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All HBS Web
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- Faculty Publications (588)
- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess...
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Keywords:
Management Teams;
Brands and Branding;
War;
Communication;
Trademarks;
Acquisition;
Government and Politics;
Biotechnology Industry;
Pharmaceutical Industry;
Germany;
North America;
United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- September 1997 (Revised October 1997)
- Case
Information at the World Bank: In Search of a Technology Solution (B)
By: W. Earl Sasser and Josep Valor
Acting on his vision to make the World Bank a knowledge institution, bank President Wolfensohn announces the creation of an Information and Knowledge Management Council and an Information Solutions Group, headed by a newly nominated CEO, Mohamed Muhsin. This case...
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Keywords:
Organizational Change and Adaptation;
Information Technology;
Knowledge Management;
Management Teams;
Information Management;
Banks and Banking;
Banking Industry
Sasser, W. Earl, and Josep Valor. "Information at the World Bank: In Search of a Technology Solution (B)." Harvard Business School Case 898-054, September 1997. (Revised October 1997.)
- September 1997
- Case
Information at the World Bank: In Search of a Technology Solution (A)
By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop
Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a...
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Keywords:
Restructuring;
Information;
Knowledge Management;
Mission and Purpose;
Technology;
Public Administration Industry
Sasser, W. Earl, Josep Valor, and Carin-Isabel Knoop. "Information at the World Bank: In Search of a Technology Solution (A)." Harvard Business School Case 898-053, September 1997.
- March 1997 (Revised July 1998)
- Case
SOS-Kinderdorf International: Caring for Orphaned Children
SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the...
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Keywords:
Management;
Management Analysis, Tools, and Techniques;
Mission and Purpose;
Problems and Challenges;
Nonprofit Organizations;
Strategy;
India;
Norway;
United States
Rangan, V. Kasturi. "SOS-Kinderdorf International: Caring for Orphaned Children." Harvard Business School Case 597-079, March 1997. (Revised July 1998.)
- September 1996 (Revised November 1996)
- Case
World Bank (A): Under Siege
By: George C. Lodge and Carin-Isabel Knoop
Describes the issues that James Wolfensohn faces when he takes over the World Bank as president in June 1995. Presents several lines of criticism of the bank's strategy, structure, and relevance.
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Keywords:
Financial Institutions;
International Finance;
Organizational Structure;
Leading Change;
Situation or Environment;
Decision Choices and Conditions;
Strategy;
Management Teams;
Value;
Banking Industry
Lodge, George C., and Carin-Isabel Knoop. "World Bank (A): Under Siege." Harvard Business School Case 797-022, September 1996. (Revised November 1996.)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's...
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Keywords:
Advertising Campaigns;
Learning;
Balanced Scorecard;
Operations;
Outcome or Result;
Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers...
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Keywords:
Customer Focus and Relationships;
Technological Innovation;
Management;
Service Operations;
Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- Article
Investing in Distressed Situations: A Market Survey
By: S. C. Gilson
The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,...
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Gilson, S. C. "Investing in Distressed Situations: A Market Survey." Financial Analysts Journal 51, no. 6 (November–December 1995): 8–27.
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be...
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Keywords:
Credit Cards;
Marketing Strategy;
Multinational Firms and Management;
Advertising Campaigns;
Globalization;
Sports;
Financial Services Industry;
Sports Industry;
France;
United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like...
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Keywords:
Market Entry and Exit;
Service Delivery;
Information Technology;
Marketing;
Information Publishing;
Service Industry;
Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- May 1994 (Revised August 1994)
- Case
Motorola-Penang
By: Shoshana Zuboff and Janis Lee Gogan
S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality...
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Keywords:
Factories, Labs, and Plants;
Transformation;
Decision Making;
Ethnicity;
Gender;
Training;
Leading Change;
Management Analysis, Tools, and Techniques;
Problems and Challenges;
Technology Industry;
Malaysia
Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Penang." Harvard Business School Case 494-135, May 1994. (Revised August 1994.)
- 1994
- Book
The Making of Global Enterprises
By: G. Jones
This volume presents new insights on the history of international business. Two main themes are addressed: how and when has global business developed over the last century? and what has been its impact on host economies? The volume includes a pioneering study by Mira...
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Keywords:
Economic History;
Business Subsidiaries;
Economy;
Trade;
Globalized Firms and Management;
Information Technology
Jones, G., ed. The Making of Global Enterprises. London: Frank Cass, 1994.
- September 1993 (Revised December 1993)
- Background Note
Note on Pricing and Public Policy
Surveys a number of essential issues related to pricing and public policy in market economies. Begins with a brief review of the price-determination process in competitive markets, then examines a range of topics involving pricing and public policy in monopoly and...
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Keywords:
Price;
Business Strategy;
Policy;
Valuation;
Management Analysis, Tools, and Techniques;
Competition;
Economic Systems;
Monopoly;
Duopoly and Oligopoly;
Cost
Emmons, Willis M., III. "Note on Pricing and Public Policy." Harvard Business School Background Note 794-027, September 1993. (Revised December 1993.)
- 1992
- Other Unpublished Work
Conflict or Indifference: U.S. Multinationals in a World of Regional Trading Blocs
By: L. T. Wells Jr.
- 1991
- Article
Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications
By: Leonard A. Schlesinger and Jeffrey Zornitsky
Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;...
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Schlesinger, Leonard A., and Jeffrey Zornitsky. "Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications." Human Resource Planning 14, no. 2 (1991): 141–149.
- June 1991 (Revised October 1991)
- Case
General Electric: Reg Jones and Jack Welch
By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large...
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Keywords:
Management Teams;
Business or Company Management;
Change Management;
Leading Change;
Restructuring;
Investment;
Strategic Planning;
Organizational Change and Adaptation;
Management Succession
Aguilar, Francis, and Christopher A. Bartlett. "General Electric: Reg Jones and Jack Welch." Harvard Business School Case 391-144, June 1991. (Revised October 1991.)
- May–June 1991
- Article
Transcending Business Boundaries: Twelve Thousand World Managers View Change
By: R. M. Kanter
Kanter, R. M. "Transcending Business Boundaries: Twelve Thousand World Managers View Change." Harvard Business Review 69, no. 3 (May–June 1991): 151–164.
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
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Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai...
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Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)