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- All HBS Web (6)
- Faculty Publications (2)
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- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
Business School. Eva Ascarza is the Jakurski Family Associate Professor of Business Administration. Laura Castrillo is the former head of analytics for Europe, the Middle East,...
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- 18 Oct 2022
- Research & Ideas
When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions
in a recent article in Proceedings of the National Academy of Sciences, Harvard Business School professors Eva Ascarza and Ayelet Israeli suggest intervening at points along...
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Keywords:
by Rachel Layne
- Web
Marketing - Faculty & Research
of the pyramid" and marketing to these consumers may require a new framework. These and related developments provide great opportunities for the marketing faculty to make a significant impact in the future....
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- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords:
Retail;
Retail Analytics;
Consumer;
Pandemic;
COVID;
COVID-19;
Apparel;
Ecommerce;
Online Shopping;
Online Apparel;
Online Sales;
Returns;
CRM;
Customer Retention;
Customer Experience;
Customer Value;
Digital;
Customer Focus and Relationships;
Customers;
Health Pandemics;
Consumer Behavior;
Customer Relationship Management;
Internet and the Web;
Behavior;
E-commerce;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
United Kingdom
Israeli, Ayelet, Eva Ascarza, and Laura Castrillo. "Beyond Pajamas: Sizing Up the Pandemic Shopper." Harvard Business School Working Knowledge (March 17, 2021).
- 25 Aug 2022
- News
Labs Enable Large-scale Research
Illustrations from VectorStock.com The Digital, Data, and Design Institute at Harvard (D^3) aims to supercharge HBS’s research agenda by applying a lab-based model similar to that used by the scientific community for problem solving, which will both complement and...
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