Filter Results
:
(144)
Show Results For
-
All HBS Web
(683)
- Faculty Publications (144)
Show Results For
-
All HBS Web
(683)
- Faculty Publications (144)
England →
←
Page 8 of
144
Results
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
View Details
Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- November 1982
- Case
Conversion Training at New England Telephone (A)
By: D. Quinn Mills and E. Mary Lou Balbaky
Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (A)." Harvard Business School Case 383-099, November 1982.
- November 1982
- Case
Conversion Training at New England Telephone (B)
By: D. Quinn Mills and E. Mary Lou Balbaky
Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (B)." Harvard Business School Case 383-100, November 1982.
- November 1980
- Case
New England Farmers Cooperative, Inc. (A)
Cash, James I., Jr. "New England Farmers Cooperative, Inc. (A)." Harvard Business School Case 181-043, November 1980.
- ←
- 8