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All HBS Web
(435)
- News (176)
- Research (206)
- Events (1)
- Multimedia (5)
- Faculty Publications (63)
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- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include consumer...
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- August 2018
- Article
The Effect of Graphic Warnings on Sugary-Drink Purchasing
By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic...
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Keywords:
Policy Making;
Preferences;
Food;
Health;
Policy;
Information;
Labels;
Consumer Behavior;
Decision Making;
Performance Effectiveness
Donnelly, Grant, Laura Y. Zatz, Daniel Svirsky, and Leslie John. "The Effect of Graphic Warnings on Sugary-Drink Purchasing." Psychological Science 29, no. 8 (August 2018): 1321–1333.
- 2024
- Working Paper
Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift
By: Matthew DosSantos DiSorbo and Kris Ferreira
Problem definition: While artificial intelligence (AI) algorithms may perform well on data that are representative of the training set (inliers), they may err when extrapolating on non-representative data (outliers). These outliers often originate from covariate shift,...
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DosSantos DiSorbo, Matthew, and Kris Ferreira. "Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift." Working Paper, February 2024.
- January–February 2014
- Other Article
Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them
Health care in the United States and in most other developed countries is ailing, says Regina E. Herzlinger. A chaired professor of business administration specializing in health care at Harvard Business School, Herzlinger says that although the world has witnessed...
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Keywords:
Healthcare;
Healthcare IT;
Innovation;
Health Care and Treatment;
Health;
Information Technology;
Innovation and Invention;
Health Industry;
Technology Industry;
United States
Herzlinger, Regina E. "Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them." IEEE Pulse 5, no. 1 (January–February 2014): 43–45.
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits...
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Keywords:
Choice;
Purchase Intent;
Privacy;
Privacy Notices;
Warnings;
Assurances;
Information Disclosure;
Trust;
Consumer Behavior;
Spending;
Decisions;
Information;
Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
With unemployment at near historic lows in the United States, employers report that their single greatest challenge is recruiting and retaining talent. The answer for many companies is to throw money at the problem: Bonuses, incentive pay, and out-of-cycle salary...
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by Dina Gerdeman
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not the case.” There can be plenty of reasons why a once-loyal customer...
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- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
year detailing Gebru’s efforts within Google to urge caution with AI, saying tech companies shouldn’t race to launch systems without considering the potential risks and harms they could cause. She warned that unchecked AI databases could...
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- 23 Jan 2023
- Research & Ideas
After High-Profile Failures, Can Investors Still Trust Credit Ratings?
During the financial crisis of 2008, major credit rating agencies faced sharp criticism for failing to recognize and warn of the risks of emerging instruments like mortgage-backed securities. Since that time, the results of a new study...
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by Ben Rand
- 05 May 2020
- Research & Ideas
China Tariffs and Coronavirus a Double Hit to American Retailers
The double-whammy of increased tariffs imposed by the United States on China and fallout from the coronavirus could make it even more difficult for American retailers to weather the storm in the coming months—or increase pressure on them to pass prices on to consumers....
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by Michael Blanding
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of commuters are engaged in at least one other activity while driving,...
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by Jay Fitzgerald
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
“Predictions are risky, especially about the future,” according to a popular expression. Still, business is inescapably about the future—that’s what managers’ decisions are about. In the current crisis, we have daily grand predictions about “new normals,” and managers...
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Keywords:
by Frank V. Cespedes
- 06 Jun 2013
- Op-Ed
How to Do Away with the Dangers of Outsourcing
The recent collapse of the eight-story Rana Plaza garment factory in Bangladesh was a red alert for every company that has embraced the "virtual organization" model and the outsourcing that goes with it. The lure of the model is obvious. Virtual corporations...
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- January 1982 (Revised July 2007)
- Case
Dan Stewart (A)
A subordinate who Dan Stewart has recently placed on warning for unsatisfactory performance is suddenly appointed Dan's boss. Involves such issues as the management of disappointment, understanding organizational irrationality, lateral transfer within the same company,...
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Sathe, Vijay V., and Mark Rhodes. "Dan Stewart (A)." Harvard Business School Case 482-087, January 1982. (Revised July 2007.)
- 12 Mar 2007
- Research & Ideas
The New Real Estate
real estate markets returns anywhere. Where Does It End? Everyone knows that the "darling" of the day is already sowing the seeds for the next downturn. People can debate whether this boom is a mania or a paradigm shift. But there are View Details
- 12 Aug 2002
- Research & Ideas
‘Let the Buyer Beware’ Doesn’t Protect Investors
regulations become protection for them against legal liability. This occurs in two ways: (1) those actions not proscribed by law are presumably legal, and ways to mislead buyers are continually being developed, and updating of law is slow and uncertain; and (2)...
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Keywords:
by D. Quinn Mills
- 2008
- Book
Predictable Surprises
By: Max Bazerman and Michael D. Watkins
Most events that catch us by surprise are both predictable and preventable, but we consistently miss (or ignore) the warning signs. This book shows why such "predictable surprises" put us all at risk, and shows how we can understand, anticipate, and prevent them before...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Leadership;
Risk and Uncertainty;
Behavior
Bazerman, Max, and Michael D. Watkins. Predictable Surprises. Paperback ed. Harvard Business School Press, 2008.
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that...
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Keywords:
Startup;
Health Care;
Consumer;
Consumer Products;
Branding;
Distribution;
Retailing;
Go To Market Strategy;
Marketing;
Marketing Channels;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Entrepreneurship;
Health Care and Treatment;
Consumer Products Industry;
Health Industry;
United States;
North America
Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
supplemental, qualitative investigation, we propose some potential interpretations for our findings. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54356 forthcoming Psychological Science The Effect of Graphic Warnings...
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Keywords:
Sean Silverthorne
- 2009
- Working Paper
Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting
By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and...
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Keywords:
Goals and Objectives;
Management Practices and Processes;
Organizational Culture;
Performance Improvement;
Behavior;
Motivation and Incentives
Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Harvard Business School Working Paper, No. 09-083, January 2009.