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- March 2024
- Case
“The Wheels on the Bus” Go Electric: Highland Electric Fleets and Partners
By: Rosabeth M. Kanter and Jacob A. Small
The yellow school bus was a friendly iconic image on American roads, memorialized in a classic children’s song. In 2023, the U.S. manufactured 37,000 new school buses, with a manufacturing market value exceeding $4.7 billion. In 2024, electric school buses were...
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- January 2024
- Case
Frank Cornelissen: The Great Sulfite Debate (A)
By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine...
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Keywords:
Budgets and Budgeting;
Business Earnings;
Agribusiness;
Plant-Based Agribusiness;
Family Business;
For-Profit Firms;
Small Business;
Change Management;
Transition;
Communication Strategy;
Decision Making;
Cost vs Benefits;
Financial Management;
Financial Strategy;
Profit;
Revenue;
Spending;
Globalization;
Global Strategy;
Goods and Commodities;
Innovation Strategy;
Crisis Management;
Goals and Objectives;
Growth Management;
Success;
Strategic Planning;
Problems and Challenges;
Risk and Uncertainty;
Cognition and Thinking;
Reputation;
Strategy;
Adaptation;
Expansion;
Food and Beverage Industry;
Europe;
Italy
Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
- January 2024
- Teaching Note
Frank Cornelissen: The Great Sulfite Debate (A) & (B)
By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between...
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Keywords:
Budgets and Budgeting;
Business Earnings;
Agribusiness;
Plant-Based Agribusiness;
Family Business;
For-Profit Firms;
Small Business;
Change Management;
Transition;
Communication Strategy;
Decision Making;
Cost vs Benefits;
Financial Management;
Financial Strategy;
Profit;
Revenue;
Spending;
Globalization;
Global Strategy;
Goods and Commodities;
Innovation Strategy;
Crisis Management;
Goals and Objectives;
Growth Management;
Success;
Strategic Planning;
Problems and Challenges;
Risk and Uncertainty;
Cognition and Thinking;
Reputation;
Strategy;
Adaptation;
Expansion;
Food and Beverage Industry;
Europe;
Italy
- January 2024
- Supplement
Frank Cornelissen: The Great Sulfite Debate (B)
By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine...
View Details
Keywords:
Budgets and Budgeting;
Business Earnings;
Agribusiness;
Plant-Based Agribusiness;
Business Startups;
Family Business;
For-Profit Firms;
Small Business;
Change Management;
Transition;
Communication;
Decision Making;
Cost vs Benefits;
Decisions;
Entrepreneurship;
Environmental Sustainability;
Values and Beliefs;
Financial Management;
Financial Strategy;
Profit;
Revenue;
Spending;
Globalization;
Global Strategy;
Goods and Commodities;
Innovation Strategy;
Crisis Management;
Goals and Objectives;
Growth Management;
Success;
Strategic Planning;
Problems and Challenges;
Risk and Uncertainty;
Cognition and Thinking;
Reputation;
Strategy;
Adoption;
Expansion;
Food and Beverage Industry;
Europe;
Italy
Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
- January 2024
- Supplement
Accounting Red Flags or Red Herrings at Catalent? (B)
By: Joseph Pacelli, ZeSean Ali and Tom Quinn
GlassHouse Research identified accounting red flags at Catalent. Fiat Lux Partners countered most of GlassHouse’s claims. Who was right? This update explores the aftermath of the short seller duel.
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Keywords:
Accounting Audits;
Acquisition;
Budgets and Budgeting;
Business Earnings;
Earnings Management;
Cost Accounting;
Fair Value Accounting;
Financial Reporting;
Revenue Recognition;
Integrated Corporate Reporting;
Fairness;
Moral Sensibility;
Values and Beliefs;
Government Legislation;
Conflict of Interests;
Announcements;
Blogs;
Debates;
Lawsuits and Litigation;
Stocks;
Performance Productivity;
Pharmaceutical Industry;
Accounting Industry;
United States
- December 2023 (Revised February 2024)
- Case
Transforming Healthcare Delivery at Karolinska University Hospital
By: Susanna Gallani, Mary Witkowski, Elena Corsi and Nikolina Jonsson
The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs,...
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Keywords:
Change Management;
Transformation;
Transition;
Business Organization;
Communication Strategy;
Information Infrastructure;
Service Delivery;
Organizational Change and Adaptation;
Organizational Structure;
Health Industry;
Sweden;
Europe
Gallani, Susanna, Mary Witkowski, Elena Corsi, and Nikolina Jonsson. "Transforming Healthcare Delivery at Karolinska University Hospital." Harvard Business School Case 124-070, December 2023. (Revised February 2024.)
- 2023
- Article
Balancing Risk and Reward: An Automated Phased Release Strategy
By: Yufan Li, Jialiang Mao and Iavor Bojinov
Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a...
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Li, Yufan, Jialiang Mao, and Iavor Bojinov. "Balancing Risk and Reward: An Automated Phased Release Strategy." Advances in Neural Information Processing Systems (NeurIPS) (2023).
- December 2023
- Article
Looking Forward – To Better Strategy-Sales Coordination
Business decisions are about tomorrow, not yesterday. A key to looking forward in most firms is the annual strategy meeting, where linking sales efforts with strategy is vital for implementation and profitable growth. But according to surveys, less than half of...
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Cespedes, Frank V. "Looking Forward – To Better Strategy-Sales Coordination." Top Sales Magazine (December 2023), 26–27.
- October 2023 (Revised January 2024)
- Case
Accounting Red Flags or Red Herrings at Catalent? (A)
By: Joseph Pacelli, ZeSean Ali and Tom Quinn
Fund manager Janet Curie asked for a recommendation about the pharmaceutical company Catalent. The company seemed like a solid investment. However, a pair of research reports issued over the previous two months complicated this narrative. GlassHouse Research, a short...
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Keywords:
Accounting Audits;
Budgets and Budgeting;
Business Earnings;
Earnings Management;
Cost Accounting;
Fair Value Accounting;
Financial Reporting;
Revenue Recognition;
Integrated Corporate Reporting;
Fairness;
Moral Sensibility;
Values and Beliefs;
Government Legislation;
Conflict of Interests;
Forms of Communication;
Announcements;
Blogs;
Debates;
Pharmaceutical Industry;
Accounting Industry;
United States
- October 2023 (Revised January 2024)
- Case
Ball: EVA Driving the World's Leading Can Manufacturer (A)
By: Jonas Heese and Susan Pinckney
The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied...
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Keywords:
Budgets and Budgeting;
Cost Accounting;
Financial Reporting;
Financial Statements;
Buildings and Facilities;
Green Building;
Mergers and Acquisitions;
Customer Satisfaction;
Decisions;
Forecasting and Prediction;
Machinery and Machining;
Asset Pricing;
Corporate Finance;
Capital;
Cost;
Financial Management;
Goods and Commodities;
Compensation and Benefits;
Executive Compensation;
Employee Relationship Management;
Goals and Objectives;
Resource Allocation;
Business Strategy;
Corporate Strategy;
Food and Beverage Industry;
United States;
Arizona;
California;
Texas
Heese, Jonas, and Susan Pinckney. "Ball: EVA Driving the World's Leading Can Manufacturer (A)." Harvard Business School Case 124-002, October 2023. (Revised January 2024.)
- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the...
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- June 2023
- Teaching Note
Komatsu and Smart Construction
By: David J. Collis
Teaching Note for HBS Case No. 521-042. The case describes the introduction by Komatsu, the Japanese earth moving equipment manufacturer, of a new business model—Smart Construction. This replaces the one-time sale of a capital good with a software platform that...
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- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....
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- June 2023
- Teaching Note
Graphic Packaging: Project Cowboy (A, B, C, & D)
By: Benjamin C. Esty and Scott Mayfield
Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086.
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- June 2023
- Supplement
Graphic Packaging: Project Cowboy (D)
By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
Analyzes the company's decision on Project Cowboy following the events described in the C Case
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Keywords:
Capital Budgeting;
Growth Management;
Demand and Consumers;
Duopoly and Oligopoly;
Competitive Strategy;
Competitive Advantage;
Expansion;
Value Creation;
Supply and Industry;
Pulp and Paper Industry;
Manufacturing Industry;
United States;
North America
Esty, Benjamin C., Scott Mayfield, and Philipp Chvanov. "Graphic Packaging: Project Cowboy (D)." Harvard Business School Supplement 223-086, June 2023.
- May 2023
- Case
America’s Budget Impasse, 2009-2023
By: Richard Vietor
In May of 2023, President Biden faced a crisis of debt. The debt ceiling was
about to be breached, while House Republicans demanded cuts of $3.5 trillion if they
were to raise the ceiling. President Biden refused. The case consists of excerpts from
the President...
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- March 2023
- Case
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...
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Keywords:
Innovation Leadership;
Innovation Strategy;
Organizational Design;
Technology Industry;
Advertising Industry;
Information Technology Industry;
United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)." Harvard Business School Case 423-076, March 2023.
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...
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Keywords:
Innovation Leadership;
Organizational Culture;
Technology Industry;
Information Technology Industry;
Advertising Industry;
United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
- February 2023
- Case
Graphic Packaging: Project Cowboy (A)
By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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Keywords:
Capital Budgeting;
Growth Management;
Demand and Consumers;
Duopoly and Oligopoly;
Competitive Strategy;
Competitive Advantage;
Expansion;
Value Creation;
Supply and Industry;
Pulp and Paper Industry;
Manufacturing Industry;
United States;
North America
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023.
- February 2023
- Supplement
Graphic Packaging: Project Cowboy (A) Courseware
By: Benjamin C. Esty and Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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