Show Results For
-
All HBS Web
(1,058)
- Faculty Publications (256)
Show Results For
-
All HBS Web
(1,058)
- Faculty Publications (256)
- October 1993 (Revised March 2001)
- Case
Connecticut Spring and Stamping Corp. (A)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
- Article
Fly-by-Night Firms and the Market for Product Reviews
- April 1989
- Case
News and No Comment at Emery Air Freight
- June 1983
- Article
Expectations and Reputations in Bargaining: An Experimental Study
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
- 2024
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
- Research Summary
Corporate Reputation
- Research Summary
Crisis Management
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Research Summary
Mastering Strategy Execution
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Research Summary
Overview
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Research Summary
Resource-Based Entrepreneurship
- Research Summary
The limits of reviews
Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details
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