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All HBS Web
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- Research (2)
- Faculty Publications (2)
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- 13 Apr 2020
- Working Paper Summaries
The Bulletproof Glass Effect: When Privacy Notices Backfire
- Web
Placement - Doctoral
influence consumer behavior Advisors: Michael I. Norton, Leslie K. John, and Elizabeth A. Keenan 2023 Emily Prinsloo Marketing, 2023 Placement:...
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- Web
AASU50 - Alumni
MBA 2008 Kim Lew, MBA 1992 Lewis Long, MBA 1991 John Majors, MBA 2000 Debbie McCoy, MBA 2003 Jonathan Miller, MBA 2014 Alterrell Mills, MBA 2016 Aaron Mitchell, MBA 2011 Ronald Mitchell, MBA 1997 View Details
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits...
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Keywords:
Choice;
Purchase Intent;
Privacy;
Privacy Notices;
Warnings;
Assurances;
Information Disclosure;
Trust;
Consumer Behavior;
Spending;
Decisions;
Information;
Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- Web
Named Fellowship Funds - Alumni
environment of collaboration and innovation between HBS and the Harvard John A. Paulson School of Engineering and...
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- Web
Marketing Awards & Honors - Faculty & Research
with Thomas Steenburgh, John Deighton, and Mary Caravella. Julian De Freitas: Recipient of an Anderson Fund Grant from Harvard University in 2020. Julian De Freitas: Awarded the Goethals Teaching Prize View Details