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All HBS Web
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- Faculty Publications (1,087)
Show Results For
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All HBS Web
(2,975)
- Faculty Publications (1,087)
- Research Summary
Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details
- Forthcoming
- Article
Activist Directors: Determinants and Consequences
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Corporate Debt, Firm Size and Financial Fragility in Emerging Markets
- Research Summary
Customer Management in Business-to-Business Markets
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
- 2023
- Chapter
Generalized Matching: Contracts and Networks
- Forthcoming
- Article
How Foes Become Allies: The Shifting Role of Business in Climate Politics
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- Research Summary
Managing Product Development in Rapidly Changing Environments
- Research Summary
Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
- Research Summary
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- Research Summary
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- Research Summary