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Show Results For
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All HBS Web
(686)
- News (111)
- Research (505)
- Multimedia (2)
- Faculty Publications (282)
- 17 Oct 2017
- News
Handgun Waiting Periods Actually Do Save Lives
- 03 Sep 2009
- What Do You Think?
Are Retention Bonuses Worth the Investment?
after a merger." Tony Eckel said, "Properly applied, they are investments in the continuity and stability of the organization." Some were vehement in their opposition. "I view a retention bonus as a sort of blackmail View Details
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by Jim Heskett
- 28 Nov 2012
- News
Timing Is Everything for Insider Sales
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
can find themselves thwarted by the obscurity of scholarly language. Consider Christopher Bell, co-founder and CEO of Zoomergy LLC, a software consultancy in Los Angeles. Bell is unusual among business...
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- 19 May 2020
- Working Paper Summaries
Global Behaviors and Perceptions at the Onset of the COVID-19 Pandemic
- December 1995 (Revised November 1996)
- Background Note
Corporate Purpose and Responsibility
By: Lynn S. Paine
Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and...
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Paine, Lynn S. "Corporate Purpose and Responsibility." Harvard Business School Background Note 396-201, December 1995. (Revised November 1996.)
- 24 May 2010
- Research & Ideas
Stimulus Surprise: Companies Retrench When Government Spends
professors Lauren Cohen, Joshua Coval, and Christopher Malloy discovered to their surprise that companies experienced lower sales and retrenched by cutting payroll, R&D, and other expenses. Indeed, in...
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by Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
the time, I bet he would have spent significant time on the online underground." Fernando Polo dismissed the potential pitfalls of bias caused by listening only to outspoken users of the Internet by...
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by James Heskett
- 10 Mar 2011
- What Do You Think?
To What Degree Does the Job Make the Person?
(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research....
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by James Heskett
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn M. Van Swol,...
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by Staff
- 28 Sep 2012
- News
The predictability principle
- 24 May 2010
- News
Doctoral Awards for Excellence in Mentoring
- 22 Jan 2018
- Sharpening Your Skills
Why You Are Unhappy at Work
feeling. What can be done to improve the office environment? Research by Harvard Business School professors suggests these problems are not only common—but solvable. Here are some of our most insightful stories about unmotivated employees...
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by Sean Silverthorne
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Working PapersHiring Cheerleaders: Board Appointments of 'Independent' Directors Authors:Lauren Cohen, Andrea Frazzini, Christopher Malloy Abstract We test the hypothesis that firms appoint independent directors who are overly...
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Sean Silverthorne
- Research Summary
The Individualized Corporation
Christopher A. Bartlett has recently concluded (with Sumantra Ghoshal of the London Business School) a study of changing organizational processes and management roles in twenty diverse companies in various stages of corporate transformation. The research is expected...
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- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
The sport of rodeo kayaking—the use of specialized kayaks to perform acrobatic tricks and maneuvers in rough white water—began around 1968 when an avid sportsman by the name of Walt Blackader developed techniques for entering waves...
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- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
If the COVID-19 crisis lasts four months, 65 percent of small retailers say there’s a good chance they’ll be forced to close permanently by the end of the year. Among restaurants and bars, 70 percent expect to go out of business if...
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- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
It's the E=MC2 of customer loyalty. Deeply satisfied employee = deeply satisfied customer = lifelong profit. Harvard Business School professor emeritus Jim Heskett and professor Earl Sasser have pursued this seemingly simple equation in books including Service...
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by Sean Silverthorne
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- 13 Apr 2015
- News