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- April 2024
- Case
Michelin in Motion: Putting Purpose to Work
By: Hubert Joly, Nitin Nohria and Emilie Billaud
When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a...
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Keywords:
Transformation;
Talent and Talent Management;
Innovation Strategy;
Leadership;
Leading Change;
Goals and Objectives;
Growth and Development Strategy;
Management Practices and Processes;
Organizational Culture;
Identity;
Motivation and Incentives;
Corporate Strategy;
Diversification;
Value Creation;
Manufacturing Industry;
Rubber Industry;
Transportation Industry;
Europe;
France
- April 2024
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of...
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Keywords:
Cost vs Benefits;
Decisions;
Judgments;
Values and Beliefs;
Global Strategy;
Health Care and Treatment;
Patents;
Growth and Development Strategy;
Growth Management;
Product Positioning;
Supply and Industry;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Opportunities;
Social Issues;
Equality and Inequality;
Pharmaceutical Industry;
Health Industry;
Denmark;
United States;
Europe;
China;
India;
Middle East;
North Africa
- March 2024 (Revised March 2024)
- Case
Governing OpenAI
By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic...
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Keywords:
Artificial Intelligence;
Board Of Directors;
Board Decisions;
Board Dynamics;
Business Ethics;
Corporate Boards;
Governance Changes;
Governance Structure;
Leadership Change;
Legal Aspects Of Business;
Nonprofit;
Nonprofit Governance;
Open Source;
Partnerships;
Regulation;
Strategy And Execution;
Technological Change;
AI and Machine Learning;
Corporate Governance;
Leadership;
Management;
Mission and Purpose;
Technological Innovation;
Technology Industry;
San Francisco;
United States
- January 2024
- Case
ECOALF: Fashion for the Future
By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the...
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Keywords:
Business Growth and Maturation;
Business Model;
Decisions;
Business Earnings;
Profit;
Growth and Development Strategy;
Communication Intention and Meaning;
Values and Beliefs;
Mission and Purpose;
Competition;
Climate Change;
Environmental Sustainability;
Social Marketing;
Marketing Channels;
E-commerce;
Corporate Social Responsibility and Impact;
Fashion Industry;
Spain;
Germany;
Italy;
Europe;
United States
Keenan, Elizabeth A., Diego Aparicio, Carlota Moniz, and María José Satrústegui. "ECOALF: Fashion for the Future." Harvard Business School Case 524-057, January 2024.
- January 2024
- Technical Note
The ICARUS Principles: What It Takes to Tackle the World
By: Debora L. Spar and Julia M. Comeau
Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of...
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Keywords:
Purpose;
Mission;
Social Business;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Social Enterprise;
For-Profit Firms
Spar, Debora L., and Julia M. Comeau. "The ICARUS Principles: What It Takes to Tackle the World." Harvard Business School Technical Note 324-055, January 2024.
- January 2024 (Revised May 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the...
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Keywords:
Advertising;
Business Startups;
Customer Focus and Relationships;
Decisions;
Forecasting and Prediction;
Age;
Ethnicity;
Gender;
Corporate Entrepreneurship;
Entrepreneurship;
Working Capital;
Innovation Leadership;
Innovation Strategy;
Intellectual Property;
Trademarks;
Leadership Style;
Growth and Development;
Growth and Development Strategy;
Marketing;
Product Marketing;
Product Launch;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Private Ownership;
Performance Effectiveness;
Strategic Planning;
Problems and Challenges;
Prejudice and Bias;
Social Issues;
Strategy;
Competition;
Competitive Strategy;
Expansion;
Food and Beverage Industry;
Tourism Industry;
United States;
Tennessee;
France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
- November 22, 2023
- Article
Unifying Your Company Around a Moral Goal
By: Ranjay Gulati
In turbulent times, companies need a reliable anchor to guide decision-making. When organizations become moral communities, underpinned by purpose, they provide that stability for stakeholders as well as a reassuring sense of hope, solidarity, agency, and meaning....
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Gulati, Ranjay. "Unifying Your Company Around a Moral Goal." Harvard Business Review Digital Articles (November 22, 2023).
- November 2023 (Revised February 2024)
- Case
'Care in Every Drop': Ayala Corporation and Manila Water (A)
By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau
Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of...
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Keywords:
Family Business;
Economic Growth;
Social Entrepreneurship;
Climate Change;
Natural Resources;
Crisis Management;
Failure;
Privatization;
Social Issues;
Urban Development;
Adaptation;
Public Opinion;
Mission and Purpose;
Utilities Industry;
Asia;
Philippines
Spar, Debora L., Paul Healy, Tricia Peralta, and Julia M. Comeau. "'Care in Every Drop': Ayala Corporation and Manila Water (A)." Harvard Business School Case 324-038, November 2023. (Revised February 2024.)
- November 2023 (Revised November 2023)
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from...
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- November 2023
- Case
Tata Group in 2021: Pursuing Profits through Purpose
By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200...
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- October 26, 2023
- Article
How to Connect Employees to Your Company’s Purpose
By: Hubert Joly
We know making a noble corporate purpose — that is, one aimed at doing something good in the world — come to life is both important and hard. Emerging practices from leading companies show that the journey is not about top-down messaging. If anything, it’s about...
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Joly, Hubert. "How to Connect Employees to Your Company’s Purpose." Harvard Business Review (website) (October 26, 2023).
- October 16, 2023
- Article
How a Defined Purpose Drove Unilever’s Turnaround
By: Ranjay Gulati
Keywords:
Mission and Purpose;
Leadership;
Corporate Social Responsibility and Impact;
Environmental Sustainability
Gulati, Ranjay. "How a Defined Purpose Drove Unilever’s Turnaround." Inc.com (October 16, 2023).
- September 2023
- Teaching Note
Patagonia: 'Earth Is Now Our Only Shareholder'
By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
Teaching Note for HBS Case No. 323-057. Patagonia’s change of ownership from a privately held company to a perpetual purpose trust and 501(c)(4) nonprofit in order to use the company’s profit to fight the environmental crisis and be a model for future businesses.
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Keywords:
Trusts;
Business Ventures;
Business Organization;
Family Business;
Restructuring;
Change;
Disruption;
Transition;
Decision Making;
Ethics;
Values and Beliefs;
Finance;
Financial Management;
Governance;
Corporate Governance;
Investment Activism;
Innovation Leadership;
Labor;
Law;
Common Law;
Management;
Goals and Objectives;
Organizations;
Corporate Social Responsibility and Impact;
Organizational Change and Adaptation;
Organizational Culture;
Ownership;
Ownership Type;
Family Ownership;
Private Ownership;
Social Enterprise;
Nonprofit Organizations;
Society;
Social Issues;
Wealth and Poverty;
Value;
Value Creation;
Apparel and Accessories Industry;
United States
- September 2023
- Article
Corporate Purpose in Public and Private Firms
By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for...
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Keywords:
Purpose;
Corporate Purpose;
Culture;
Corporate Culture;
Public And Private Organizations;
Hedge Fund;
Executive Pay;
Corporate Governance;
Corporate Strategy;
Organizational Culture;
Mission and Purpose;
Employees;
Attitudes;
Executive Compensation;
Ownership
Gartenberg, Claudine, and George Serafeim. "Corporate Purpose in Public and Private Firms." Management Science 69, no. 9 (September 2023): 5087–5111.
- August 2023 (Revised March 2024)
- Case
Raya Partners: Profitability and Purpose
By: Arthur Segel, Ephraim Mernick and Olivia Barba
Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant...
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Keywords:
Factories, Labs, and Plants;
Communication Strategy;
Private Equity;
Job Cuts and Outsourcing;
Corporate Social Responsibility and Impact;
Mexico;
Vermont
Segel, Arthur, Ephraim Mernick, and Olivia Barba. "Raya Partners: Profitability and Purpose." Harvard Business School Case 224-014, August 2023. (Revised March 2024.)
- 2023
- Working Paper
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry
By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since...
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Keywords:
Soccer;
"Sports Organizations,;
Business History;
Strategy;
Brands and Branding;
Technology Adoption;
Sports Industry
Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023.
- June 2023
- Article
Can Purpose Foster Stakeholder Trust in Corporations
By: Ranjay Gulati and Franz Wohlgezogen
As part of institutional changes toward more responsible capitalism, firms increasingly articulate a purpose beyond simply profit as a central tenet of their governance. Management scholarship has noted the potential advantages of such purpose-focus for stakeholder...
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Keywords:
Stakeholder Management;
Moral Identity;
Mission and Purpose;
Trust;
Corporate Governance;
Business and Stakeholder Relations
Gulati, Ranjay, and Franz Wohlgezogen. "Can Purpose Foster Stakeholder Trust in Corporations." Strategy Science 8, no. 2 (June 2023): 270–287.
- 2023
- Working Paper
How Wicked Problems Drive Business Performance: A Review of the Academic Literature
By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve...
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Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "How Wicked Problems Drive Business Performance: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-064, April 2023.
- 2023
- Book
Deeply Responsible Business: A Global History of Values-Driven Leadership
By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should...
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Keywords:
Corporate Responsibility;
Business Ecuation;
Socially Responsible Investing;
Business Education;
Ethics;
Leadership;
Business History;
Philanthropy and Charitable Giving;
Religion;
Social Enterprise;
Social Issues;
Wealth and Poverty;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Banking Industry;
Beauty and Cosmetics Industry;
Computer Industry;
Consumer Products Industry;
Education Industry;
Fashion Industry;
Financial Services Industry;
Food and Beverage Industry;
Green Technology Industry;
Manufacturing Industry;
Electronics Industry;
Agriculture and Agribusiness Industry;
United Kingdom;
Germany;
United States;
Japan;
India;
Latin America
Jones, Geoffrey. Deeply Responsible Business: A Global History of Values-Driven Leadership. Cambridge, MA: Harvard University Press, 2023.
- March 2023 (Revised September 2023)
- Case
Patagonia: 'Earth Is Now Our Only Shareholder'
By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50...
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Keywords:
Trusts;
Business Ventures;
Business Organization;
Family Business;
Restructuring;
Change;
Disruption;
Transition;
Decision Making;
Ethics;
Values and Beliefs;
Finance;
Financial Management;
Governance;
Corporate Governance;
Investment Activism;
Leadership;
Labor;
Law;
Common Law;
Management;
Goals and Objectives;
Organizations;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Ownership;
Ownership Type;
Family Ownership;
Private Ownership;
Social Enterprise;
Nonprofit Organizations;
Society;
Social Issues;
Wealth and Poverty;
Value;
Value Creation;
Apparel and Accessories Industry;
United States
Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Case 323-057, March 2023. (Revised September 2023.)