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Show Results For
-
All HBS Web
(2,476)
- People (2)
- News (532)
- Research (1,648)
- Events (3)
- Multimedia (9)
- Faculty Publications (908)
- February 2018
- Case
Redfin
By: Marco Di Maggio and Julia Kelley
Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided...
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- April 2024
- Case
Unleashing Human Magic at Best Buy
By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on...
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Keywords:
Change;
Change Management;
Transformation;
Transition;
Communication Intention and Meaning;
Communication Strategy;
Customer Focus and Relationships;
Customers;
Health;
Digital Transformation;
Digital Strategy;
Job Cuts and Outsourcing;
Labor;
Leadership;
Leadership Development;
Leadership Style;
Leading Change;
Management;
Management Practices and Processes;
Management Style;
Business or Company Management;
Crisis Management;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Outcome or Result;
Failure;
Success;
Personal Development and Career;
Strategy;
Strategic Planning;
Adaptation;
Competition;
Retail Industry;
Minneapolis;
Minnesota;
United States
Michelle A. Kinch
Michelle Kinch's research uses both laboratory and field experiments to examine how firms can more productively build relationships with customers by understanding and influencing their operating behavior. Her research agenda has begun with an investigation of the...
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- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle...
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Keywords:
Business Startups;
Decisions;
Revenue;
Marketing Strategy;
Product Launch;
Sales;
Opportunities;
Information Technology;
Technology Industry
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
- January 2002 (Revised May 2003)
- Case
ProfitLogic
By: Richard G. Hamermesh, Michael J. Roberts and Taslim Pirmohamed
Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time...
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Keywords:
History;
Business Model;
Venture Capital;
Cash Flow;
Decision Choices and Conditions;
Balanced Scorecard;
Service Industry;
Service Industry
Hamermesh, Richard G., Michael J. Roberts, and Taslim Pirmohamed. "ProfitLogic." Harvard Business School Case 802-110, January 2002. (Revised May 2003.)
- September 2010 (Revised January 2012)
- Case
Emergia: Driving Profitability on Help Desk Contracts
Emergia wants to keep its customer happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?
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Keywords:
Customer Relationship Management;
Customer Satisfaction;
Profit;
Job Cuts and Outsourcing;
Management Analysis, Tools, and Techniques;
Service Operations;
Performance Capacity;
Performance Evaluation;
Mathematical Methods;
Service Industry
Martinez Jerez, F. Asis, and Lisa Brem. "Emergia: Driving Profitability on Help Desk Contracts." Harvard Business School Case 111-048, September 2010. (Revised January 2012.)
- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
mail carrier to supplement the family's income. Even so, when young Malcolm graduated from high school in 1931, the country was in the midst of the Depression and further schooling was simply not an option. Pumping gas at a service...
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- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
non-committal prices. That is, until Birchbox came along in 2010 with an innovative offer: Pay a monthly fee and receive a curated box of beauty samples by mail. “They said, ‘We're going to start off doing this one part of the customer...
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- 26 Jun 2015
- Video
Into the FIELD
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a...
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Keywords:
Communication Technology;
Customer Satisfaction;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Network Effects;
Service Delivery;
Social and Collaborative Networks;
Internet;
Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- 10 Jan 2020
- News
Competing in the Age of AI
- 01 Jul 2014
- Working Paper Summaries
Creating Reciprocal Value Through Operational Transparency
- 28 Apr 2003
- Research & Ideas
Supply Chain Risk: Deal With It
efficiency has been cast in high relief, supply chain managers realize that they can no longer focus solely on cost reduction—any calculation of a supply chain's return on investment must also take customer satisfaction into account....
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Keywords:
by David Stauffer
- October 2015
- Article
How Smart, Connected Products Are Transforming Companies
By: Michael E. Porter and James E. Heppelmann
The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James...
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Keywords:
Organizational Change and Adaptation;
Technological Innovation;
Information Technology;
Organizational Structure;
Operations;
Business Strategy
Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
- November 2010 (Revised April 2011)
- Case
Aman Resorts
By: Eugene Soltes and Aldo Sesia
This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's...
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Keywords:
Business Model;
Customer Focus and Relationships;
Customer Satisfaction;
Globalized Firms and Management;
Employees;
Service Delivery;
Business Strategy;
Accommodations Industry
Soltes, Eugene, and Aldo Sesia. "Aman Resorts." Harvard Business School Case 111-012, November 2010. (Revised April 2011.) (request a courtesy copy.)
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same customers might not value being given only the...
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Keywords:
by Dina Gerdeman
- October 2005
- Case
Wipro Technologies: The Factory Model
Based in Bangalore, Wipro Technologies is a rapidly growing software services company. Wipro is experimenting with a new software service delivery model that draws on the principles of the Toyota production system and "lean" manufacturing. Addresses the advantages and...
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Keywords:
Job Cuts and Outsourcing;
Service Operations;
Applications and Software;
Standards;
Information Technology Industry;
Bangalore
Upton, David M., and Virginia Fuller. "Wipro Technologies: The Factory Model." Harvard Business School Case 606-021, October 2005.
- February 2011 (Revised November 2012)
- Case
Product Development at OPOWER
By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom...
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Keywords:
Business Startups;
Customer Relationship Management;
Entrepreneurship;
Growth Management;
Product Development;
Sales;
Customization and Personalization;
Energy Conservation;
Environmental Sustainability;
Information Technology Industry;
Utilities Industry
Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
- April–June 2015
- Article
It Doesn't Matter If Competitors Know Your Strategy
It is difficult for people to implement what they don't understand. Yet, research indicates that, on average, more than 50% of employees in organizations say they do not understand their organization's strategy. Further, the percentage of people reporting ignorance of...
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Cespedes, Frank V. "It Doesn't Matter If Competitors Know Your Strategy." ThinkSales (April–June 2015), 10–11.
- August 2010 (Revised November 2020)
- Module Note
Integrating Around the Job to Be Done
By: Clayton Christensen, Rory McDonald, Laura E Day and Shaye Roseman
Unlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of...
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Keywords:
Integration Planning;
Jobs;
Market Segmentation;
Customer Satisfaction;
Marketing;
Jobs and Positions;
Marketing Strategy;
Segmentation;
Integration;
Planning
Christensen, Clayton, Rory McDonald, Laura E Day, and Shaye Roseman. "Integrating Around the Job to Be Done." Harvard Business School Module Note 611-004, August 2010. (Revised November 2020.)