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- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
By: Karen Mills
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech...
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- Teaching Interest
Marketing Strategies for Profitable Growth—China
By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help...
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- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product...
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- Research Summary
Trust
By: Sandra J. Sucher
In this research, I aim to provide a practical orientation to trust—how to build it, how it can be damaged, how it might be repaired—grounded in my experience as an executive and in the research on organizational trust and moral philosophy. As a case researcher, I... View Details
Keywords:
Power;
Globalization;
Leadership;
Corporate Culture;
Future Of Work;
Innovation;
Human Resources;
Technology Strategy;
Automation;
Stakeholder Engagement;
Employee Attitude;
Customer Behavior;
Shareholder Value;
Government And Business;
Impact Investing;
Corporate Accountability;
Corporate Change And Sustainability;
Asia;
Europe;
South America;
Middle East;
North And Central America;
Trust;
Asia;
Europe;
South America;
Middle East;
North and Central America
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