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Show Results For
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All HBS Web
(435)
- News (107)
- Research (232)
- Events (1)
- Multimedia (13)
- Faculty Publications (150)
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records...
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Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
the effect arises by affecting people's judgments of the intrusiveness of the inquiries; Study 2C goes further by showing that the effect is altered when privacy concerns are primed at the outset of the study. This research helps...
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Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
acceptable). Studies 2 and 3 show that revealing unacceptable information flows reduces ad effectiveness, which is driven by increasing consumers’ relative concern for their privacy over desire for the personalization that such targeting...
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Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
When North Carolina governor Pat McCrory recently signed into law the Public Facilities Privacy & Securities Act, in response to a Charlotte city ordinance that, among other things, would have prohibited discrimination based on sexual...
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- 08 Jun 2010
- First Look
First Look: June 8
engaged citizens and the potential for new innovations from the private sector. Potential drawbacks of open access including security and privacy issues are illustrated. Issues related to the role of government in releasing data and the...
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Martha Lagace
- 02 Oct 2015
- News
The ‘F’ Word
and business partners. It took the federal courts nine years to determine in a landmark case that Alibris email practices had violated no privacy laws, caused no harm, nor created undue benefits for the company. I never forgot the...
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Walt Disney Studios
- 05 Feb 2013
- First Look
First Look: Feb. 5
similar to that of advertising. A major challenge is that privacy laws prevent us from observing information about the applicant pool. I overcome this challenge by using order statistic distribution to infer applicant quality from...
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Sean Silverthorne
- Web
Print View - Course Catalog
executing best-in-class digital campaigns. In addition, the course will offer optional experimental labs on cutting-edge topics for students interested in going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and...
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