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All HBS Web
(3,573)
- Faculty Publications (964)
Show Results For
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All HBS Web
(3,573)
- Faculty Publications (964)
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- Research Summary
Managing Product Development in Rapidly Changing Environments
- Research Summary
Managing the Manufacturer-Retailer Interface
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- Research Summary
Negotiation Complexity
- Forthcoming
- Article
On the Representativeness of Voter Turnout
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
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Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage
Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details
- Research Summary