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- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- 21 Jan 2014
- First Look
First Look: January 21
Davin, Joseph P., Sunil Gupta, and Mikołaj Jan Piskorski Abstract—We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social...
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Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
Publications May-June 2015 Human Resource Management Back to the Future: Implications for the Field of HRM of the Multi-stakeholder Perspective Proposed 30 Years Ago By: Beer, Michael, Paul Boselie, and Chris Brewster Abstract—Thirty years on from the seminal work...
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Sean Silverthorne
- 22 Mar 2011
- First Look
First Look: March 22
25,000-person combat mission. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411050-PDF-ENG TripAdvisor Sunil Gupta and Kerry HermanHarvard Business School Case 511-004 View Details
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Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
by examining the association between top executive turnovers and guidance. Although firm and industry characteristics are important determinants of guidance, we conclude that CEOs participate in firm-level policy decisions, whereas CFOs...
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Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses achieve profitable growth so...
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Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online...
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Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise This...
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by Staff
- 06 Dec 2021
- News
What's the Word?
Facebook which have first-party data? That remains a big question.” Gupta expects companies will adapt in the post-cookie era by relying more on contextual advertising—a bit of a throwback. “If you’re...
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- Web
Online Business Courses & Certifications | HBS Online
taking three courses in this subject area within 18 months. Marketing Develop marketing strategies that reach and retain customers. Explore Subject Digital Marketing Strategy Professor Sunil Gupta Develop...
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- Web
Placement - Doctoral
studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search...
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- Web
General Management - Faculty & Research
2024 Article How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management By: David M. Bersoff, Sandra J. Sucher and Peter Tufano April 2024 Case Unleashing Human Magic at Best Buy By: Leonard A. Schlesinger, View Details
- 2013
- Working Paper
Separating Homophily and Peer Influence with Latent Space
By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of...
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Keywords:
Social Influence;
Social Network;
Mobile App;
Peer Effects;
Latent Homophily;
Latent Space;
Proxy Variables;
Familiarity;
Behavior;
Consumer Behavior;
Applications and Software;
Social and Collaborative Networks;
Mobile and Wireless Technology;
Power and Influence;
Social Media
Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
- Web
Faculty & Research - Leadership
reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... April 2024 Case Unleashing Human Magic at Best Buy By: Leonard...
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- Web
Named Fellowship Funds - Alumni
Fellowship The John P. Endicott Fellowship was established through a generous bequest of John P. Endicott (MBA 1941). Endicott's career began at Douglas Aircraft and was followed View Details
- Web
Health Care - Faculty & Research
Schlesinger, Sunil Gupta and Amram Migdal April 2024 | Case | Faculty Research The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business...
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- Web
Human Behavior & Decision-Making - Faculty & Research
Schlesinger, Sunil Gupta and Amram Migdal April 2024 | Case | Faculty Research The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business...
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- Web
Technology & Innovation - Faculty & Research
Kerr Alan D. MacCormack Elie Ofek See All Seminars & Conferences Jun 17 17 Jun 2024 Consortium For Operational Excellence in Retailing (COER) 2024 Seminars & Conferences Harvard Business Publishing March 2013 Article For Mobile Devices, Think Apps, Not Ads By: View Details
- Web
Leadership - Faculty & Research
Cleveland; London; Abu Dhabi; Florida; Ohio Citation Educators Purchase Related Hill, Linda A., and Lydia Begag. "Dr. Tom Mihaljevic and Cleveland Clinic." Harvard Business School Case 424-031, April 2024. Unleashing Human Magic at Best BuyBy: Leonard A. Schlesinger,...
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- Web
2022 Reunion Presentations - Alumni
predicting financial market crashes, panics, and crises. Participants will leave this session understanding the state of the art in identifying financial market bubbles, and how predictable are crises. CASE STUDY Doing Business in the Digital Era Professor View Details