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- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their...
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Keywords:
History;
Competitive Strategy;
Industry Structures;
Growth and Development Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
- January 2006 (Revised February 2006)
- Case
E.ON Corporate Strategy
By: Forest L. Reinhardt and Sebastian Frankenberger
Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of...
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Keywords:
Diversification;
Vertical Integration;
Corporate Strategy;
Globalization;
Energy Sources;
Economics;
Energy Industry;
Germany;
United States;
Europe
Reinhardt, Forest L., and Sebastian Frankenberger. "E.ON Corporate Strategy." Harvard Business School Case 706-015, January 2006. (Revised February 2006.)
- October 2003
- Case
Financing Biodiversity Conservation by the Global Conservation Fund
By: Mihir A. Desai and Julia Stevens
The Global Conservation Fund is an international nonprofit organization with a $100 million endowment and an exclusive focus on land preservation. The fund and its director must decide which projects to fund over the next year and what financing mechanism to use....
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Keywords:
Environmental Protection;
Project Evaluation;
Environmental Sustainability;
Projects;
Finance;
Decision Making;
Financial Instruments;
Nonprofit Organizations
Desai, Mihir A., and Julia Stevens. "Financing Biodiversity Conservation by the Global Conservation Fund." Harvard Business School Case 204-019, October 2003.
- January 2002 (Revised January 2004)
- Case
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,...
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Keywords:
Price;
Growth and Development;
Brands and Branding;
Emerging Markets;
Industry Structures;
Performance;
Competition;
Competitive Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
- June 1998 (Revised April 2000)
- Case
GM Powertrain
By: Amy C. Edmondson and Mikelle Eastley
Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting...
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Keywords:
Service Operations;
Labor Unions;
Problems and Challenges;
Technological Innovation;
Change Management;
Machinery and Machining;
Manufacturing Industry;
Auto Industry;
United States
Edmondson, Amy C., and Mikelle Eastley. "GM Powertrain." Harvard Business School Case 698-008, June 1998. (Revised April 2000.)
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red.
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Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- Research Summary
Corporate transparency and information disclosure strategies
This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy. My prior research in this area explored why...
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- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details
- Research Summary
Managing sustainability in supply chains
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations...
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- Research Summary
Overview
By: Robert S. Kaplan
Kaplan introduced time-driven activity-based costing (TDABC) to provide the cost component in Michael Porter's Value Based Health Care framework of delivering superior patient outcomes at lower societal cost. TDABC is becoming the global standard for health care...
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- Teaching Interest
Reimagining Capitalism: Business and Big Problems
By: George Serafeim
Professor Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the MBA. Cases taught in this course include among others:
Fighting corruption and turning around an organization... View Details
Keywords:
Capitalism;
Corporate Accountability;
Leadership;
Sustainability;
Climate Change;
Inequality;
ESG;
"ESG (Environmental, Social, Governance) Performance;
Corporate Social Responsibility;
Culture;
Corporate Purpose;
Change;
Performance;
Strategy;
Measurement And Metrics;
Competitive Advantage
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