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All HBS Web
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- Faculty Publications (257)
- January–February 2023
- Article
External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures
By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward...
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Keywords:
Market Positioning;
Professionalization;
Scaling;
Entrepreneurship;
Strategy;
Business Startups;
Growth and Development;
Organizational Structure
DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
- November–December 2022
- Article
To See the Way Forward, Look Back
By: Ranjay Gulati
Most business leaders focus on the future much more than on the past, believing that their job is to embrace disruption and innovation, transform their organizations, and explore new frontiers. But decades of research on companies worldwide shows that most successful...
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Gulati, Ranjay. "To See the Way Forward, Look Back." Harvard Business Review (November–December 2022): 53–57.
- July 2022
- Supplement
Netflix: A Creative Approach to Culture and Agility (B)
By: Ranjay Gulati and Matt Higgins
This (B) case, set in summer 2022, was designed as a companion to "Netflix: A Creative Approach to Culture and Agility," a case set in 2018. The purpose of this brief document is to unlock a discussion around how the Netflix culture can be used to weather new...
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Keywords:
Netflix;
Corporate Culture;
Streaming;
Media;
Technology;
Corporate Entrepreneurship;
Innovation Leadership;
Innovation Strategy;
Leadership Style;
Organizational Culture;
Organizational Change and Adaptation;
Entertainment and Recreation Industry;
Media and Broadcasting Industry;
Motion Pictures and Video Industry;
Technology Industry;
California
Gulati, Ranjay, and Matt Higgins. "Netflix: A Creative Approach to Culture and Agility (B)." Harvard Business School Supplement 423-026, July 2022.
- July 2022
- Supplement
Building the Team at BlackBerry
By: Ranjay Gulati
Gulati, Ranjay. "Building the Team at BlackBerry." Harvard Business School Multimedia/Video Supplement 423-702, July 2022.
- July 2022
- Supplement
John Chen's Decision to Join BlackBerry
By: Ranjay Gulati
Gulati, Ranjay. "John Chen's Decision to Join BlackBerry." Harvard Business School Multimedia/Video Supplement 423-701, July 2022.
- July 2022
- Supplement
Key Learnings about Turnarounds
By: Ranjay Gulati
Gulati, Ranjay. "Key Learnings about Turnarounds." Harvard Business School Multimedia/Video Supplement 423-703, July 2022.
- July–August 2022
- Article
Generalized Trust, External Sourcing, and Firm Performance in Economic Downturns
By: Ranjay Gulati and Bart S. Vanneste
Gulati, Ranjay, and Bart S. Vanneste. "Generalized Trust, External Sourcing, and Firm Performance in Economic Downturns." Organization Science 33, no. 4 (July–August 2022): 1599–1619.
- May 2022
- Teaching Note
Volkswagen and Suzuki: A Match Made in Heaven (A)? and An Alliance Breaks Down (B1, B2)
By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case Nos. 420-037, 420-038, and 420-039.
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- March 22, 2022
- Article
The Great Resignation or the Great Rethink?
By: Ranjay Gulati
Unsettled by the pandemic, most people are considering our jobs with fresh perspective. Some are quitting, in what has been dubbed the Great Resignation. But, for many, it’s more of a Great Rethink. Do we really like our employers’ culture? Do we feel that we’re fairly...
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Gulati, Ranjay. "The Great Resignation or the Great Rethink?" Harvard Business Review (website) (March 22, 2022).
- April 2022
- Teaching Note
Transforming BlackBerry: From Smartphones to Software
By: Ranjay Gulati and Eppa Rixey
Teaching Note for HBS Case No. 421-052.
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- Article
The Messy but Essential Pursuit of Purpose
By: Ranjay Gulati
Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven...
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Keywords:
Purpose;
Sustainability;
Mission and Purpose;
Social Issues;
Environmental Sustainability;
Profit;
Business and Stakeholder Relations;
Decision Making
Gulati, Ranjay. "The Messy but Essential Pursuit of Purpose." Harvard Business Review 100, no. 2 (March–April 2022): 45–55.
- 2022
- Book
Deep Purpose: The Heart and Soul of High-Performance Companies
By: Ranjay Gulati
This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent...
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Keywords:
Purpose;
Business And Society;
Organizations;
Mission and Purpose;
Performance Effectiveness;
Organizational Culture
Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
- November 15, 2021
- Article
What Do Black Executives Really Want?
By: Frank Cooper III and Ranjay Gulati
Recruiting and retaining Black talent is a priority for many organizations. Most are committed to and investing in diversity, equity, and inclusion (DEI). And yet, according to interviews and focus groups with Black executives working in a variety of blue-chip...
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Keywords:
Black Executives;
Selection and Staffing;
Retention;
Race;
Organizational Culture;
Change Management
Cooper, Frank, III, and Ranjay Gulati. "What Do Black Executives Really Want?" Harvard Business Review (website) (November 15, 2021).
- Article
Agility Hacks
By: Amy C. Edmondson and Ranjay Gulati
In the past 20 years, the agile approach to improving products, services, and processes has swept the business world. Rooted in software development, agile has spread to many other functions, and some companies have turned much of their organization, including the...
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Keywords:
Agile Practices;
Agile Project Management;
Projects;
Management Practices and Processes;
Groups and Teams;
Innovation Strategy
Edmondson, Amy C., and Ranjay Gulati. "Agility Hacks." Harvard Business Review 99, no. 6 (November–December 2021).
- September 2021 (Revised March 2024)
- Case
Bühler: Mobilizing Industry Around a Common Purpose
By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen
Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,...
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Gulati, Ranjay, Franz Wohlgezogen, and Malini Sen. "Bühler: Mobilizing Industry Around a Common Purpose." Harvard Business School Case 822-001, September 2021. (Revised March 2024.)
- August 2021
- Teaching Note
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case No. 821-092.
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- August 2021
- Case
Livongo: Scaling a Purpose-Driven Organization in Healthcare
By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people...
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Keywords:
Healthcare Industry;
Scaling;
Telehealth;
Health Care and Treatment;
Small Business;
Internet and the Web;
Customer Focus and Relationships;
Growth and Development Strategy;
Opportunities;
Mergers and Acquisitions;
Health Industry
Gulati, Ranjay, Aseem Shukla, and Reva Nohria. "Livongo: Scaling a Purpose-Driven Organization in Healthcare." Harvard Business School Case 422-017, August 2021.
- June 2021 (Revised October 2021)
- Supplement
CFM International (B): LEAPing Into the Future
By: Ranjay Gulati, Yves Doz and Kerry Herman
By 2017, after a long and highly successful run, the joint venture CFM’s and its parent firms’ leadership faces new challenges and must once again reconsider their commitment to the JV. CFM’s engines have come to dominate the narrow body aircraft market, but technology...
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- May 13, 2021
- Article
Why Today's Startups Pursue Both Ideas and Ideals
By: Ranjay Gulati
Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not...
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Gulati, Ranjay. "Why Today's Startups Pursue Both Ideas and Ideals." Harvard Business Review (website) (May 13, 2021).
- April 2021
- Case
Transforming BlackBerry: From Smartphones to Software
By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business...
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Keywords:
Pivot;
Managing Change;
Turnaround;
Smartphone;
Change Management;
Leading Change;
Transformation;
Organizational Change and Adaptation;
Digital Platforms;
Change;
Information Infrastructure;
Applications and Software;
Competitive Strategy;
Cybersecurity;
Technology Industry;
Transportation Industry;
Canada
Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.