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- Faculty Publications (85)
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- All HBS Web (463)
- Faculty Publications (85)
- 18 Dec 2005
- News
Online Images Open a Heart, Then a Home
- October 2001
- Case
Meg Whitman and eBay Germany
By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to...
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Keywords:
Acquisition;
Integration;
Digital Platforms;
Internet and the Web;
Globalized Markets and Industries;
Germany
Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
- February 2001
- Case
BarnesandNoble.com (B)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online...
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Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (B)." Harvard Business School Case 901-023, February 2001.
- March 2004 (Revised June 2010)
- Case
Akamai Technologies
By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen
As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next...
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Keywords:
Digital Platforms;
Partners and Partnerships;
Strategy;
Internet and the Web;
Information Infrastructure
Edelman, Benjamin, Thomas R. Eisenmann, and Eric J. Van den Steen. "Akamai Technologies." Harvard Business School Case 804-158, March 2004. (Revised June 2010.) (request a courtesy copy.)
- November 2000
- Exercise
Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis
This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether...
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Keywords:
Insurance;
Bids and Bidding;
Digital Platforms;
Negotiation Process;
Conflict and Resolution;
Strategy;
Internet and the Web
Wheeler, Michael A. "Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis." Harvard Business School Exercise 801-262, November 2000.
- 28 Jul 2009
- First Look
First Look: July 28
without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using a new dataset...
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Keywords:
Martha Lagace
- October 2001 (Revised January 2002)
- Case
Philipp Justus at eBay Germany (A)
By: Linda A. Hill and Maria Farkas
A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge...
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Keywords:
Organizational Design;
Leadership;
Internet and the Web;
Globalized Firms and Management;
Mergers and Acquisitions;
Managerial Roles;
Management Teams;
Management Practices and Processes;
Auctions;
Retail Industry;
Information Technology Industry;
Germany
Hill, Linda A., and Maria Farkas. "Philipp Justus at eBay Germany (A)." Harvard Business School Case 402-007, October 2001. (Revised January 2002.)
- August 1996
- Case
Watermill Ventures
By: David A. Garvin and Artemis March
Watermill Ventures acquires and turns around an underperforming business. The case describes the criteria the company uses to identify acquisition candidates, its screening and selection process, and the way it introduces strategic thinking at the business it acquires....
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Keywords:
Acquisition;
Transformation;
Standards;
Performance Improvement;
Business Strategy;
Web Sites
Garvin, David A., and Artemis March. "Watermill Ventures." Harvard Business School Case 397-010, August 1996.
Negotiate 1-2-3
Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
word out about the recall. Among other methods, the company is using bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affected products and drive them to the Mattel Web...
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- 05 Aug 2010
- News
Harvard Business School Names 2010 Social Entrepreneurship Fellows
- 14 Dec 2007
- News
Mapping out the environment
- 23 Jun 2013
- News
Happier Spending
- June 2003
- Case
IBM and Linux (A)
By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn
In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software...
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Keywords:
Mergers and Acquisitions;
Open Source Distribution;
Problems and Challenges;
Alliances;
Cooperation;
Computer Industry;
Information Technology Industry
Baldwin, Carliss Y., Siobhan O'Mahony, and James Quinn. "IBM and Linux (A)." Harvard Business School Case 903-083, June 2003.
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with...
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- 06 Jul 2006
- News
Kraft's Innovation Challenge
- November 2000
- Case
Clust.com: Dream More and Pay Less
Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their...
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Wathieu, Luc R. "Clust.com: Dream More and Pay Less." Harvard Business School Case 501-047, November 2000.
- 13 Feb 2007
- First Look
First Look: February 13, 2007
Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect of opening physical retail stores on direct channel sales. Our...
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Keywords:
Martha Lagace
- 24 Mar 2008
- Working Paper Summaries
Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and...
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