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All HBS Web
(2,979)
- People (10)
- News (989)
- Research (825)
- Events (2)
- Multimedia (4)
- Faculty Publications (347)
- 01 Jun 2011
- News
New Program Helps Restless Alums Answer the Question, ‘What’s Next?’
(MBA ’03) Allison O’Kelly (MBA ’99) Amos Schocken (MBA ’70) Mike Stone (MBA ’88) Tom Tiller (MBA ’91) Ammara Yaqub (MBA ’05) Editor's Note: The new Executive Education Crossroads program has been postponed and will be rescheduled. At the...
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- 04 Nov 2014
- News
What Harvard Business School Learned From Its First Online Program
- 08 Nov 2021
Military Student Panel followed by Breakout Rooms by Branch of Service
November 8 through Friday, November 12. Exciting and focused virtual programming has been designed for prospective applicants from the military to engage with the military community at HBS.
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Services for MBA Students | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library...
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Services for Faculty & Staff | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library...
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Services for Executive Education Participants | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library...
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- 01 Dec 2011
- News
Reimagining the MBA
entrepreneurial. And they are less hierarchical, with flatter management structures. Service and knowledge industries have overtaken traditional manufacturing businesses as the engines of growth in the West, while China and other...
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Baker Research & Data Services | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library...
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Services for Doctoral Students | Baker Library | Bloomberg Center | Harvard Business School
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Research Data Program | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library...
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Advanced Management Program (AMP) | Baker Library | Bloomberg Center | Harvard Business School
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- June 2018 (Revised January 2019)
- Case
Membership Rewards® from American Express
By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on...
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Keywords:
Financial Services;
Customer Loyalty;
Credit Cards;
Marketing Strategy;
Product Marketing;
Brands and Branding;
Customer Value and Value Chain;
Value Creation;
Financial Services Industry;
Financial Services Industry;
North America;
United States
Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
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Institutional Shareholder Services (formerly RiskMetrics) | Baker Library | Bloomberg Center | Harvard Business School
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General Management Program (GMP) | Baker Library | Bloomberg Center | Harvard Business School
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HBS Art Collection & Program | Baker Library | Bloomberg Center | Harvard Business School
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Data Deposit Service | Baker Library | Bloomberg Center | Harvard Business School
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WRDS - Wharton Research Data Services | Baker Library | Bloomberg Center | Harvard Business School
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Custom & Focused Programs | Baker Library | Bloomberg Center | Harvard Business School
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Programming and Statistical Analysis | Baker Library | Bloomberg Center | Harvard Business School
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Program for Leadership Development (PLD) | Baker Library | Bloomberg Center | Harvard Business School
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