide to stay in Cambridge rather than transfer to the U.S. Naval Academy. Entering the Marine Corps after graduation, Mixon trained as an artillery officer and landed in Vietnam in 1965 just as American involvement in the View Details
- 03 Jan 2017
- First Look
January 3, 2017
“no” in negotiation: a “tactical no,” a “no to re-set” that permits moves to favorably alter the underlying setup, and a “final no.” Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52030 Henry Kissinger's Negotiation Campaign to End the View Details
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Carmen Nobel
- Web
Timeline - Race, Gender & Equity
Falls women's rights conventionThe Seneca Falls Convention 1861 Abraham Lincoln takes office as president and Civil War begins 1863 President Lincoln issues Emancipation Proclamation 1865 13th Amendment to the Constitution abolishes...
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- 13 Aug 2008
- Research & Ideas
The Inner Life of Leaders
assessments came from correspondents like Neil Sheehan and David Halberstam. McNamara published a book years after he retired to reassess the Vietnam War and his role in it as secretary of defense. His main...
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by Martha Lagace
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
consumers in seeking care providers, how consumers make decisions about health care, the system-wide effects of increased consumer choice in health care, and the important distinction between patients and consumers. The Risk Underwriters by Herbert Onye Orji (PMD 57,...
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- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
precipitate a war between the countries. Quench Your Own Thirst: Business Lessons Learned over a Beer or Two by Jim Koch (JD/MBA 1978) (Flatiron Books) The founder of the Boston Beer Company, makers of Samuel Adams Boston Lager, offers...
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- 10 Aug 2010
- First Look
First Look: August 10
2008 WL 1961156 (May 7, 2008) and the practical implications of the differences between unincorporated and corporate entities are highlighted. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310036-PDF-ENG Barclays Wealth: Reignite View Details
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Martha Lagace
- 29 Jun 2007
- First Look
First Look: June 29, 2007
presented. The Second World War as an Economic Disaster Author:Niall Ferguson Publication:In Economic Disasters of the Twentieth Century, 83-132. Cheltenham: Edward Elgar Publishers, Ltd., 2007 Abstract World View Details
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Martha Lagace
- 17 Mar 2009
- First Look
First Look: March 17, 2009
Vietnam Harvard Business School Case 409-017 Should Lawrence Trinh pursue his aspiration of working in Vietnam-and if so, what set of principles and practices should he adopt if he encounters corruption? These are questions that...
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Martha Lagace
- 21 Dec 2010
- First Look
First Look: December 21
observation to be compared and combined with substantial "prior" knowledge and reliable bodies of research. Vietnam Competitiveness Report 2010 Authors:Christian Ketels, Nguyen Dinh Cung, Nguyen Thi Tue Anh, and Do Hong Hanh...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard research scientist to its use in flamethrowers by U.S. ground troops in World War II, and as an...
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Dina Gerdeman
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
to garner approval. I had learned from my days in the Defense Department during the Vietnam War the perils of well-rehearsed, positive presentations that avoid the essential realities. My approach led to...
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by Bill George
- 24 Apr 2007
- First Look
First Look: April 24, 2007
magazine journalism early in the 1930s, Luce was able to cover some of the largest political and social events of the 20th century, including Charles Lindbergh's flight, World War II, the Cold War, and the View Details
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Sean Silverthorne
- 02 Nov 2022
- Blog Post
Climate Stories Episode #11: Mary Jo Veverka (HBS 1978): Fostering Actionable Climate Literacy
MJ dates her interest in climate change to her college years. “I was in college in the 1960s. We were an activist generation, especially with regard to the environment. We protested against the Vietnam War...
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- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
song with the Vietnam War heavy on his mind, and spent much of his life as a social justice advocate who fought for prison reform, Native American rights, and for opportunities for children born into...
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- 01 Mar 2004
- News
New Horizons for Iraq
Nobody had told us, but the war was on. The Iraqis certainly knew. As we worked frantically through the night, we came under mortar and heavy machine-gun fire. Forced to withdraw, we scrambled to gather reinforcements, re-attacked, and...
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