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All HBS Web
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- Faculty Publications (167)
Fashion →
- July 2004 (Revised March 2006)
- Teaching Note
The Birth of the Swatch (TN)
By: Youngme E. Moon
Teaching Note to (2-504-096).
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- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest...
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Keywords:
Brands and Branding;
Management Teams;
Luxury;
Product Launch;
Distribution;
Product Positioning;
Advertising;
Market Entry and Exit;
Fashion Industry;
Fashion Industry;
United Kingdom
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
- March 2003
- Teaching Note
Brioni (TN)
By: David E. Bell
Teaching Note for (9-503-057).
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Keywords:
Fashion Industry
- February 2003 (Revised April 2003)
- Case
Brioni
By: David E. Bell
Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to...
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- August 2002
- Teaching Note
Sa Sa Cosmetics, TN
By: David E. Bell
Teaching Note for (9-502-085).
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- June 2002
- Case
Vans: Skating on Air
By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines...
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Keywords:
Brands and Branding;
Product Launch;
Demand and Consumers;
Product Development;
Value Creation;
Apparel and Accessories Industry;
Retail Industry;
California
Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
- May 2002 (Revised May 2003)
- Case
Sa Sa Cosmetics
By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
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Keywords:
Crisis Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Distribution;
Fashion Industry;
Fashion Industry
Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
- March 2002
- Teaching Note
Talbots - A Classic TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-082).
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Keywords:
Fashion Industry
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key...
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Keywords:
Entrepreneurship;
Resignation and Termination;
Technological Innovation;
Marketing Strategy;
Product Development;
Luxury;
Information Infrastructure;
Value Creation;
Fashion Industry;
Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- summer 2001
- Article
Optimizing Inventory Replenishment of Retail Fashion Products
By: Ananth Raman, Marshall Fisher and Kumar Rajaram
Raman, Ananth, Marshall Fisher, and Kumar Rajaram. "Optimizing Inventory Replenishment of Retail Fashion Products." Manufacturing & Service Operations Management 3, no. 3 (summer 2001): 230–241.
- April 2001 (Revised April 2002)
- Case
Liz Claiborne China
By: Joseph L. Bower, Sonja Ellingson Hout and Fred Young
A new country manager builds the Shanghai office of Liz Claiborne into a powerful sourcing organization using local talent. She explains the nuts and bolts of transforming the office.
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Keywords:
Business Subsidiaries;
Transformation;
Selection and Staffing;
Leadership;
Managerial Roles;
Market Entry and Exit;
Fashion Industry;
China
Bower, Joseph L., Sonja Ellingson Hout, and Fred Young. "Liz Claiborne China." Harvard Business School Case 301-098, April 2001. (Revised April 2002.)
- February 2000 (Revised May 2001)
- Case
BET.com
By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a...
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Keywords:
Product Positioning;
Ethnicity;
Internet and the Web;
Age;
Race;
Decision Choices and Conditions;
Business Startups;
Entertainment and Recreation Industry;
United States
Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
- January 2000
- Case
Talbots - A Classic
By: V. Kasturi Rangan and Marie Bell
This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the...
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Keywords:
Customer Focus and Relationships;
Decisions;
Crisis Management;
Product Positioning;
Problems and Challenges;
Segmentation;
Fashion Industry
Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
- May 1998 (Revised May 2001)
- Case
Merchandising at Nine West Retail Stores
By: Ananth Raman and Colin S Welch
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can...
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Keywords:
Organizational Structure;
Situation or Environment;
Motivation and Incentives;
Decision Making;
Change;
Budgets and Budgeting;
Forecasting and Prediction;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Retail Industry;
Apparel and Accessories Industry;
United States
Raman, Ananth, and Colin S Welch. "Merchandising at Nine West Retail Stores." Harvard Business School Case 698-098, May 1998. (Revised May 2001.)
- May 1997
- Case
Donna Karan International Inc.
By: Krishna G. Palepu and Sarayu Srinivasan
Designer Donna Karan takes her firm public. After eager anticipation from Wall Street, the stock loses 60% of its value. This case addresses the questions: Is Karan's company ready to undertake responsibilities of being public? Is the company's strategy sustainable?...
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Keywords:
Public Equity;
Stock Shares;
Financial Strategy;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Outcome or Result;
Going Public;
Business Strategy;
Valuation;
Fashion Industry
Palepu, Krishna G., and Sarayu Srinivasan. "Donna Karan International Inc." Harvard Business School Case 197-077, May 1997.
- December 1995
- Teaching Note
Laura Ashley Series TN
- April 1995 (Revised January 2003)
- Case
Anasazi Exclusive Salon Products, Inc.
By: William A. Sahlman and Jason Green
Anasazi, a hair-care products start-up based in the Midwest, is having growing pains as it tries to develop a new distribution model for the professional hair salon industry. The company has completed several rounds of venture financing but, to continue, needs to raise...
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Keywords:
Business Startups;
Financial Condition;
Venture Capital;
Financial Strategy;
Financing and Loans;
Expansion;
Planning;
Fashion Industry;
Iowa
Sahlman, William A., and Jason Green. "Anasazi Exclusive Salon Products, Inc." Harvard Business School Case 295-111, April 1995. (Revised January 2003.)
- September 1992 (Revised January 2002)
- Case
Chrysler: Iacocca's Legacy
By: Nitin Nohria and Sandy Green
Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.
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Keywords:
Organizational Change and Adaptation;
Leading Change;
Leadership Style;
Management Teams;
Communication Strategy;
Auto Industry;
Manufacturing Industry
Nohria, Nitin, and Sandy Green. "Chrysler: Iacocca's Legacy." Harvard Business School Case 493-017, September 1992. (Revised January 2002.)
- 1991
- Other Unpublished Work
Improving the Performance of the Men's Dress Shirt Industry: A Channel Perspective
By: J. H. Hammond, J Dunlop, F A Abernathy and D. Weil