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- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
study whether the impact on the private sector differed in cities that were already pretty green, compared with cities that weren't. The researchers found that only 4 percent of the 735 cities had passed green-building policies...
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- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
the value proposition that they put forth." “Everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it,” The study involved historical research and hours of conversations View Details
Keywords:
by Carmen Nobel
- 20 Sep 2020
- News
Kominers’s Conundrums: A Nobel by Any Other Name
- 30 Nov 2015
- Research & Ideas
Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do
showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When...
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Keywords:
by Carmen Nobel
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com...
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Evian's baby&me features several adults dancing with toddler versions of themselves in the reflection of a store window. Only at the end of the 77-second video do we see a bottle of Evian, along View Details
- 18 Oct 2010
- Lessons from the Classroom
Venture Capital’s Disconnect with Clean Tech
MBA students often fall into one of two categories—those hungry to rush into careers as venture capitalists, and those eager to found a venture-funded start-up. For all of them, Harvard Business School professor Joseph Lassiter has some intriguing advice: Spend a few...
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- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
in zero. (See Show Me the Numbers: Precision as a Cue to Others’ Confidence by Alexandra Jerez-Fernandez, Ashley N. Angulo, and Daniel P. Oppenheimer.) The most rounded bids (made at the share-price precision of $5 or $1) were associated...
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Keywords:
by Carmen Nobel
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
world only rose to that hypothetical level of US per capita consumption by 2050, the world will have a tremendous growth in electricity usage and with that the associated carbon emissions," Lassiter says....
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- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
million boxes of fresh oranges shipped out of state were colored with synthetic dyes.” By the 1930s, synthetic food dyes were used routinely in sausages, pastas, candies, ice cream, and a host of other...
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Keywords:
by Carmen Nobel
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
check. In sheer terms of gaining favor among consumers, a firm with a high CEO-to-worker pay ratio must offer a substantial 50 percent discount to keep up with a firm that maintains a low pay ratio. This is...
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- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords:
by Mats Urde & Stephen A. Greyser
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel...
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- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of...
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Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords:
Nobel Prize;
Heritage Brand;
Brand Network;
Networked Brand;
Brand Within A Network;
Brand Orientation;
Brand Stewardship;
Corporate Brand Identity;
Reputation;
Networks;
Organizations;
Philanthropy and Charitable Giving;
Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
online videos by simply turning away, opening another browser window, or chatting with someone. "It's not at all hard to avoid an ad online even if you can't technically skip...
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- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
was a member of the firm's executive committee. The regulatory structure did not keep pace with two decades of deregulation on Wall Street, Rose explained. Deregulation led to intense competitive pressures to which firms responded View Details
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
time because they do not distinguish between the two." Revising Expectations Ghosh notes that venture capitalists could help mitigate personal failures by allowing for the expectation of company growing pains. He points out that a...
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Keywords:
by Carmen Nobel
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
"Substantial recent research implies that clustering—the degree to which people with whom a person is connected are themselves connected to each other—can improve problem-solving performance by...
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