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All HBS Web
(1,649)
- People (8)
- News (472)
- Research (894)
- Events (5)
- Multimedia (2)
- Faculty Publications (216)
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
variety and quality, not a lot of duplicate mainstream content” The good news: Advertising encourages bloggers to produce more and longer content, leavened with more photos and video, which prompts more bookmarking among readers. This practice perhaps points the way...
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- November 2010
- Supplement
LAN Airlines in 2008: Connecting the World to Latin America (B)
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410).
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- Article
Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses
By: Kaivalya Rawal and Himabindu Lakkaraju
As predictive models are increasingly being deployed in high-stakes decision-making, there has been a lot of interest in developing algorithms which can provide recourses to affected individuals. While developing such tools is important, it is even more critical to...
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Rawal, Kaivalya, and Himabindu Lakkaraju. "Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses." Advances in Neural Information Processing Systems (NeurIPS) 33 (2020).
- 30 Apr 2024
- Blog Post
IFC India: Urban Adaptation in a Changing World
across the country. Urban Adaptation & Mumbai’s Climate Action Plan By 2030, India is expected to be the third largest economy in the world with a GDP of almost $8.5 trillion. Historically, countries have relied on emissions intensive...
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- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
methods. “The success of Amazon, Shopify, and social commerce sites such as Instagram convinced consumers to move much of their purchasing power online. ” That the model was born in China is not surprising because China has long had the...
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- 01 Dec 2012
- News
Reimagining Capitalism In a World of Limited Resources
leadership of Henderson and Professor Forest Reinhardt, the BEI coordinates the activities of a large group of Harvard faculty members from multiple disciplines in an effort, Henderson says, "to create new business models that encourage...
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Dalai Lama
- 22 Dec 2016
- Op-Ed
The Small Business Administration is a Model for How to Drive Economic Growth
Streets. The effectiveness of SBA programs also explains why during my time at the SBA, we hosted more than 150 delegations a year from countries around the world who wanted to use the agency’s programs for small business assistance in...
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by Karen Mills
- August 2008 (Revised August 2009)
- Case
Lan Airlines in 2008: Connecting the World to Latin America
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan
Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy...
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Keywords:
Business Model;
Growth and Development Strategy;
Competitive Advantage;
Air Transportation Industry;
Latin America
Casadesus-Masanell, Ramon, Jorge Tarzijan, and Mitchel Jordan. "Lan Airlines in 2008: Connecting the World to Latin America." Harvard Business School Case 709-410, August 2008. (Revised August 2009.)
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...
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Keywords:
Forecasting and Prediction;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- 25 Jul 2019
- Blog Post
Advancing a More Sustainable World with an MBA/MPA-ID
some of the premier practitioners in international development. At the end of year one, I had the chance to take my newly minted development credentials and apply them working with the World Bank's Forest Carbon Partnership Facility. The...
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- 28 Jul 2003
- Research & Ideas
It’s India Above China in New World Order
will be tomorrow." How these two models play out has great significance not just for Asia but also for other parts of the world that want to benefit from their lessons and avoid their mistakes. Huang...
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by Martha Lagace
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
a key conference objective of presenting inspirational role models to encourage both current and future students. With a full roster of social events -- including a Super Bowl party -- on the last day of the conference, participants had a...
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Mary Ellen Gardner
- 22 Feb 2000
- Research & Ideas
Social Capital Markets: Creating Value in the Nonprofit World
from thefor-profit world and apply them to philanthropy?" Grossman says. It's a question ripe for research, given the changes sweeping the SocialCapital Markets. For one, a new breed of donor is altering the terrain:Internet moguls,...
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by Anne Kavanagh
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
managerial model emerging out of these capabilities the "sense-and-respond" approach. He and HBS professor Stephen P. Bradley explore the implications of this paradigm shift in their upcoming book, Sense and Respond: Capturing the Value...
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Elaine Gottlieb
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
the Discovery Room, where youngsters can touch a snake skin, model a Japanese kimono, or pet a ten-foot-tall stuffed polar bear. "This museum can be a powerful tool to keep kids interested in science," NMNH director Bob Fri observes....
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Using AI to Adjust Your Marketing and Sales in a Volatile World
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
rethink their business models and radically transform their organizational capabilities. The implications for organizations and management are profound. Let's take one example. At the heart of most modern corporations are information,...
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by Staff